Östhammar
Accommodation and Travel Stats

March 2020

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Östhammar: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,400
59 %
icon: sweden 1,400
56 %
icon: foreign 18
91 %
Visitors icon
Visitors
icon: star 980
58 %
icon: sweden 970
56 %
icon: foreign 11
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.0 mill. SEK
64 %
Average prices:
Night
706.20 SEK
117.40 SEK
Room
1,281.20 SEK
109.80 SEK
RevPAR
160.40 SEK
269.40 SEK
Capacity icon
Capacity
icon: establishment 13
30 %
icon: room 230
6 %
icon: bed 520
6 %
utilization icon
Utilization
icon: room 0.13
66 %
icon: bed 0.1
58 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,400 registered bed nights

In March 2020, 1,400 bed nights were recorded in Östhammar (-58.6 %), of which 1,400 nights were spent by domestic visitors and 18 nights by foreigners. Domestic bed nights decreased 56 percent and foreign bed nights decreased 91 percent. In total, bed nights decreased 59 percent from last year's March.

240 rooms (-77.0 %) were booked by leisure visitors and 540 rooms (-60.1 %) by business visitors.

Between January and March, 4,400 bed nights (-38.4 %) were recorded for domestic visitors and 48 (-87.3 %) for foreigners in Östhammar, in total 4,400 (-40.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Östhammar out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

980 tourists arrived to accommodation

Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Östhammar on average 1.5 nights (-0.01) and foreigners 1.6 nights (-0.06).

Ferry arrivals from different harbors

Accommodation sales 1.0 million SEK

Registered accommodation sales in March were 1.0 million SEK (-1.8 million).

Registered January-March sales were 2.9 million SEK and they decreased 3.4 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,300 SEK 9.4 % 1,200 SEK 6.1 %
Bed Night (Registered) 710 SEK -14.3 % 650 SEK -22.9 %
Revpar (Registered) 160 SEK -62.7 % 154 SEK -53.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+3)
230 rooms (+13)
520 beds (+30)

Room utilization 12.5 % (-24)
Unsold rooms 200
Bed utilization 9.8 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östhammar + keyword"

Google searches for "östhammar" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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