Other Pirkanmaa
Accommodation and Travel Stats

December 2020

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Other Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,800
80 %
icon: finland 1,700
79 %
icon: foreign 69
90 %
Visitors icon
Visitors
icon: star 710
87 %
icon: finland 690
87 %
icon: foreign 23
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 84,700 €
79 %
Average prices:
Night
48.10 €
2.90 €
Room
81.10 €
12.50 €
RevPAR
10.30 €
13.80 €
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 270
52 %
icon: bed 840
42 %
utilization icon
Utilization
icon: room 13 %
51 %

1,800 registered bed nights

In December 2020, 1,800 registered bed nights were recorded in Other Pirkanmaa (-80.3 %), of which 1,700 nights were spent by domestic visitors and 69 nights by foreigners. Registered domestic bed nights decreased 79 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 80 percent from last year's December.

1,100 nights (-83.5 %) were spend by leisure visitors and 700 nights (-71.6 %) by business visitors.

Between January and December, 93,800 registered bed nights (-34.8 %) were recorded for domestic visitors and 4,300 (-60.9 %) for foreigners in Other Pirkanmaa, in total 98,000 (-36.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Other Pirkanmaa out of total registered bed nights was 0.2 % (-0.3 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

710 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all registered arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 2.5 nights (+0.89) and foreigners 3.0 nights (-0.93).

Ferry arrivals from different harbors

Accommodation sales 84,700 euro

Registered accommodation sales in December were 84,700 euro (-319,000).

Registered January-December sales were 3.8 million euro and they decreased 2.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 81 € -13.4 % 84 € 3.6 %
Bed Night (Registered) 48 € 6.4 % 39 € 0.1 %
Revpar (Registered) 10 € -57.3 % 21 € -23.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
270 rooms (-300)
840 beds (-610)

Room utilization 12.7 % (-13)
Unsold rooms 240

Registered room utilization for establishments

Global Google searches for "other pirkanmaa + keyword"

Google searches for "other pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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