Östersund
Accommodation and Travel Stats

November 2019

Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 30,400
9 %
icon: sweden 22,200
0 %
icon: foreign 8,100
43 %
Top 3:
Norway
4,000
2 %
United Kingdom
630
120 %
Germany
580
584 %
Visitors icon
Visitors
icon: star 16,900
2 %
icon: sweden 13,200
6 %
icon: foreign 3,700
12 %
Accommodation Sales icon
Accommodation Sales
icon: star 21.7 mill. SEK
24 %
Average prices:
Night
713.70 SEK
86.80 SEK
Room
1,042.70 SEK
40.70 SEK
RevPAR
726.10 SEK
88.40 SEK
Capacity icon
Capacity
icon: establishment 23
5 %
icon: room 1,000
8 %
icon: bed 2,300
4 %
utilization icon
Utilization
icon: room 0.7
9 %
icon: bed 0.45
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In November 2019, 30,400 bed nights were recorded in Östersund (+9.0 %), of which 22,200 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 43 percent. In total, bed nights increased nine percent from last year's November.

Most foreign bed nights were recorded for travelers from Norway (4,000 nights).

7,400 rooms (+17.9 %) were booked by leisure visitors and 13,400 rooms (+20.0 %) by business visitors.

Between January and November, 283,000 bed nights (-0.3 %) were recorded for domestic visitors and 165,000 (+8.7 %) for foreigners in Östersund, in total 448,000 (+2.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Östersund out of total bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 1.1 %.

16,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 78.3 percent were domestic, and 21.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Östersund on average 1.7 nights (+0.1) and foreigners 2.2 nights (+0.47).

Ferry arrivals from different harbors

Accommodation sales 21.7 million SEK

Registered accommodation sales in November were 21.7 million SEK (+4.2 million). Therefore, registered accommodation sales were 21.7 million SEK (+4.2 million) and non-registered sales SEK.

Registered January-November sales were 241.2 million SEK and they increased 46.9 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 1,000 SEK 4.1 % 1,100 SEK 9.1 %
Revpar (Registered) 730 SEK 13.9 % 740 SEK 14.1 %
Bed Night (Registered) 710 SEK 13.9 % 540 SEK 20.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+1)
1,000 rooms (+77)
2,300 beds (+86)

Room utilization 69.6 % (+6.0)
Unsold rooms 300
Bed utilization 44.9 % (+1.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östersund + keyword"

Google searches for "östersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.08/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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