Olofström
Accommodation and Travel Stats

March 2020

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Olofström: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,200
72 %
icon: sweden 1,100
70 %
icon: foreign 61
87 %
Visitors icon
Visitors
icon: star 510
67 %
icon: sweden 480
63 %
icon: foreign 32
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 639,000 SEK
51 %
Average prices:
Night
533.60 SEK
229.30 SEK
Room
1,270.90 SEK
307.30 SEK
RevPAR
187.50 SEK
205.10 SEK
Capacity icon
Capacity
icon: establishment 6.0
20 %
icon: room 111
4 %
icon: bed 197
13 %
utilization icon
Utilization
icon: room 0.15
41 %
icon: bed 0.2
75 %
Weather icon
Weather
icon: rainfall 29 mm
65 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,200 registered bed nights

In March 2020, 1,200 bed nights were recorded in Olofström (-72.0 %), of which 1,100 nights were spent by domestic visitors and 61 nights by foreigners. Domestic bed nights decreased 70 percent and foreign bed nights decreased 87 percent. In total, bed nights decreased 72 percent from last year's March.

230 rooms (+12.7 %) were booked by leisure visitors and 270 rooms (-56.1 %) by business visitors.

Between January and March, 3,300 bed nights were recorded for domestic visitors and 500 for foreigners in Olofström, in total 3,800 nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.0 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Olofström out of total bed nights was 0.0 % (-0.1 percentage points), out of domestic bed nights 0.0 % and foreign bed nights 0.0 %.

510 tourists arrived to accommodation

Arrivals to registered accommodation decreased 67 percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Olofström on average 2.4 nights (-0.59) and foreigners 1.9 nights (-0.05).

Ferry arrivals from different harbors

Accommodation sales 639,000 SEK

Registered accommodation sales in March were 639,000 SEK (-663,000).

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,300 SEK -19.5 % 1,200 SEK
Bed Night (Registered) 530 SEK 75.4 % 540 SEK
Revpar (Registered) 187 SEK -52.2 % 210 SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+1)
111 rooms (+4)
197 beds (+22)

Room utilization 14.8 % (-10)
Unsold rooms 95
Bed utilization 19.8 % (-59)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "olofström + keyword"

Google searches for "olofström" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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