Other South Ostrobothnia
Accommodation and Travel Stats

September 2020

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Other South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,600
31 %
icon: finland 3,600
11 %
icon: foreign 1,000
282 %
Visitors icon
Visitors
icon: star 1,800
5 %
icon: finland 1,700
3 %
icon: foreign 55
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 149,000 €
22 %
Average prices:
Night
32.40 €
21.90 €
Room
66.60 €
11.80 €
RevPAR
20.90 €
6.20 €
Capacity icon
Capacity
icon: establishment 11
22 %
icon: room 230
1 %
icon: bed 540
1 %
utilization icon
Utilization
icon: room 31 %
9 %

Registered bed nights increased 31 percent

In September 2020, 4,600 registered bed nights were recorded in Other South Ostrobothnia (+31.0 %), of which 3,600 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights increased 11 percent and registered foreign bed nights increased 280 percent. In total, registered bed nights increased 31 percent from last year's September.

2,700 nights (+23.3 %) were spend by leisure visitors and 1,900 nights (+43.2 %) by business visitors.

Between January and September, 35,500 registered bed nights (-18.0 %) were recorded for domestic visitors and 2,300 (-17.3 %) for foreigners in Other South Ostrobothnia, in total 37,800 (-17.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Other South Ostrobothnia out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 1.1 %.

1,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Other South Ostrobothnia on average 2.1 nights (+0.25) and foreigners 18 nights (+16).

Ferry arrivals from different harbors

Accommodation sales 149,000 euro

Registered accommodation sales in September were 149,000 euro (-41,400).

Registered January-September sales were 1.3 million euro and they decreased 371,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 67 € -15.0 % 79 € -0.6 %
Bed Night (Registered) 32 € -40.3 % 33 € -5.9 %
Revpar (Registered) 21 € -22.9 % 24 € -6.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+2)
230 rooms (-3)
540 beds (+6)

Room utilization 31.4 % (-3.2)
Unsold rooms 157

Registered room utilization for establishments

Global Google searches for "other south ostrobothnia + keyword"

Google searches for "other south ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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