Oskarshamn
Accommodation and Travel Stats

August 2020

Oskarshamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,800
11 %
icon: sweden 24,500
12 %
icon: foreign 1,200
83 %
Visitors icon
Visitors
icon: star 11,600
20 %
icon: sweden 11,000
3 %
icon: foreign 580
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 11.2 mill. SEK
12 %
Average prices:
Night
435.40 SEK
2.00 SEK
Room
1,379.60 SEK
8.30 SEK
RevPAR
819.10 SEK
99.40 SEK
Capacity icon
Capacity
icon: establishment 16
0 %
icon: room 440
2 %
icon: bed 870
3 %
utilization icon
Utilization
icon: room 59 %
10 %
icon: bed 94 %
10 %
Weather icon
Weather
icon: temperature 18.1 °C
0.7 °C
icon: rainfall 77 mm
35 mm

25,800 registered bed nights

In August 2020, 25,800 registered bed nights were recorded in Oskarshamn (-11.3 %), of which 24,500 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 11 percent from last year's August.

2,800 rooms (-29.5 %) were booked by leisure visitors and 5,300 rooms (+3.0 %) by business visitors.

Between January and August, 119,000 registered bed nights (+3.2 %) were recorded for domestic visitors and 6,700 (-75.7 %) for foreigners in Oskarshamn, in total 125,000 (-12.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Oskarshamn out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

11,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Oskarshamn on average 2.2 nights (+0.29) and foreigners 2.1 nights (-0.16).

Ferry arrivals from different harbors

Accommodation sales 11.2 million SEK

Registered accommodation sales in August were 11.2 million SEK (-1.5 million).

Registered January-August sales were 52.0 million SEK and they decreased 14.6 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 1,400 SEK -0.6 % 1,200 SEK -1.7 %
Revpar (Registered) 820 SEK -10.8 % 490 SEK -19.2 %
Bed Night (Registered) 440 SEK -0.5 % 420 SEK -11.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+0)
440 rooms (-9)
870 beds (-26)

Room utilization 59.4 % (-6.8)
Unsold rooms 178
Bed utilization 94.4 % (-10)

Registered room utilization for establishments

Global Google searches for "oskarshamn + keyword"

Google searches for "oskarshamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.37/10 (-0.66).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute, Trafa

More information available at the dashboard

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