North Savonia
Accommodation and Travel Stats

March 2020

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North Savonia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 36,800
51 %
icon: finland 33,200
49 %
icon: foreign 3,600
61 %
Top 3:
Russia
1,200
62 %
Germany
590
33 %
Estonia
420
23 %
Visitors icon
Visitors
icon: star 18,900
53 %
icon: finland 17,700
52 %
icon: foreign 1,200
58 %
Top 3:
Russia
380
59 %
Germany
260
37 %
Estonia
113
43 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
49 %
Average prices:
Night
57.20 €
1.60 €
Room
105.60 €
4.00 €
RevPAR
29.80 €
23.40 €
Capacity icon
Capacity
icon: establishment 44
4 %
icon: room 2,500
4 %
icon: bed 6,300
2 %
utilization icon
Utilization
icon: room 0.28
46 %
icon: bed 0.21
46 %
Weather icon
Weather
icon: temperature 0.3 °C
2.1 °C
icon: rainfall 38 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

36,800 registered bed nights

In March 2020, 36,800 bed nights were recorded in North Savonia (-50.8 %), of which 33,200 nights were spent by domestic visitors and 3,600 nights by foreigners. Domestic bed nights decreased 49 percent and foreign bed nights decreased 61 percent. In total, bed nights decreased 51 percent from last year's March.

Most foreign bed nights were recorded for travelers from Russia (1,200 nights).

21,900 nights (-56.7 %) were spend by leisure visitors and 15,000 nights (-38.6 %) by business visitors.

Between January and March, 144,000 bed nights (-17.5 %) were recorded for domestic visitors and 25,200 (-12.9 %) for foreigners in North Savonia, in total 169,000 (-16.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of North Savonia out of total bed nights was 3.7 % (-0.3 percentage points), out of domestic bed nights 4.5 % and foreign bed nights 1.4 %.

18,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in North Savonia on average 1.9 nights (+0.11) and foreigners 2.9 nights (-0.24).

Ferry arrivals from different harbors

145,000 Russian travelers via eastern border

A total of 145,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 88.7 percent.

  • Vaalimaa: 34,800 (-50.5 %)
  • Nuijamaa: 59,000 (-44.4 %)
  • Imatra: 27,800 (-42.0 %)
  • Vainikkala (train): 7,400 (-49.4 %)
  • Niirala: 14,700 (-35.2 %)
  • Vartius: 5,200 (-42.6 %)
  • Kuusamo: 530 (+4.5 %)
  • Salla: 1,400 (-56.6 %)
  • Raja-Jooseppi: 1,100 (-66.2 %)

Russian visa applications decreased 59 percent

There was a total of 27,200 visa applications to Finland made by the Russians. 77.9 percent were done at St. Petersburg's consulate.

Accommodation sales 2.1 million euro

Registered accommodation sales in March were 2.1 million euro (-2.1 million).

Registered January-March sales were 9.5 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 106 € 4.0 % 103 € 1.4 %
Bed Night (Registered) 57 € 2.9 % 56 € 1.2 %
Revpar (Registered) 30 € -44.1 % 41 € -18.6 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (-2)
2,500 rooms (+87)
6,300 beds (+114)

Room utilization 28.2 % (-24)
Unsold rooms 1,800
Bed utilization 21.3 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north savonia + keyword"

Google searches for "north savonia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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