Other Pirkanmaa
Accommodation and Travel Stats

November 2019

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Other Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,500
21 %
icon: finland 9,800
20 %
icon: foreign 650
46 %
Top 3:
Estonia
290
329 %
Romania
112
762 %
Italy
53
960 %
Visitors icon
Visitors
icon: star 6,800
20 %
icon: finland 6,700
20 %
icon: foreign 151
11 %
Top 3:
Estonia
47
147 %
Germany
18
25 %
Sweden
17
48 %
Accommodation Sales icon
Accommodation Sales
icon: star 490,000 €
29 %
Average prices:
Night
46.90 €
2.80 €
Room
81.50 €
4.80 €
RevPAR
29.20 €
7.00 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 580
1 %
icon: bed 1,500
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 21 percent

In November 2019, 10,500 bed nights were recorded in Other Pirkanmaa (+21.0 %), of which 9,800 nights were spent by domestic visitors and 650 nights by foreigners. Domestic bed nights increased 20 percent and foreign bed nights increased 46 percent. In total, bed nights increased 21 percent from last year's November.

Most foreign bed nights were recorded for travelers from Estonia (290 nights).

5,700 nights (-1.3 %) were spend by leisure visitors and 4,800 nights (+64.9 %) by business visitors.

Between January and November, 136,000 bed nights (+7.5 %) were recorded for domestic visitors and 9,800 (+0.1 %) for foreigners in Other Pirkanmaa, in total 145,000 (+6.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Other Pirkanmaa out of total bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.1 %.

6,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 1.5 nights (-0.01) and foreigners 4.3 nights (+1.0).

Ferry arrivals from different harbors

Accommodation sales 490,000 euro

Registered accommodation sales in November were 490,000 euro (+109,000).

Registered January-November sales were 5.4 million euro and they increased 374,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 81 € 6.2 %  €
Bed Night (Registered) 47 € 6.3 % 38 € 0.6 %
Revpar (Registered) 29 € 31.6 %   €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
580 rooms (-7)
1,500 beds (-44)

Room utilization 35.8 % (+6.9)
Unsold rooms 370

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other pirkanmaa + keyword"

Google searches for "other pirkanmaa" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available in the dashboard

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