Örnsköldsvik
Accommodation and Travel Stats

December 2019

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Örnsköldsvik: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,700
5 %
icon: sweden 11,900
5 %
icon: foreign 870
5 %
Top 3:
Finland
152
11 %
Norway
128
71 %
Germany
124
46 %
Visitors icon
Visitors
icon: star 9,000
4 %
icon: sweden 8,500
5 %
icon: foreign 540
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.4 mill. SEK
3 %
Average prices:
Night
584.10 SEK
10.10 SEK
Room
972.30 SEK
129.80 SEK
RevPAR
379.60 SEK
71.00 SEK
Capacity icon
Capacity
icon: establishment 29
4 %
icon: room 730
27 %
icon: bed 1,500
10 %
Weather icon
Weather
icon: rainfall 105 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In December 2019, 12,700 bed nights were recorded in Örnsköldsvik (+5.0 %), of which 11,900 nights were spent by domestic visitors and 870 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased five percent. In total, bed nights increased five percent from last year's December.

Most foreign bed nights were recorded for travelers from Finland (152 nights).

3,200 rooms (+39.0 %) were booked by leisure visitors and 4,400 rooms (+5.0 %) by business visitors.

Between January and December, 251,000 bed nights (+17.7 %) were recorded for domestic visitors and 39,000 (-0.1 %) for foreigners in Örnsköldsvik, in total 290,000 (+15.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Örnsköldsvik out of total bed nights was 0.4 % (0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

9,000 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Örnsköldsvik on average 1.4 nights (+0.0) and foreigners 1.6 nights (+0.11).

Ferry arrivals from different harbors

Accommodation sales 7.4 million SEK

Registered accommodation sales in December were 7.4 million SEK (+231,000).

Registered January-December sales were 140.6 million SEK and they increased 22.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 970 SEK -11.8 %  1,100 SEK -4.7 %
Bed Night (Registered) 580 SEK -1.7 % 480 SEK 3.7 %
Revpar (Registered) 380 SEK -15.7 %  590 SEK 7.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+1)
730 rooms (+155)
1,500 beds (+138)

Room utilization 39.0 % (-1.8)
Unsold rooms 440
Bed utilization 32.0 % (-0.23)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "örnsköldsvik + keyword"

Google searches for "örnsköldsvik" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.04/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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