Östersund
Accommodation and Travel Stats

September 2019

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Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 31,500
5 %
icon: sweden 24,400
10 %
icon: foreign 7,100
9 %
Top 3:
Norway
4,000
12 %
United Kingdom
680
77 %
Germany
660
19 %
Visitors icon
Visitors
icon: star 18,500
3 %
icon: sweden 14,600
10 %
icon: foreign 3,900
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.9 mill. SEK
30 %
Average prices:
Night
631.60 SEK
119.70 SEK
Room
1,007.00 SEK
28.10 SEK
RevPAR
662.50 SEK
100.30 SEK
Capacity icon
Capacity
icon: establishment 25
0 %
icon: room 1,000
9 %
icon: bed 2,300
5 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In September 2019, 31,500 bed nights were recorded in Östersund (+5.2 %), of which 24,400 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased nine percent. In total, bed nights increased five percent from last year's September.

Most foreign bed nights were recorded for travelers from Norway (4,000 nights).

6,500 rooms (+23.8 %) were booked by leisure visitors and 13,300 rooms (+27.5 %) by business visitors.

Between January and September, 238,000 bed nights (-1.3 %) were recorded for domestic visitors and 150,000 (+7.7 %) for foreigners in Östersund, in total 389,000 (+2.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Östersund out of total bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.6 %.

18,500 tourists arrived to accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all arrivals, 79.1 percent were domestic, and 20.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Östersund on average 1.7 nights (+0.0) and foreigners 1.8 nights (+0.15).

Ferry arrivals from different harbors

Accommodation sales 19.9 million SEK

Registered accommodation sales in September were 19.9 million SEK (+4.6 million).

Registered January-September sales were 200.2 million SEK and they increased 41.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,000 SEK 2.9 % 1,100 SEK 11.2 % 
Revpar (Registered) 660 SEK 17.8 %  750 SEK 15.7 % 
Bed Night (Registered) 630 SEK 23.4 %  520 SEK 23.4 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+0)
1,000 rooms (+85)
2,300 beds (+112)

Room utilization 65.8 % (+8.4)
Unsold rooms 340
Bed utilization 46.1 % (-0.34)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.24/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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