Oskarshamn
Accommodation and Travel Stats

March 2020

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Oskarshamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,900
8 %
icon: sweden 5,200
10 %
icon: foreign 650
11 %
Visitors icon
Visitors
icon: star 2,500
25 %
icon: sweden 2,300
23 %
icon: foreign 132
51 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.4 mill. SEK
13 %
Average prices:
Night
581.70 SEK
35.30 SEK
Room
838.40 SEK
63.80 SEK
RevPAR
251.40 SEK
32.40 SEK
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 440
2 %
icon: bed 870
3 %
utilization icon
Utilization
icon: room 0.3
5 %
icon: bed 0.22
6 %
Weather icon
Weather
icon: temperature 3.6 °C
0.6 °C
icon: rainfall 33 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,900 registered bed nights

In March 2020, 5,900 bed nights were recorded in Oskarshamn (-7.8 %), of which 5,200 nights were spent by domestic visitors and 650 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights increased 11 percent. In total, bed nights decreased eight percent from last year's March.

1,100 rooms (+17.2 %) were booked by leisure visitors and 2,900 rooms (-13.3 %) by business visitors.

Between January and March, 18,400 bed nights (+15.7 %) were recorded for domestic visitors and 2,600 (+44.3 %) for foreigners in Oskarshamn, in total 21,000 (+18.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Oskarshamn out of total bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Oskarshamn on average 2.2 nights (+0.32) and foreigners 5.0 nights (+2.8).

Ferry arrivals from different harbors

Accommodation sales 3.4 million SEK

Registered accommodation sales in March were 3.4 million SEK (-513,000).

Registered January-March sales were 11.5 million SEK and they increased 641,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 840 SEK -7.1 % 900 SEK 3.2 %
Bed Night (Registered) 580 SEK -5.7 % 550 SEK -10.7 %
Revpar (Registered) 250 SEK -11.4 % 290 SEK 6.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
440 rooms (-9)
870 beds (-26)

Room utilization 30.0 % (-1.5)
Unsold rooms 310
Bed utilization 21.6 % (-1.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oskarshamn + keyword"

Google searches for "oskarshamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.62/10 (-0.03).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute, Trafa

More information available at the dashboard

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