Other Pirkanmaa
Accommodation and Travel Stats

January 2022

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Other Pirkanmaa: Tourism in a nutshell

Registered Accommodation
icon: star 2,200
33 %
icon: finland 1,900
24 %
icon: foreign 250
191 %
Top 3 (Reg.):
Germany
107
873 %
Italy
52
Estonia
35
20 %
Registered Accommodation
icon: star 960
28 %
icon: finland 920
26 %
icon: foreign 42
91 %
Top 3 (Reg.):
Germany
14
1,300 %
Italy
7.0
France
6.0
Registered Accommodation
icon: star 112,000 €
62 %
Average prices:
Night
50.90 €
9.30 €
Room
79.80 €
11.00 €
RevPAR
10.00 €
2.30 €
Registered Accommodation
icon: establishment 10
11 %
icon: room 520
79 %
icon: bed 1,500
67 %
Registered Accommodation
icon: room 12 %
13 %
Registered Accommodation
icon: star 2.3
3 %
icon: finland 2.1
2 %
icon: foreign 6.0
52 %

Paid bed nights

Registered bed nights increased 33 percent

In January 2022, 2,200 registered bed nights were recorded in Other Pirkanmaa (+32.6 %), of which 1,900 nights were spent by domestic visitors and 250 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights increased 191 percent. In total, registered bed nights increased 33 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Germany (107 nights).

1,000 nights (-5.5 %) were spend by leisure visitors and 1,200 nights (+102.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.0 million registered bed nights (+50.9 %) were recorded in the whole country, of which 691,000 nights (+9.3 %) were spent by domestic visitors and 342,000 nights (+558.5 %) by foreigners.

The market share of Other Pirkanmaa out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

Length of stay increased three percent in registered accommodation

Length of stay in registered accommodation increased three percent compared to earlier year. In Other Pirkanmaa, length of stay in January was on average 2.3 nights and in Finland 2.4 nights (+10.2 %).

During January, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 2.1 nights and foreigners 6.0 nights .

960 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 28 percent compared to earlier year. Of all registered arrivals, 95.6 percent were domestic, and 4.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Other Pirkanmaa on average 2.1 nights (-0.04) and foreigners 6.0 nights (+2.0).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 112,000 euro

Registered accommodation sales in January were 112,000 euro (+42,700).

Average prices

= change at least 10 %
January 2022
Amount
Change
Adr (Registered) 80 € 16.0 %
Bed Night (Registered) 51 € 22.2 %
Revpar (Registered) 10.0 € 30.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
520 rooms (+230)
1,500 beds (+620)

Room utilization 12.5 % (+1.4)
Unsold rooms 460

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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