Other North Ostrobothnia
Accommodation and Travel Stats

June 2020

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Other North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,900
11 %
icon: finland 4,800
0 %
icon: foreign 113
84 %
Visitors icon
Visitors
icon: star 2,700
16 %
icon: finland 2,600
4 %
icon: foreign 113
78 %
Accommodation Sales icon
Accommodation Sales
icon: star 278,000 €
3 %
Average prices:
Night
56.30 €
4.70 €
Room
70.40 €
6.40 €
RevPAR
17.60 €
3.30 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 192
0 %
icon: bed 620
2 %
utilization icon
Utilization
icon: room 25 %
24 %

4,900 registered bed nights

In June 2020, 4,900 registered bed nights were recorded in Other North Ostrobothnia (-10.7 %), of which 4,800 nights were spent by domestic visitors and 113 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights decreased 84 percent. In total, registered bed nights decreased 11 percent from last year's June.

4,000 nights (-17.1 %) were spend by leisure visitors and 910 nights (+35.4 %) by business visitors.

Between January and June, 10,200 registered bed nights (-18.2 %) were recorded for domestic visitors and 5,800 (-25.4 %) for foreigners in Other North Ostrobothnia, in total 16,000 (-21.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Other North Ostrobothnia out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

2,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all registered arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Other North Ostrobothnia on average 1.9 nights (+0.07) and foreigners 1.0 nights (-0.36).

Ferry arrivals from different harbors

Accommodation sales 278,000 euro

Registered accommodation sales in June were 278,000 euro (-7,200).

Registered January-June sales were 947,000 euro and they decreased 155,000 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 70 € 9.9 % 100 € 20.9 %
Bed Night (Registered) 56 € 9.2 % 59 € 8.7 %
Revpar (Registered) 18 € -15.9 % 25 € -10.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
192 rooms (+0)
620 beds (+14)

Room utilization 25.0 % (-7.7)
Unsold rooms 144

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other north ostrobothnia + keyword"

Google searches for "other north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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