Ockelbo
Accommodation and Travel Stats

March 2020

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Ockelbo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,300
18 %
icon: sweden 1,300
18 %
icon: foreign 6.0
Visitors icon
Visitors
icon: star 370
26 %
icon: sweden 370
26 %
icon: foreign 3.0
Accommodation Sales icon
Accommodation Sales
icon: star 139,000 SEK
22 %
Average prices:
Night
108.60 SEK
6.50 SEK
Room
1,108.00 SEK
132.20 SEK
RevPAR
235.20 SEK
74.90 SEK
Capacity icon
Capacity
icon: establishment 6.0
20 %
icon: room 19
0 %
icon: bed 38
0 %
utilization icon
Utilization
icon: room 0.21
15 %
icon: bed 1.1
20 %
Weather icon
Weather
icon: rainfall 29 mm
38 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,300 registered bed nights

In March 2020, 1,300 bed nights were recorded in Ockelbo (-17.8 %), of which 1,300 nights were spent by domestic visitors and 6.0 nights by foreigners.

43 rooms (-48.2 %) were booked by leisure visitors and 82 rooms (+34.4 %) by business visitors.

Between January and March, 3,800 bed nights (-20.7 %) were recorded for domestic visitors and 29 (-85.4 %) for foreigners in Ockelbo, in total 3,900 (-23.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.0 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Ockelbo out of total bed nights was 0.0 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

370 tourists arrived to accommodation

Arrivals to registered accommodation decreased 26 percent compared to earlier year. Of all arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Ockelbo on average 3.4 nights (+0.34) and foreigners 2.0 nights.

Ferry arrivals from different harbors

Accommodation sales 139,000 SEK

Registered accommodation sales in March were 139,000 SEK (-40,100).

Registered January-March sales were 643,000 SEK and they increased 76,600 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -10.7 % 1,200 SEK 32.5 %
Revpar (Registered) 240 SEK -24.2 % 380 SEK 9.7 %
Bed Night (Registered) 109 SEK -5.7 % 167 SEK 47.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+1)
19 rooms (+0)
38 beds (+0)

Room utilization 21.2 % (-3.8)
Unsold rooms 15
Bed utilization 108.2 % (-26)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ockelbo + keyword"

Google searches for "ockelbo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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