Östhammar
Accommodation and Travel Stats

September 2020

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Östhammar: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,900
33 %
icon: sweden 4,800
30 %
icon: foreign 124
75 %
Top 3:
Poland
63
50 %
Germany
32
56 %
Denmark
9.0
25 %
Visitors icon
Visitors
icon: star 2,900
26 %
icon: sweden 2,900
23 %
icon: foreign 36
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. SEK
49 %
Average prices:
Night
418.30 SEK
130.20 SEK
Room
1,249.40 SEK
112.10 SEK
RevPAR
316.40 SEK
266.40 SEK
Capacity icon
Capacity
icon: establishment 20
0 %
icon: room 240
3 %
icon: bed 540
3 %
utilization icon
Utilization
icon: room 25 %
41 %
icon: bed 33 %
31 %

4,900 registered bed nights

In September 2020, 4,900 registered bed nights were recorded in Östhammar (-32.6 %), of which 4,800 nights were spent by domestic visitors and 124 nights by foreigners. Registered domestic bed nights decreased 30 percent and registered foreign bed nights decreased 75 percent. In total, registered bed nights decreased 33 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Poland (63 nights).

940 rooms (-16.4 %) were booked by leisure visitors and 710 rooms (-60.9 %) by business visitors.

Between January and September, 134,000 registered bed nights (+8.9 %) were recorded for domestic visitors and 680 (-87.2 %) for foreigners in Östhammar, in total 134,000 (+4.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Östhammar out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

2,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 26 percent compared to earlier year. Of all registered arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Östhammar on average 1.7 nights (-0.15) and foreigners 3.4 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 2.1 million SEK

Registered accommodation sales in September were 2.1 million SEK (-1.9 million).

Registered January-September sales were 25.7 million SEK and they decreased 8.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,200 SEK -8.2 % 2,000 SEK 27.6 %
Bed Night (Registered) 420 SEK -23.7 % 191 SEK -29.1 %
Revpar (Registered) 320 SEK -45.7 % 450 SEK -21.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+0)
240 rooms (+6)
540 beds (+16)

Room utilization 25.3 % (-17)
Unsold rooms 178
Bed utilization 32.5 % (-15)

Registered room utilization for establishments

Global Google searches for "östhammar + keyword"

Google searches for "östhammar" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 9.0/10 (-0.09).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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