Other North Ostrobothnia
Accommodation and Travel Stats

February 2020

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Other North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,700
24 %
icon: finland 1,500
50 %
icon: foreign 2,300
12 %
Top 3:
Germany
1,100
13 %
Netherlands
640
36 %
United Kingdom
168
35 %
Visitors icon
Visitors
icon: star 1,300
25 %
icon: finland 860
37 %
icon: foreign 400
6 %
Top 3:
Germany
187
32 %
Netherlands
86
28 %
Russia
27
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 261,000 €
31 %
Average prices:
Night
69.80 €
3.70 €
Room
125.60 €
13.10 €
RevPAR
55.50 €
12.30 €
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 149
2 %
icon: bed 440
5 %
utilization icon
Utilization
icon: room 0.44
15 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 24 percent

In February 2020, 3,700 bed nights were recorded in Other North Ostrobothnia (+24.2 %), of which 1,500 nights were spent by domestic visitors and 2,300 nights by foreigners. Domestic bed nights increased 50 percent and foreign bed nights increased 12 percent. In total, bed nights increased 24 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (1,100 nights).

3,400 nights (+22.6 %) were spend by leisure visitors and 320 nights (+44.6 %) by business visitors.

Between January and February, 2,700 bed nights (+31.9 %) were recorded for domestic visitors and 4,400 (+2.6 %) for foreigners in Other North Ostrobothnia, in total 7,100 (+12.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Other North Ostrobothnia out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.4 %.

1,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all arrivals, 68.4 percent were domestic, and 31.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Other North Ostrobothnia on average 1.7 nights (+0.15) and foreigners 5.7 nights (+0.29).

Ferry arrivals from different harbors

Accommodation sales 261,000 euro

Registered accommodation sales in February were 261,000 euro (+61,800).

Registered January-February sales were 412,000 euro and they increased 45,900 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 126 € 11.6 % 105 € 6.0 %
Bed Night (Registered) 70 € 5.5 % 58 € 0.5 %
Revpar (Registered) 56 € 28.5 % 43 € 11.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
149 rooms (-3)
440 beds (-25)

Room utilization 44.2 % (+5.8)
Unsold rooms 83

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other north ostrobothnia + keyword"

Google searches for "other north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available at the dashboard

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