Ockelbo
Accommodation and Travel Stats

June 2020

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Ockelbo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,300
9 %
icon: sweden 6,100
9 %
icon: foreign 230
21 %
Visitors icon
Visitors
icon: star 2,100
14 %
icon: sweden 2,100
10 %
icon: foreign 29
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 725,000 SEK
25 %
Average prices:
Night
114.50 SEK
31.30 SEK
Room
1,971.40 SEK
141.20 SEK
RevPAR
1,328.70 SEK
391.50 SEK
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 19
14 %
icon: bed 38
21 %
utilization icon
Utilization
icon: room 67 %
32 %
icon: bed 580 %
13 %
Weather icon
Weather
icon: rainfall 47 mm
10 mm

6,300 registered bed nights

In June 2020, 6,300 registered bed nights were recorded in Ockelbo (-9.5 %), of which 6,100 nights were spent by domestic visitors and 230 nights by foreigners. Registered domestic bed nights decreased nine percent and registered foreign bed nights decreased 21 percent. In total, registered bed nights decreased nine percent from last year's June.

350 rooms (+75.6 %) were booked by leisure visitors and 15 rooms (-87.2 %) by business visitors.

Between January and June, 14,600 registered bed nights (-15.0 %) were recorded for domestic visitors and 360 (-37.0 %) for foreigners in Ockelbo, in total 14,900 (-15.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Ockelbo out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

2,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Ockelbo on average 2.9 nights (+0.02) and foreigners 8.0 nights (+6.1).

Ferry arrivals from different harbors

Accommodation sales 725,000 SEK

Registered accommodation sales in June were 725,000 SEK (+143,000).

Registered January-June sales were 1.8 million SEK and they increased 80,100 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 2,000 SEK 7.7 % 1,600 SEK 24.5 %
Revpar (Registered) 1,300 SEK 41.8 % 530 SEK 13.1 %
Bed Night (Registered) 114 SEK 37.7 % 118 SEK 24.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
19 rooms (-3)
38 beds (-10)

Room utilization 67.4 % (+16)
Unsold rooms 6.2
Bed utilization 580.2 % (+66)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ockelbo + keyword"

Google searches for "ockelbo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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