Other North Ostrobothnia
Accommodation and Travel Stats

September 2020

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Other North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,900
8 %
icon: finland 4,700
13 %
icon: foreign 176
51 %
Visitors icon
Visitors
icon: star 2,500
1 %
icon: finland 2,500
3 %
icon: foreign 73
57 %
Accommodation Sales icon
Accommodation Sales
icon: star 247,000 €
3 %
Average prices:
Night
50.90 €
2.20 €
Room
64.40 €
5.30 €
RevPAR
19.00 €
1.90 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 184
4 %
icon: bed 590
4 %
utilization icon
Utilization
icon: room 30 %
1 %

Registered bed nights increased eight percent

In September 2020, 4,900 registered bed nights were recorded in Other North Ostrobothnia (+7.5 %), of which 4,700 nights were spent by domestic visitors and 176 nights by foreigners. Registered domestic bed nights increased 13 percent and registered foreign bed nights decreased 51 percent. In total, registered bed nights increased eight percent from last year's September.

3,900 nights (+0.3 %) were spend by leisure visitors and 960 nights (+52.4 %) by business visitors.

Between January and September, 27,600 registered bed nights (-4.4 %) were recorded for domestic visitors and 6,600 (-37.7 %) for foreigners in Other North Ostrobothnia, in total 34,300 (-13.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Other North Ostrobothnia out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

2,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Other North Ostrobothnia on average 1.9 nights (+0.16) and foreigners 2.4 nights (+0.3).

Ferry arrivals from different harbors

Accommodation sales 247,000 euro

Registered accommodation sales in September were 247,000 euro (+7,500).

Registered January-September sales were 1.9 million euro and they decreased 80,600 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 64 € -7.6 % 87 € 9.4 %
Bed Night (Registered) 51 € -4.1 % 56 € 10.8 %
Revpar (Registered) 19 € -8.9 % 24 € -11.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
184 rooms (-8)
590 beds (-27)

Room utilization 29.5 % (-0.4)
Unsold rooms 130

Registered room utilization for establishments

Global Google searches for "other north ostrobothnia + keyword"

Google searches for "other north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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