Other Pirkanmaa
Accommodation and Travel Stats

March 2023

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Other Pirkanmaa: Tourism in a nutshell

Registered Accommodation
icon: star 9,300
9 %
icon: finland 9,100
10 %
icon: foreign 250
125 %
Registered Accommodation
icon: star 5,600
3 %
icon: finland 5,500
3 %
icon: foreign 90
55 %
Registered Accommodation
icon: star 434,000 €
9 %
Average prices:
Night
46.50 €
0.10 €
Room
92.30 €
2.20 €
RevPAR
24.60 €
4.70 €
Registered Accommodation
icon: establishment 11
10 %
icon: room 560
6 %
icon: bed 1,500
2 %
Registered Accommodation
icon: room 27 %
18 %
Registered Accommodation
icon: star 1.7
11 %
icon: finland 1.6
12 %
icon: foreign 2.8
45 %

Paid bed nights

9,300 registered bed nights

In March 2023, 9,300 registered bed nights were recorded in Other Pirkanmaa (-8.5 %), of which 9,100 nights were spent by domestic visitors and 250 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights increased 125 percent. In total, registered bed nights decreased nine percent from last year's March.

7,100 nights (+5.4 %) were spend by leisure visitors and 2,200 nights (-35.8 %) by business visitors.

Between January and March, 24,000 registered bed nights (+31.8 %) were recorded for domestic visitors and 630 (+11.4 %) for foreigners in Other Pirkanmaa, in total 24,600 (+31.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.9 million registered bed nights (+7.6 %) were recorded in the whole country, of which 1.4 million nights (+2.0 %) were spent by domestic visitors and 484,000 nights (+27.9 %) by foreigners.

The market share of Other Pirkanmaa out of total registered bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

Length of stay was 1.7 nights in registered accommodation

Length of stay in registered accommodation decreased 11 percent compared to earlier year. In Other Pirkanmaa, length of stay in March was on average 1.7 nights and in Finland 2.0 nights (-6.0 %).

During March, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 1.6 nights (-13.4 %) and foreigners 2.8 nights (-34.0 %).

5,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 1.6 nights (-0.23) and foreigners 2.8 nights (+0.86).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 434,000 euro

Registered accommodation sales in March were 434,000 euro (-41,400).

Registered January-March sales were 1.1 million euro and they increased 293,000 euro from the previous year.

Average prices

= change at least 10 %
March 2023
Amount
Change jan-March 2023
Amount
Change
Adr (Registered) 92 € 2.5 % 95 € 6.8 %
Bed Night (Registered) 47 € -0.2 % 47 € 2.4 %
Revpar (Registered) 25 € -16.1 % 23 € 19.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
560 rooms (+34)
1,500 beds (+32)

Room utilization 26.6 % (-5.9)
Unsold rooms 410

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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