Östersund
Accommodation and Travel Stats

December 2020

Östersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,500
63 %
icon: sweden 9,600
52 %
icon: foreign 930
89 %
Visitors icon
Visitors
icon: star 5,300
61 %
icon: sweden 4,900
56 %
icon: foreign 410
84 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.2 mill. SEK
74 %
Average prices:
Night
492.60 SEK
210.40 SEK
Room
805.80 SEK
334.00 SEK
RevPAR
196.20 SEK
495.60 SEK
Capacity icon
Capacity
icon: establishment 22
4 %
icon: room 990
1 %
icon: bed 2,200
1 %
utilization icon
Utilization
icon: room 24 %
60 %
icon: bed 17 %
61 %

10,500 registered bed nights

In December 2020, 10,500 registered bed nights were recorded in Östersund (-62.8 %), of which 9,600 nights were spent by domestic visitors and 930 nights by foreigners. Registered domestic bed nights decreased 52 percent and registered foreign bed nights decreased 89 percent. In total, registered bed nights decreased 63 percent from last year's December.

3,000 rooms (-55.4 %) were booked by leisure visitors and 3,500 rooms (-67.9 %) by business visitors.

Between January and December, 230,000 registered bed nights (-24.2 %) were recorded for domestic visitors and 32,600 (-81.2 %) for foreigners in Östersund, in total 262,000 (-45.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.8 million registered bed nights (-47.3 %) were recorded in the whole country, of which 1.6 million nights (-40.0 %) were spent by domestic visitors and 208,000 nights (-72.8 %) by foreigners.

The market share of Östersund out of total registered bed nights was 0.6 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.4 %.

5,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 61 percent compared to earlier year. Of all registered arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Östersund on average 1.9 nights (+0.17) and foreigners 2.3 nights (-0.97).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 5.2 million SEK

Registered accommodation sales in December were 5.2 million SEK (-14.7 million).

Registered January-December sales were 131.6 million SEK and they decreased 129.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 810 SEK -29.3 % 960 SEK -14.4 %
Bed Night (Registered) 490 SEK -29.9 % 500 SEK -8.4 %
Revpar (Registered) 196 SEK -71.6 % 370 SEK -49.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (-1)
990 rooms (-7)
2,200 beds (-21)

Room utilization 24.3 % (-36)
Unsold rooms 750
Bed utilization 16.8 % (-26)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in December was 7.93/10 (-0.03).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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