Örnsköldsvik
Accommodation and Travel Stats

September 2020

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Örnsköldsvik: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,500
10 %
icon: sweden 17,900
6 %
icon: foreign 1,600
39 %
Visitors icon
Visitors
icon: star 10,200
19 %
icon: sweden 9,600
16 %
icon: foreign 660
45 %
Accommodation Sales icon
Accommodation Sales
icon: star 14.3 mill. SEK
6 %
Average prices:
Night
732.30 SEK
28.40 SEK
Room
1,143.30 SEK
7.80 SEK
RevPAR
676.20 SEK
70.30 SEK
Capacity icon
Capacity
icon: establishment 33
8 %
icon: room 760
1 %
icon: bed 1,700
7 %
utilization icon
Utilization
icon: room 59 %
10 %
icon: bed 46 %
12 %
Weather icon
Weather
icon: rainfall 96 mm
16 mm

19,500 registered bed nights

In September 2020, 19,500 registered bed nights were recorded in Örnsköldsvik (-10.0 %), of which 17,900 nights were spent by domestic visitors and 1,600 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased 39 percent. In total, registered bed nights decreased 10 percent from last year's September.

3,400 rooms (-4.6 %) were booked by leisure visitors and 9,100 rooms (-7.8 %) by business visitors.

Between January and September, 177,000 registered bed nights (-15.2 %) were recorded for domestic visitors and 13,100 (-63.1 %) for foreigners in Örnsköldsvik, in total 191,000 (-22.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Örnsköldsvik out of total registered bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.4 %.

10,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 19 percent compared to earlier year. Of all registered arrivals, 93.6 percent were domestic, and 6.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Örnsköldsvik on average 1.9 nights (+0.2) and foreigners 2.4 nights (+0.24).

Ferry arrivals from different harbors

Accommodation sales 14.3 million SEK

Registered accommodation sales in September were 14.3 million SEK (-964,000).

Registered January-September sales were 81.5 million SEK and they decreased 30.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK 0.7 % 1,100 SEK -3.4 %
Bed Night (Registered) 730 SEK 4.0 % 430 SEK -6.3 %
Revpar (Registered) 680 SEK -9.4 % 450 SEK -28.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

33 accommodation establishments (-3)
760 rooms (-4)
1,700 beds (+109)

Room utilization 59.1 % (-6.6)
Unsold rooms 310
Bed utilization 45.5 % (-6.0)

Registered room utilization for establishments

Global Google searches for "örnsköldsvik + keyword"

Google searches for "örnsköldsvik" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.49/10 (-0.65).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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