Östersund
Accommodation and Travel Stats

September 2020

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Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,400
29 %
icon: sweden 19,400
20 %
icon: foreign 3,000
58 %
Visitors icon
Visitors
icon: star 12,300
34 %
icon: sweden 10,900
25 %
icon: foreign 1,400
64 %
Accommodation Sales icon
Accommodation Sales
icon: star 11.8 mill. SEK
41 %
Average prices:
Night
528.00 SEK
103.60 SEK
Room
907.30 SEK
99.80 SEK
RevPAR
398.70 SEK
263.70 SEK
Capacity icon
Capacity
icon: establishment 25
0 %
icon: room 1,000
1 %
icon: bed 2,300
1 %
utilization icon
Utilization
icon: room 44 %
33 %
icon: bed 33 %
28 %

22,400 registered bed nights

In September 2020, 22,400 registered bed nights were recorded in Östersund (-29.0 %), of which 19,400 nights were spent by domestic visitors and 3,000 nights by foreigners. Registered domestic bed nights decreased 20 percent and registered foreign bed nights decreased 58 percent. In total, registered bed nights decreased 29 percent from last year's September.

4,500 rooms (-31.1 %) were booked by leisure visitors and 8,600 rooms (-35.6 %) by business visitors.

Between January and September, 188,000 registered bed nights (-20.9 %) were recorded for domestic visitors and 25,800 (-82.8 %) for foreigners in Östersund, in total 214,000 (-44.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Östersund out of total registered bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.7 %.

12,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all registered arrivals, 88.8 percent were domestic, and 11.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Östersund on average 1.8 nights (+0.11) and foreigners 2.2 nights (+0.32).

Ferry arrivals from different harbors

Accommodation sales 11.8 million SEK

Registered accommodation sales in September were 11.8 million SEK (-8.1 million).

Registered January-September sales were 107.3 million SEK and they decreased 92.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 910 SEK -9.9 % 990 SEK -13.6 %
Bed Night (Registered) 530 SEK -16.4 % 500 SEK -2.8 %
Revpar (Registered) 400 SEK -39.8 % 400 SEK -47.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+0)
1,000 rooms (-7)
2,300 beds (-21)

Room utilization 43.9 % (-22)
Unsold rooms 560
Bed utilization 33.0 % (-13)

Registered room utilization for establishments

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.93/10 (-0.31).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

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