Östersund
Accommodation and Travel Stats
November 2019
Östersund: Tourism in a nutshell
30,400
22,200
8,100
16,900
13,200
3,700
21.7 mill. SEK
23
1,000
2,300
0.7
0.45
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased nine percent
In November 2019, 30,400 bed nights were recorded in Östersund (+9.0 %), of which 22,200 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 43 percent. In total, bed nights increased nine percent from last year's November.
Most foreign bed nights were recorded for travelers from Norway (4,000 nights).
7,400 rooms (+17.9 %) were booked by leisure visitors and 13,400 rooms (+20.0 %) by business visitors.
Between January and November, 283,000 bed nights (-0.3 %) were recorded for domestic visitors and 165,000 (+8.7 %) for foreigners in Östersund, in total 448,000 (+2.8 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
16,900 tourists arrived to accommodation
Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 78.3 percent were domestic, and 21.7 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Östersund on average 1.7 nights (+0.1) and foreigners 2.2 nights (+0.47).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 21.7 million SEK
Registered accommodation sales in November were 21.7 million SEK (+4.2 million). Therefore, registered accommodation sales were 21.7 million SEK (+4.2 million) and non-registered sales SEK.
Registered January-November sales were 241.2 million SEK and they increased 46.9 million euro from the previous year.
Average prices
|
November 2019
Amount |
Change |
jan-November 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,000 SEK | 4.1 % | 1,100 SEK | 9.1 % |
| Revpar (Registered) | 730 SEK | 13.9 % | 740 SEK | 14.1 % |
| Bed Night (Registered) | 710 SEK | 13.9 % | 540 SEK | 20.7 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
23 accommodation establishments (+1)
1,000 rooms (+77)
2,300 beds (+86)
Room utilization 69.6 % (+6.0)
Unsold rooms 300
Bed utilization 44.9 % (+1.8)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "östersund"
Global Google searches for "östersund + keyword"
Google searches for "östersund" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in November was 8.08/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden
More information available at the dashboard