Other Pirkanmaa
Accommodation and Travel Stats

May 2020

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Other Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
84 %
icon: finland 1,500
83 %
icon: foreign 13
98 %
Visitors icon
Visitors
icon: star 640
88 %
icon: finland 620
88 %
icon: foreign 11
97 %
Accommodation Sales icon
Accommodation Sales
icon: star 58,500 €
86 %
Average prices:
Night
38.20 €
7.20 €
Room
70.90 €
8.00 €
RevPAR
5.80 €
15.40 €
Capacity icon
Capacity
icon: establishment 11
27 %
icon: room 290
54 %
icon: bed 950
44 %
utilization icon
Utilization
icon: room 8 %
70 %

1,500 registered bed nights

In May 2020, 1,500 bed nights were recorded in Other Pirkanmaa (-83.9 %), of which 1,500 nights were spent by domestic visitors and 13 nights by foreigners. Domestic bed nights decreased 83 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 84 percent from last year's May.

1,000 nights (-83.4 %) were spend by leisure visitors and 520 nights (-84.7 %) by business visitors.

Between January and May, 26,900 bed nights (-39.1 %) were recorded for domestic visitors and 2,200 (-24.8 %) for foreigners in Other Pirkanmaa, in total 29,100 (-37.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 300,000 bed nights (-81.0 %) were recorded in the whole country, of which 280,000 nights (-74.7 %) were spent by domestic visitors and 19,500 nights (-95.8 %) by foreigners.

The market share of Other Pirkanmaa out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

640 tourists arrived to accommodation

Arrivals to registered accommodation decreased 88 percent compared to earlier year. Of all arrivals, 98.3 percent were domestic, and 1.7 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 2.4 nights (+0.74) and foreigners 1.2 nights (-1.1).

Ferry arrivals from different harbors

Accommodation sales 58,500 euro

Registered accommodation sales in May were 58,500 euro (-373,000).

Registered January-May sales were 1.2 million euro and they decreased 753,000 euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 71 € -10.2 % 81 €
Bed Night (Registered) 38 € -15.9 % 41 € -1.4 %
Revpar (Registered) 5.8 € -72.6 % 17 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-4)
290 rooms (-340)
950 beds (-740)

Room utilization 8.2 % (-19)
Unsold rooms 270

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other pirkanmaa + keyword"

Google searches for "other pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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