Other South Ostrobothnia
Accommodation and Travel Stats

March 2020

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Other South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,900
41 %
icon: finland 1,700
47 %
icon: foreign 230
186 %
Top 3:
Estonia
185
9,150 %
Spain
20
China
16
Visitors icon
Visitors
icon: star 880
51 %
icon: finland 850
51 %
icon: foreign 35
12 %
Top 3:
Estonia
18
800 %
China
8.0
Spain
4.0
Accommodation Sales icon
Accommodation Sales
icon: star 73,000 €
47 %
Average prices:
Night
38.90 €
4.80 €
Room
65.80 €
9.50 €
RevPAR
15.10 €
5.20 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 210
0 %
icon: bed 460
0 %
utilization icon
Utilization
icon: room 0.23
15 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,900 registered bed nights

In March 2020, 1,900 bed nights were recorded in Other South Ostrobothnia (-40.7 %), of which 1,700 nights were spent by domestic visitors and 230 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights increased 186 percent. In total, bed nights decreased 41 percent from last year's March.

Most foreign bed nights were recorded for travelers from Estonia (185 nights).

1,200 nights (-55.5 %) were spend by leisure visitors and 720 nights (+28.7 %) by business visitors.

Between January and March, 8,500 bed nights (+27.4 %) were recorded for domestic visitors and 650 (+45.6 %) for foreigners in Other South Ostrobothnia, in total 9,100 (+28.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Other South Ostrobothnia out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

880 tourists arrived to accommodation

Arrivals to registered accommodation decreased 51 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Other South Ostrobothnia on average 2.0 nights (+0.18) and foreigners 6.5 nights (+4.5).

Ferry arrivals from different harbors

Accommodation sales 73,000 euro

Registered accommodation sales in March were 73,000 euro (-65,400).

Registered January-March sales were 394,000 euro and they increased 46,700 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 66 € -12.7 % 75 € -7.5 %
Bed Night (Registered) 39 € -11.1 % 43 € -11.7 %
Revpar (Registered) 15 € -25.7 % 22 € 2.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
210 rooms (+1)
460 beds (+2)

Room utilization 22.9 % (-4.0)
Unsold rooms 163

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other south ostrobothnia + keyword"

Google searches for "other south ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available at the dashboard

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