Ostrobothnia
Accommodation and Travel Stats

October 2019

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Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 32,100
1 %
icon: finland 26,300
3 %
icon: foreign 5,800
6 %
Visitors icon
Visitors
icon: star 18,100
2 %
icon: finland 15,600
0 %
icon: foreign 2,500
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.2 mill. €
3 %
Average prices:
Night
67.80 €
0.80 €
Room
97.40 €
4.00 €
RevPAR
49.50 €
1.40 €
Capacity icon
Capacity
icon: establishment 28
3 %
icon: room 1,400
0 %
icon: bed 2,800
2 %
Weather icon
Weather
icon: temperature 4.2 °C
1.9 °C
icon: rainfall 48 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In October 2019, 32,100 bed nights were recorded in Ostrobothnia (+1.5 %), of which 26,300 nights were spent by domestic visitors and 5,800 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased six percent. In total, bed nights increased one percent from last year's October.

13,300 nights (+0.0 %) were spend by leisure visitors and 18,800 nights (+2.5 %) by business visitors.

Between January and October, 278,000 bed nights (+8.4 %) were recorded for domestic visitors and 74,200 (-2.6 %) for foreigners in Ostrobothnia, in total 352,000 (+5.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.9 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Ostrobothnia out of total bed nights was 1.9 % (-0.1 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 1.3 %.

18,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 86.0 percent were domestic, and 14.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Ostrobothnia on average 1.7 nights (+0.06) and foreigners 2.3 nights (+0.07).

Ferry arrivals from different harbors

Accommodation sales 2.2 million euro

Registered accommodation sales in October were 2.2 million euro (+58,800).

Registered January-October sales were 19.1 million euro and they decreased 526,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 97 € 4.3 % 95 € -2.7 %
Bed Night (Registered) 68 € 1.3 % 54 € -8.1 %
Revpar (Registered) 50 € 2.8 % 42 € -5.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (-1)
1,400 rooms (-6)
2,800 beds (-47)

Room utilization 50.8 % (-0.7)
Unsold rooms 700
Bed utilization 35.1 % (-0.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ostrobothnia + keyword"

Google searches for "ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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