Östersund
Accommodation and Travel Stats

August 2019

Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 56,700
5 %
icon: sweden 33,800
8 %
icon: foreign 22,900
1 %
Top 3:
Norway
13,700
15 %
Germany
2,300
37 %
United Kingdom
1,100
84 %
Visitors icon
Visitors
icon: star 32,000
2 %
icon: sweden 19,100
0 %
icon: foreign 12,800
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 25.0 mill. SEK
29 %
Average prices:
Night
440.50 SEK
83.80 SEK
Room
1,140.80 SEK
81.00 SEK
RevPAR
799.30 SEK
105.90 SEK
Capacity icon
Capacity
icon: establishment 27
4 %
icon: room 1,000
10 %
icon: bed 2,300
3 %
utilization icon
Utilization
icon: room 70 %
7 %
icon: bed 80 %
0 %

Registered bed nights increased five percent

In August 2019, 56,700 registered bed nights were recorded in Östersund (+4.8 %), of which 33,800 nights were spent by domestic visitors and 22,900 nights by foreigners. Registered domestic bed nights increased eight percent and registered foreign bed nights increased one percent. In total, registered bed nights increased five percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Norway (13,700 nights).

10,700 rooms (+6.2 %) were booked by leisure visitors and 11,200 rooms (+37.4 %) by business visitors.

Between January and August, 214,000 registered bed nights (-2.4 %) were recorded for domestic visitors and 143,000 (+8.7 %) for foreigners in Östersund, in total 357,000 (+1.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 8.9 million registered bed nights (+3.6 %) were recorded in the whole country, of which 6.1 million nights (+4.0 %) were spent by domestic visitors and 2.8 million nights (+3.0 %) by foreigners.

The market share of Östersund out of total registered bed nights was 0.6 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.8 %.

32,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all registered arrivals, 59.9 percent were domestic, and 40.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Östersund on average 1.8 nights (+0.13) and foreigners 1.8 nights (+0.08).

Ferry arrivals from different harbors

Accommodation sales 25.0 million SEK

Registered accommodation sales in August were 25.0 million SEK (+5.7 million).

Registered January-August sales were 180.3 million SEK and they increased 36.5 million euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 1,100 SEK 7.6 % 1,200 SEK 12.3 %
Revpar (Registered) 800 SEK 15.3 % 760 SEK 15.5 %
Bed Night (Registered) 440 SEK 23.5 % 500 SEK 23.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (-1)
1,000 rooms (+92)
2,300 beds (+75)

Room utilization 70.1 % (+4.6)
Unsold rooms 300
Bed utilization 79.8 % (-0.17)

Registered room utilization for establishments

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in August was 8.23/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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