Oskarshamn
Accommodation and Travel Stats

June 2020

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Oskarshamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 15,900
35 %
icon: sweden 15,300
25 %
icon: foreign 610
86 %
Top 3:
Germany
270
89 %
United States
91
68 %
Norway
90
62 %
Visitors icon
Visitors
icon: star 7,400
41 %
icon: sweden 7,100
31 %
icon: foreign 220
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.7 mill. SEK
40 %
Average prices:
Night
419.50 SEK
30.20 SEK
Room
1,290.30 SEK
47.00 SEK
RevPAR
510.90 SEK
325.70 SEK
Capacity icon
Capacity
icon: establishment 16
0 %
icon: room 440
2 %
icon: bed 870
3 %
utilization icon
Utilization
icon: room 40 %
37 %
icon: bed 61 %
34 %
Weather icon
Weather
icon: temperature 16.5 °C
1.9 °C
icon: rainfall 49 mm
22 mm

15,900 registered bed nights

In June 2020, 15,900 registered bed nights were recorded in Oskarshamn (-35.3 %), of which 15,300 nights were spent by domestic visitors and 610 nights by foreigners. Registered domestic bed nights decreased 25 percent and registered foreign bed nights decreased 86 percent. In total, registered bed nights decreased 35 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (270 nights).

1,800 rooms (-47.1 %) were booked by leisure visitors and 3,400 rooms (-30.8 %) by business visitors.

Between January and June, 47,500 registered bed nights (-15.9 %) were recorded for domestic visitors and 4,000 (-54.3 %) for foreigners in Oskarshamn, in total 51,500 (-21.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Oskarshamn out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

7,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all registered arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Oskarshamn on average 2.1 nights (+0.17) and foreigners 2.8 nights (+0.86).

Ferry arrivals from different harbors

Accommodation sales 6.7 million SEK

Registered accommodation sales in June were 6.7 million SEK (-4.4 million).

Registered January-June sales were 23.5 million SEK and they decreased 10.9 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,300 SEK -3.5 % 970 SEK -8.2 %
Revpar (Registered) 510 SEK -38.9 % 300 SEK -30.1 %
Bed Night (Registered) 420 SEK -6.7 % 460 SEK -13.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+0)
440 rooms (-9)
870 beds (-26)

Room utilization 39.6 % (-23)
Unsold rooms 270
Bed utilization 60.9 % (-32)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oskarshamn + keyword"

Google searches for "oskarshamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (May)

Average customer satisfaction score on Booking.com given by accommodation customers in May was 7.54/10 (-0.92).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute, Trafa

More information available at the dashboard

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