Östersund
Accommodation and Travel Stats

October 2019

Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 29,500
8 %
icon: sweden 22,700
10 %
icon: foreign 6,800
0 %
Top 3:
Norway
4,200
6 %
United Kingdom
600
188 %
Denmark
400
31 %
Visitors icon
Visitors
icon: star 17,000
1 %
icon: sweden 13,700
5 %
icon: foreign 3,300
15 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.3 mill. SEK
9 %
Average prices:
Night
653.90 SEK
7.60 SEK
Room
970.50 SEK
42.90 SEK
RevPAR
626.00 SEK
0.60 SEK
Capacity icon
Capacity
icon: establishment 23
5 %
icon: room 1,000
8 %
icon: bed 2,300
4 %
utilization icon
Utilization
icon: room 64 %
5 %
icon: bed 42 %
3 %

Registered bed nights increased eight percent

In October 2019, 29,500 registered bed nights were recorded in Östersund (+7.6 %), of which 22,700 nights were spent by domestic visitors and 6,800 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased less than one percent. In total, registered bed nights increased eight percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Norway (4,200 nights).

6,200 rooms (+7.6 %) were booked by leisure visitors and 13,600 rooms (+16.7 %) by business visitors.

Between January and October, 261,000 registered bed nights (-0.4 %) were recorded for domestic visitors and 157,000 (+7.4 %) for foreigners in Östersund, in total 418,000 (+2.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 4.1 million registered bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Östersund out of total registered bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.7 %.

17,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 80.4 percent were domestic, and 19.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Östersund on average 1.7 nights (+0.07) and foreigners 2.0 nights (+0.3).

Ferry arrivals from different harbors

Accommodation sales 19.3 million SEK

Registered accommodation sales in October were 19.3 million SEK (+1.6 million).

Registered January-October sales were 219.5 million SEK and they increased 42.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 970 SEK -4.2 % 1,100 SEK 9.7 %
Bed Night (Registered) 650 SEK 1.2 % 520 SEK 21.2 %
Revpar (Registered) 630 SEK 0.1 % 740 SEK 14.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+1)
1,000 rooms (+77)
2,300 beds (+86)

Room utilization 64.5 % (+2.8)
Unsold rooms 350
Bed utilization 42.2 % (+1.2)

Registered room utilization for establishments

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in October was 8.11/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

Navigate

previous
next