Ostrobothnia
Accommodation and Travel Stats

October 2018

Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 31,700
2 %
icon: finland 25,500
1 %
icon: foreign 6,200
7 %
Top 3:
Sweden
1,400
1 %
Estonia
550
116 %
United Kingdom
340
37 %
Visitors icon
Visitors
icon: star 18,400
2 %
icon: finland 15,700
2 %
icon: foreign 2,800
4 %
Top 3:
Sweden
840
5 %
Germany
162
3 %
Estonia
142
14 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
6 %
Average prices:
Night
67.00 €
2.60 €
Room
93.50 €
1.40 €
RevPAR
48.10 €
0.90 €
Capacity icon
Capacity
icon: establishment 29
7 %
icon: room 1,400
9 %
icon: bed 2,800
10 %
Weather icon
Weather
icon: temperature 6.1 °C
0.9 °C
icon: rainfall 52 mm
24 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In October 2018, 31,700 bed nights were recorded in Ostrobothnia (+1.8 %), of which 25,500 nights were spent by domestic visitors and 6,200 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights increased seven percent. In total, bed nights increased two percent from last year's October.

Most foreign bed nights were recorded for travelers from Sweden (1,400 nights).

13,300 nights (-0.8 %) were spend by leisure visitors and 18,400 nights (+3.7 %) by business visitors.

Between January and October, 256,000 bed nights (-2.2 %) were recorded for domestic visitors and 76,200 (+1.9 %) for foreigners in Ostrobothnia, in total 333,000 (-1.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.0 percent

Total of 1.6 million bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+1.6 %) were spent by domestic visitors and 387,000 nights (+5.3 %) by foreigners.

The market share of Ostrobothnia out of total bed nights was 2.0 % (-0.0 percentage points), out of domestic bed nights 2.2 % and foreign bed nights 1.6 %.

18,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 84.9 percent were domestic, and 15.1 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Ostrobothnia on average 1.6 nights (+0.05) and foreigners 2.2 nights (+0.07).

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Registered accommodation sales in October were 2.1 million euro (+117,000).

Registered January-October sales were 19.6 million euro and they increased 327,000 euro from the previous year.

Average prices

= change at least 10 %
October 2018
Amount
Change jan-October 2018
Amount
Change
Adr (Registered) 93 € -1.4 % 97 € 3.5 %
Bed Night (Registered) 67 € 4.0 % 59 € 3.0 %
Revpar (Registered) 48 € -1.8 % 44 € -1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+2)
1,400 rooms (+116)
2,800 beds (+250)

Room utilization 51.5 % (-0.2)
Unsold rooms 690
Bed utilization 35.2 % (-2.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ostrobothnia + keyword"

Google searches for "ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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