Östersund
Accommodation and Travel Stats

June 2020

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Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,300
61 %
icon: sweden 17,000
38 %
icon: foreign 1,300
93 %
Top 3:
Germany
280
89 %
United States
200
64 %
United Kingdom
164
82 %
Visitors icon
Visitors
icon: star 9,700
65 %
icon: sweden 9,000
46 %
icon: foreign 690
94 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.1 mill. SEK
60 %
Average prices:
Night
442.30 SEK
10.80 SEK
Room
925.40 SEK
194.80 SEK
RevPAR
271.50 SEK
420.70 SEK
Capacity icon
Capacity
icon: establishment 25
4 %
icon: room 1,000
1 %
icon: bed 2,300
1 %
utilization icon
Utilization
icon: room 29 %
53 %
icon: bed 26 %
63 %

18,300 registered bed nights

In June 2020, 18,300 registered bed nights were recorded in Östersund (-60.6 %), of which 17,000 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased 38 percent and registered foreign bed nights decreased 93 percent. In total, registered bed nights decreased 61 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (280 nights).

3,500 rooms (-52.6 %) were booked by leisure visitors and 5,200 rooms (-50.0 %) by business visitors.

Between January and June, 92,500 registered bed nights (-30.9 %) were recorded for domestic visitors and 16,300 (-72.4 %) for foreigners in Östersund, in total 109,000 (-43.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Östersund out of total registered bed nights was 0.5 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.5 %.

9,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 65 percent compared to earlier year. Of all registered arrivals, 92.9 percent were domestic, and 7.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Östersund on average 1.9 nights (+0.22) and foreigners 1.9 nights (+0.14).

Ferry arrivals from different harbors

Accommodation sales 8.1 million SEK

Registered accommodation sales in June were 8.1 million SEK (-12.0 million).

Registered January-June sales were 66.5 million SEK and they decreased 50.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 930 SEK -17.4 % 1,000 SEK -7.7 %
Bed Night (Registered) 440 SEK 2.5 % 610 SEK 0.6 %
Revpar (Registered) 270 SEK -60.8 % 380 SEK -44.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (-1)
1,000 rooms (-7)
2,300 beds (-21)

Room utilization 29.3 % (-32)
Unsold rooms 700
Bed utilization 25.8 % (-44)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.93/10 (-0.41).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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