Other Pirkanmaa
Accommodation and Travel Stats

August 2020

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Other Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,600
17 %
icon: finland 13,900
10 %
icon: foreign 700
67 %
Visitors icon
Visitors
icon: star 8,900
12 %
icon: finland 8,700
7 %
icon: foreign 196
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 647,000 €
3 %
Average prices:
Night
44.30 €
6.30 €
Room
86.70 €
2.30 €
RevPAR
27.10 €
5.70 €
Capacity icon
Capacity
icon: establishment 14
7 %
icon: room 650
0 %
icon: bed 1,700
1 %
utilization icon
Utilization
icon: room 31 %
20 %

14,600 registered bed nights

In August 2020, 14,600 registered bed nights were recorded in Other Pirkanmaa (-17.0 %), of which 13,900 nights were spent by domestic visitors and 700 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights decreased 67 percent. In total, registered bed nights decreased 17 percent from last year's August.

12,500 nights (-0.4 %) were spend by leisure visitors and 2,100 nights (-58.2 %) by business visitors.

Between January and August, 72,500 registered bed nights (-28.2 %) were recorded for domestic visitors and 3,400 (-54.8 %) for foreigners in Other Pirkanmaa, in total 76,000 (-29.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent

Total of 1.7 million registered bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Other Pirkanmaa out of total registered bed nights was 0.9 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.5 %.

8,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 1.6 nights (-0.06) and foreigners 3.5 nights (+0.75).

Ferry arrivals from different harbors

Accommodation sales 647,000 euro

Registered accommodation sales in August were 647,000 euro (-22,400).

Registered January-August sales were 2.8 million euro and they decreased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 87 € 2.7 % 82 €
Bed Night (Registered) 44 € 16.5 % 36 € 1.8 %
Revpar (Registered) 27 € -17.4 % 22 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (-1)
650 rooms (+0)
1,700 beds (+24)

Room utilization 31.3 % (-7.6)
Unsold rooms 450

Registered room utilization for establishments

Global Google searches for "other pirkanmaa + keyword"

Google searches for "other pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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