Ostrobothnia
Accommodation and Travel Stats

March 2019

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Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,700
3 %
icon: finland 20,300
4 %
icon: foreign 5,400
1 %
Top 3:
Sweden
1,200
4 %
United Kingdom
520
66 %
Estonia
440
146 %
Visitors icon
Visitors
icon: star 16,000
1 %
icon: finland 13,500
3 %
icon: foreign 2,400
9 %
Top 3:
Sweden
760
5 %
United Kingdom
250
59 %
Germany
240
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill.
13 %
Average prices:
Night
73.00 €
6.10 €
Room
100.00 €
0.20 €
RevPAR
42.90 €
1.90 €
Capacity icon
Capacity
icon: establishment 27
4 %
icon: room 1,400
6 %
icon: bed 2,700
7 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased three percent

In March 2019, 25,700 bed nights were recorded in Ostrobothnia (+3.3 %), of which 20,300 nights were spent by domestic visitors and 5,400 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights increased one percent. In total, bed nights increased three percent from last year's March.

Most foreign bed nights were recorded for travelers from Sweden (1,200 nights).

9,100 nights (-4.7 %) were spend by leisure visitors and 16,500 nights (+8.4 %) by business visitors.

Between January and March, 54,300 bed nights (+2.4 %) were recorded for domestic visitors and 13,000 (-10.7 %) for foreigners in Ostrobothnia, in total 67,300 (-0.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Ostrobothnia out of total bed nights was 1.4 % (+0.1 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.9 %.

16,000 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 84.8 percent were domestic, and 15.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Ostrobothnia on average 1.5 nights (+0.01) and foreigners 2.2 nights (+0.23).

Ferry arrivals from different harbors

Accommodation sales 1.9 million euro

Registered accommodation sales in March were 1.9 million euro (+211,000).

Registered January-March sales were 4.7 million euro and they decreased 12,600 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 100 € -0.2 % 95 € -2.1 %
Bed Night (Registered) 73 € 9.1 % 70 € 0.2 %
Revpar (Registered) 43 € 4.6 % 37 € -6.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+1)
1,400 rooms (+81)
2,700 beds (+191)

Room utilization 43.0 % (+2.0)
Unsold rooms 800
Bed utilization 31.3 % (+1.5)

Registered room utilization

Website's user sessions by language

Sources: Statistics Finland

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