North Savonia
Accommodation and Travel Stats

September 2020

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North Savonia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 58,700
14 %
icon: finland 57,300
7 %
icon: foreign 1,300
81 %
Visitors icon
Visitors
icon: star 31,100
23 %
icon: finland 30,500
19 %
icon: foreign 530
78 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. €
16 %
Average prices:
Night
53.80 €
1.40 €
Room
95.10 €
3.40 €
RevPAR
39.70 €
8.00 €
Capacity icon
Capacity
icon: establishment 52
4 %
icon: room 2,700
1 %
icon: bed 6,800
2 %
utilization icon
Utilization
icon: room 42 %
14 %
icon: bed 28 %
13 %
Weather icon
Weather
icon: temperature 11.7 °C
1.4 °C
icon: rainfall 92 mm
12 mm

58,700 registered bed nights

In September 2020, 58,700 registered bed nights were recorded in North Savonia (-14.2 %), of which 57,300 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 81 percent. In total, registered bed nights decreased 14 percent from last year's September.

36,700 nights (-3.6 %) were spend by leisure visitors and 21,900 nights (-27.6 %) by business visitors.

Between January and September, 463,000 registered bed nights (-23.1 %) were recorded for domestic visitors and 35,600 (-61.8 %) for foreigners in North Savonia, in total 499,000 (-28.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.7 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of North Savonia out of total registered bed nights was 4.7 % (+1.0 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 1.5 %.

31,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all registered arrivals, 98.3 percent were domestic, and 1.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in North Savonia on average 1.9 nights (+0.26) and foreigners 2.5 nights (-0.37).

Ferry arrivals from different harbors

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,300 (-90.9 %)
  • Nuijamaa: 6,100 (-94.0 %)
  • Imatra: 3,300 (-92.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,900 (-76.1 %)
  • Vartius: 1,900 (-75.9 %)
  • Kuusamo: 44 (-89.8 %)
  • Salla: 66 (-97.3 %)
  • Raja-Jooseppi: 34 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 610 visa applications to Finland made by the Russians. 60.7 percent were done at St. Petersburg's consulate.

Accommodation sales 3.2 million euro

Registered accommodation sales in September were 3.2 million euro (-619,000).

Registered January-September sales were 24.2 million euro and they decreased 11.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 95 € -3.5 % 101 € 1.1 %
Bed Night (Registered) 54 € -2.6 % 49 € -4.8 %
Revpar (Registered) 40 € -16.8 % 39 € -22.8 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

52 accommodation establishments (+2)
2,700 rooms (-40)
6,800 beds (-160)

Room utilization 41.8 % (-6.7)
Unsold rooms 1,600
Bed utilization 27.6 % (-4.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north savonia + keyword"

Google searches for "north savonia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

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