Örnsköldsvik
Accommodation and Travel Stats

June 2020

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Örnsköldsvik: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,000
35 %
icon: sweden 21,500
27 %
icon: foreign 1,500
74 %
Top 3:
Germany
260
80 %
United Kingdom
250
57 %
Finland
210
66 %
Visitors icon
Visitors
icon: star 10,700
39 %
icon: sweden 10,300
30 %
icon: foreign 400
86 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.1 mill. SEK
42 %
Average prices:
Night
353.70 SEK
48.10 SEK
Room
985.90 SEK
217.40 SEK
RevPAR
425.20 SEK
285.70 SEK
Capacity icon
Capacity
icon: establishment 38
3 %
icon: room 700
10 %
icon: bed 1,700
0 %
utilization icon
Utilization
icon: room 43 %
27 %
icon: bed 57 %
30 %
Weather icon
Weather
icon: rainfall 29 mm
18 mm

23,000 registered bed nights

In June 2020, 23,000 registered bed nights were recorded in Örnsköldsvik (-34.6 %), of which 21,500 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased 27 percent and registered foreign bed nights decreased 74 percent. In total, registered bed nights decreased 35 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (260 nights).

3,600 rooms (-21.8 %) were booked by leisure visitors and 4,600 rooms (-35.0 %) by business visitors.

Between January and June, 71,100 registered bed nights (-28.5 %) were recorded for domestic visitors and 7,300 (-55.4 %) for foreigners in Örnsköldsvik, in total 78,400 (-32.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Örnsköldsvik out of total registered bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.6 %.

10,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 39 percent compared to earlier year. Of all registered arrivals, 96.2 percent were domestic, and 3.8 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Örnsköldsvik on average 2.1 nights (+0.1) and foreigners 3.8 nights (+1.7).

Ferry arrivals from different harbors

Accommodation sales 8.1 million SEK

Registered accommodation sales in June were 8.1 million SEK (-6.0 million).

Registered January-June sales were 37.3 million SEK and they decreased 26.4 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 990 SEK -18.1 % 960 SEK -9.0 %
Revpar (Registered) 430 SEK -40.2 % 320 SEK -43.5 %
Bed Night (Registered) 350 SEK -12.0 % 480 SEK -13.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (-1)
700 rooms (-79)
1,700 beds (-1)

Room utilization 43.1 % (-16)
Unsold rooms 400
Bed utilization 56.9 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "örnsköldsvik + keyword"

Google searches for "örnsköldsvik" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.0/10 (-0.05).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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