Östersund
Accommodation and Travel Stats

March 2020

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Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,400
53 %
icon: sweden 15,500
36 %
icon: foreign 2,900
81 %
Visitors icon
Visitors
icon: star 8,800
51 %
icon: sweden 7,800
39 %
icon: foreign 1,000
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 12.5 mill. SEK
60 %
Average prices:
Night
682.30 SEK
129.50 SEK
Room
1,110.00 SEK
311.50 SEK
RevPAR
409.70 SEK
634.90 SEK
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 990
1 %
icon: bed 2,200
2 %
utilization icon
Utilization
icon: room 0.37
50 %
icon: bed 0.27
54 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

18,400 registered bed nights

In March 2020, 18,400 bed nights were recorded in Östersund (-52.9 %), of which 15,500 nights were spent by domestic visitors and 2,900 nights by foreigners. Domestic bed nights decreased 36 percent and foreign bed nights decreased 81 percent. In total, bed nights decreased 53 percent from last year's March.

3,000 rooms (-67.1 %) were booked by leisure visitors and 8,300 rooms (-37.2 %) by business visitors.

Between January and March, 59,800 bed nights (-8.4 %) were recorded for domestic visitors and 13,900 (-48.7 %) for foreigners in Östersund, in total 73,700 (-20.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Östersund out of total bed nights was 0.7 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.7 %.

8,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 51 percent compared to earlier year. Of all arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Östersund on average 2.0 nights (+0.1) and foreigners 2.8 nights (-0.02).

Ferry arrivals from different harbors

Accommodation sales 12.5 million SEK

Registered accommodation sales in March were 12.5 million SEK (-19.1 million).

Registered January-March sales were 49.8 million SEK and they decreased 16.9 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -21.9 % 1,100 SEK -7.5 %
Bed Night (Registered) 680 SEK -16.0 % 680 SEK -6.5 %
Revpar (Registered) 410 SEK -60.8 % 570 SEK -26.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
990 rooms (+13)
2,200 beds (+42)

Room utilization 36.9 % (-37)
Unsold rooms 620
Bed utilization 26.5 % (-31)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.97/10 (-0.54).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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