Other South Ostrobothnia
Accommodation and Travel Stats

July 2018

Other South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,700
26 %
icon: finland 11,100
24 %
icon: foreign 600
81 %
Top 3:
Ukraine
230
478 %
Sweden
188
327 %
Germany
48
182 %
Visitors icon
Visitors
icon: star 7,200
14 %
icon: finland 7,000
13 %
icon: foreign 186
86 %
Top 3:
Sweden
65
261 %
Germany
19
73 %
Switzerland
17
183 %
Accommodation Sales icon
Accommodation Sales
icon: star 327,000 €
29 %
Average prices:
Night
27.80 €
0.60 €
Room
87.80 €
10.50 €
RevPAR
33.60 €
1.90 €
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 260
9 %
icon: bed 620
10 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 26 percent

In July 2018, 11,700 bed nights were recorded in Other South Ostrobothnia (+26.1 %), of which 11,100 nights were spent by domestic visitors and 600 nights by foreigners. Domestic bed nights increased 24 percent and foreign bed nights increased 81 percent. In total, bed nights increased 26 percent from last year's July.

Most foreign bed nights were recorded for travelers from Ukraine (230 nights).

11,000 nights (+31.7 %) were spend by leisure visitors and 720 nights (-23.9 %) by business visitors.

Between January and July, 29,900 bed nights (+28.8 %) were recorded for domestic visitors and 1,700 (-3.0 %) for foreigners in Other South Ostrobothnia, in total 31,600 (+25.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 3.1 million bed nights (-1.2 %) were recorded in the whole country, of which 2.3 million nights (-1.0 %) were spent by domestic visitors and 800,000 nights (-1.9 %) by foreigners.

The market share of Other South Ostrobothnia out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

7,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Other South Ostrobothnia on average 1.6 nights (+0.14) and foreigners 3.2 nights (-0.08).

Ferry arrivals from different harbors

Accommodation sales 327,000 euro

Registered accommodation sales in July were 327,000 euro (+72,700).

Registered January-July sales were 1.2 million euro and they increased 208,000 euro from the previous year.

Average prices

= change at least 10 %
July 2018
Amount
Change jan-July 2018
Amount
Change
Adr (Registered) 88 € -10.7 %  85 €
Revpar (Registered) 34 € -5.2 % 22 €
Bed Night (Registered) 28 € 2.0 % 37 € -3.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
260 rooms (+21)
620 beds (+54)

Room utilization 38.3 % (+2.2)
Unsold rooms 163

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other south ostrobothnia + keyword"

Google searches for "other south ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available in the dashboard

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