Östhammar
Accommodation and Travel Stats

June 2020

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Östhammar: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,700
5 %
icon: sweden 23,700
12 %
icon: foreign 31
98 %
Visitors icon
Visitors
icon: star 8,800
0 %
icon: sweden 8,700
6 %
icon: foreign 17
97 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.9 mill. SEK
22 %
Average prices:
Night
164.00 SEK
56.70 SEK
Room
2,267.40 SEK
518.60 SEK
RevPAR
590.40 SEK
133.70 SEK
Capacity icon
Capacity
icon: establishment 21
0 %
icon: room 240
3 %
icon: bed 540
3 %
utilization icon
Utilization
icon: room 26 %
37 %
icon: bed 153 %
6 %

Registered bed nights increased five percent

In June 2020, 23,700 registered bed nights were recorded in Östhammar (+5.2 %), of which 23,700 nights were spent by domestic visitors and 31 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights decreased 98 percent. In total, registered bed nights increased five percent from last year's June.

1,300 rooms (-25.2 %) were booked by leisure visitors and 450 rooms (-60.9 %) by business visitors.

Between January and June, 46,300 registered bed nights (-3.0 %) were recorded for domestic visitors and 250 (-91.1 %) for foreigners in Östhammar, in total 46,600 (-8.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Östhammar out of total registered bed nights was 0.6 % (+0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.0 %.

8,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 99.8 percent were domestic, and 0.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Östhammar on average 2.7 nights (+0.13) and foreigners 1.8 nights (-0.75).

Ferry arrivals from different harbors

Accommodation sales 3.9 million SEK

Registered accommodation sales in June were 3.9 million SEK (-1.1 million).

Registered January-June sales were 10.0 million SEK and they decreased 8.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 2,300 SEK 29.7 % 1,600 SEK 17.8 %
Revpar (Registered) 590 SEK -18.5 % 270 SEK -44.1 %
Bed Night (Registered) 164 SEK -25.7 % 210 SEK -41.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+0)
240 rooms (+6)
540 beds (+16)

Room utilization 26.0 % (-15)
Unsold rooms 176
Bed utilization 152.6 % (+8.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "östhammar + keyword"

Google searches for "östhammar" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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