Accommodation and Travel Stats
Östersund: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased five percent
In August 2019, 56,700 registered bed nights were recorded in Östersund (+4.8 %), of which 33,800 nights were spent by domestic visitors and 22,900 nights by foreigners. Registered domestic bed nights increased eight percent and registered foreign bed nights increased one percent. In total, registered bed nights increased five percent from last year's August.
Most foreign registered bed nights were recorded for travelers from Norway (13,700 nights).
10,700 rooms (+6.2 %) were booked by leisure visitors and 11,200 rooms (+37.4 %) by business visitors.
Between January and August, 214,000 registered bed nights (-2.4 %) were recorded for domestic visitors and 143,000 (+8.7 %) for foreigners in Östersund, in total 357,000 (+1.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
32,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased two percent compared to earlier year. Of all registered arrivals, 59.9 percent were domestic, and 40.1 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Östersund on average 1.8 nights (+0.13) and foreigners 1.8 nights (+0.08).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 25.0 million SEK
Registered accommodation sales in August were 25.0 million SEK (+5.7 million).
Registered January-August sales were 180.3 million SEK and they increased 36.5 million euro from the previous year.
|Adr (Registered)||1,100 SEK||7.6 %||1,200 SEK||12.3 %|
|Revpar (Registered)||800 SEK||15.3 %||760 SEK||15.5 %|
|Bed Night (Registered)||440 SEK||23.5 %||500 SEK||23.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
27 accommodation establishments (-1)
1,000 rooms (+92)
2,300 beds (+75)
Room utilization 70.1 % (+4.6)
Unsold rooms 300
Bed utilization 79.8 % (-0.17)
Registered room utilization for establishments
Global Google searches for "östersund"
Global Google searches for "östersund + keyword"
Google searches for "östersund" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in August was 8.23/10.
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden