Oskarshamn
Accommodation and Travel Stats

September 2020

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Oskarshamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,400
4 %
icon: sweden 10,400
7 %
icon: foreign 1,000
24 %
Visitors icon
Visitors
icon: star 4,800
18 %
icon: sweden 4,500
15 %
icon: foreign 330
46 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.6 mill. SEK
15 %
Average prices:
Night
757.50 SEK
73.50 SEK
Room
1,104.20 SEK
41.50 SEK
RevPAR
658.80 SEK
98.90 SEK
Capacity icon
Capacity
icon: establishment 15
0 %
icon: room 440
2 %
icon: bed 870
3 %
utilization icon
Utilization
icon: room 60 %
13 %
icon: bed 44 %
8 %
Weather icon
Weather
icon: temperature 13.9 °C
0.6 °C
icon: rainfall 12 mm
19 mm

Registered bed nights increased four percent

In September 2020, 11,400 registered bed nights were recorded in Oskarshamn (+3.6 %), of which 10,400 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights decreased 24 percent. In total, registered bed nights increased four percent from last year's September.

1,800 rooms (-29.3 %) were booked by leisure visitors and 6,000 rooms (+32.2 %) by business visitors.

Between January and September, 129,000 registered bed nights (+3.5 %) were recorded for domestic visitors and 7,700 (-73.4 %) for foreigners in Oskarshamn, in total 137,000 (-11.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Oskarshamn out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

4,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Oskarshamn on average 2.3 nights (+0.47) and foreigners 3.0 nights (+0.87).

Ferry arrivals from different harbors

Accommodation sales 8.6 million SEK

Registered accommodation sales in September were 8.6 million SEK (+1.1 million).

Registered January-September sales were 60.7 million SEK and they decreased 13.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK 3.9 % 1,200 SEK -1.5 %
Bed Night (Registered) 760 SEK 10.7 % 440 SEK -8.1 %
Revpar (Registered) 660 SEK 17.7 % 510 SEK -15.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (+0)
440 rooms (-9)
870 beds (-26)

Room utilization 59.7 % (+7.0)
Unsold rooms 177
Bed utilization 43.9 % (+3.2)

Registered room utilization for establishments

Global Google searches for "oskarshamn + keyword"

Google searches for "oskarshamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.49/10 (-0.84).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute, Trafa

More information available at the dashboard

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