Other Pirkanmaa
Accommodation and Travel Stats

February 2022

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Other Pirkanmaa: Tourism in a nutshell

icon: star 6,400
148 %
icon: finland 6,200
172 %
icon: foreign 200
32 %
icon: star 4,000
295 %
icon: finland 3,900
303 %
icon: foreign 54
59 %
icon: star 267,000 €
123 %
Average prices:
Night
42.00 €
4.70 €
Room
92.60 €
4.30 €
RevPAR
19.20 €
4.90 €
icon: establishment 10
11 %
icon: room 530
78 %
icon: bed 1,600
69 %

Registered bed nights increased 148 percent

In February 2022, 6,400 registered bed nights were recorded in Other Pirkanmaa (+148.2 %), of which 6,200 nights were spent by domestic visitors and 200 nights by foreigners. Registered domestic bed nights increased 172 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights increased 148 percent from last year's February.

5,000 nights (+184.3 %) were spend by leisure visitors and 1,400 nights (+70.9 %) by business visitors.

Between January and February, 8,100 registered bed nights (+111.3 %) were recorded for domestic visitors and 450 (+18.6 %) for foreigners in Other Pirkanmaa, in total 8,600 (+102.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.4 million registered bed nights (+56.4 %) were recorded in the whole country, of which 1.0 million nights (+21.9 %) were spent by domestic visitors and 384,000 nights (+554.1 %) by foreigners.

The market share of Other Pirkanmaa out of total registered bed nights was 0.5 % (+0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

4,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 300 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 1.6 nights (-0.76) and foreigners 3.7 nights (-4.9).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 267,000 euro

Registered accommodation sales in February were 267,000 euro (+148,000).

Registered January-February sales were 379,000 euro and they increased 190,000 euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 93 € 4.9 % 88 € 9.2 %
Bed Night (Registered) 42 € -10.1 % 44 € -1.0 %
Revpar (Registered) 19 € 34.1 % 15 € 32.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
530 rooms (+230)
1,600 beds (+640)

Room utilization 20.7 % (+4.5)
Unsold rooms 420

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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