Ostrobothnia
Accommodation and Travel Stats

November 2019

Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,000
1 %
icon: finland 22,200
0 %
icon: foreign 5,800
7 %
Top 3:
Sweden
1,400
21 %
Germany
460
63 %
United Kingdom
400
57 %
Visitors icon
Visitors
icon: star 17,300
3 %
icon: finland 14,800
4 %
icon: foreign 2,500
6 %
Top 3:
Sweden
860
13 %
Germany
192
32 %
Norway
152
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
7 %
Average prices:
Night
74.90 €
4.40 €
Room
99.70 €
1.10 €
RevPAR
49.00 €
2.60 €
Capacity icon
Capacity
icon: establishment 27
4 %
icon: room 1,400
0 %
icon: bed 2,800
0 %
Weather icon
Weather
icon: temperature 0.0 °C
3.9 °C
icon: rainfall 68 mm
52 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In November 2019, 28,000 bed nights were recorded in Ostrobothnia (+1.0 %), of which 22,200 nights were spent by domestic visitors and 5,800 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights increased seven percent. In total, bed nights increased one percent from last year's November.

Most foreign bed nights were recorded for travelers from Sweden (1,400 nights).

11,300 nights (-4.9 %) were spend by leisure visitors and 16,700 nights (+5.4 %) by business visitors.

Between January and November, 300,000 bed nights (+7.7 %) were recorded for domestic visitors and 80,000 (-2.0 %) for foreigners in Ostrobothnia, in total 380,000 (+5.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.8 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Ostrobothnia out of total bed nights was 1.8 % (-0.1 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 1.3 %.

17,300 tourists arrived to accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all arrivals, 85.7 percent were domestic, and 14.3 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Ostrobothnia on average 1.5 nights (-0.07) and foreigners 2.3 nights (+0.27).

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Registered accommodation sales in November were 2.1 million euro (+144,000).

Registered January-November sales were 21.2 million euro and they decreased 382,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 100 € 1.1 % 95 € -2.3 %
Bed Night (Registered) 75 € 6.3 % 56 € -6.9 %
Revpar (Registered) 49 € 5.7 % 43 € -4.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (-1)
1,400 rooms (+6)
2,800 beds (+1)

Room utilization 49.1 % (+2.1)
Unsold rooms 720
Bed utilization 33.2 % (+1.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ostrobothnia + keyword"

Google searches for "ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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