Other Ostrobothnia
Accommodation and Travel Stats

August 2020

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Other Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,200
13 %
icon: finland 2,600
24 %
icon: foreign 550
21 %
Visitors icon
Visitors
icon: star 2,600
9 %
icon: finland 2,500
29 %
icon: foreign 158
68 %
Accommodation Sales icon
Accommodation Sales
icon: star 101,000 €
12 %
Average prices:
Night
31.80 €
0.20 €
Room
85.40 €
7.80 €
RevPAR
30.10 €
4.80 €
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 94
1 %
icon: bed 270
1 %
utilization icon
Utilization
icon: room 35 %
6 %
Weather icon
Weather
icon: temperature 16.6 °C
1.9 °C
icon: rainfall 24 mm
12 mm

Registered bed nights increased 13 percent

In August 2020, 3,200 registered bed nights were recorded in Other Ostrobothnia (+12.7 %), of which 2,600 nights were spent by domestic visitors and 550 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights decreased 21 percent. In total, registered bed nights increased 13 percent from last year's August.

2,600 nights (+12.2 %) were spend by leisure visitors and 630 nights (+15.0 %) by business visitors.

Between January and August, 11,800 registered bed nights (+9.2 %) were recorded for domestic visitors and 2,100 (-29.6 %) for foreigners in Other Ostrobothnia, in total 13,800 (-0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.7 million registered bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Other Ostrobothnia out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.4 %.

2,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all registered arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Other Ostrobothnia on average 1.1 nights (-0.04) and foreigners 3.5 nights (+2.1).

Ferry arrivals from different harbors

Accommodation sales 101,000 euro

Registered accommodation sales in August were 101,000 euro (+10,800).

Registered January-August sales were 428,000 euro and they increased 17,900 euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 85 € -8.3 % 84 €
Bed Night (Registered) 32 € -0.7 % 31 € 4.5 %
Revpar (Registered) 30 € -13.7 % 26 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
94 rooms (+1)
270 beds (+2)

Room utilization 35.2 % (-2.2)
Unsold rooms 61

Registered room utilization for establishments

Global Google searches for "other ostrobothnia + keyword"

Google searches for "other ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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