Östersund
Accommodation and Travel Stats

December 2019

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Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,300
17 %
icon: sweden 20,000
5 %
icon: foreign 8,300
61 %
Visitors icon
Visitors
icon: star 13,800
10 %
icon: sweden 11,200
10 %
icon: foreign 2,600
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.9 mill. SEK
45 %
Average prices:
Night
703.00 SEK
137.20 SEK
Room
1,139.90 SEK
158.00 SEK
RevPAR
691.70 SEK
155.80 SEK
Capacity icon
Capacity
icon: establishment 23
5 %
icon: room 1,000
8 %
icon: bed 2,300
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 17 percent

In December 2019, 28,300 bed nights were recorded in Östersund (+16.9 %), of which 20,000 nights were spent by domestic visitors and 8,300 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased 61 percent. In total, bed nights increased 17 percent from last year's December.

6,700 rooms (+6.3 %) were booked by leisure visitors and 10,800 rooms (+40.6 %) by business visitors.

Between January and December, 303,000 bed nights (-0.0 %) were recorded for domestic visitors and 174,000 (+10.4 %) for foreigners in Östersund, in total 477,000 (+3.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Östersund out of total bed nights was 0.8 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.1 %.

13,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 81.3 percent were domestic, and 18.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Östersund on average 1.8 nights (+0.25) and foreigners 3.2 nights (+1.4).

Ferry arrivals from different harbors

Accommodation sales 19.9 million SEK

Registered accommodation sales in December were 19.9 million SEK (+6.2 million).

Registered January-December sales were 261.1 million SEK and they increased 53.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK 16.1 %  1,100 SEK 9.6 %
Bed Night (Registered) 700 SEK 24.2 %  550 SEK 21.2 % 
Revpar (Registered) 690 SEK 29.1 %  730 SEK 15.2 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+1)
1,000 rooms (+77)
2,300 beds (+86)

Room utilization 60.7 % (+6.1)
Unsold rooms 390
Bed utilization 43.1 % (+3.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 7.96/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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