Other South Ostrobothnia
Accommodation and Travel Stats

August 2018

Other South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,400
58 %
icon: finland 7,100
62 %
icon: foreign 350
7 %
Top 3:
Sweden
72
58 %
Spain
58
Germany
35
13 %
Visitors icon
Visitors
icon: star 3,300
10 %
icon: finland 3,200
9 %
icon: foreign 135
27 %
Top 3:
Sweden
23
30 %
Germany
21
62 %
Russia
19
138 %
Accommodation Sales icon
Accommodation Sales
icon: star 243,000 €
25 %
Average prices:
Night
32.70 €
8.70 €
Room
86.00 €
0.50 €
RevPAR
32.80 €
5.20 €
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 240
6 %
icon: bed 560
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 58 percent

In August 2018, 7,400 bed nights were recorded in Other South Ostrobothnia (+58.4 %), of which 7,100 nights were spent by domestic visitors and 350 nights by foreigners. Domestic bed nights increased 62 percent and foreign bed nights increased seven percent. In total, bed nights increased 58 percent from last year's August.

Most foreign bed nights were recorded for travelers from Sweden (72 nights).

6,100 nights (+90.5 %) were spend by leisure visitors and 1,300 nights (-10.3 %) by business visitors.

Between January and August, 36,900 bed nights (+34.0 %) were recorded for domestic visitors and 2,100 (-1.3 %) for foreigners in Other South Ostrobothnia, in total 39,000 (+30.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 2.3 million bed nights (+0.8 %) were recorded in the whole country, of which 1.6 million nights (+2.5 %) were spent by domestic visitors and 755,000 nights (-2.4 %) by foreigners.

The market share of Other South Ostrobothnia out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.0 %.

3,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Other South Ostrobothnia on average 2.2 nights (+0.73) and foreigners 2.6 nights (-0.49).

Ferry arrivals from different harbors

Accommodation sales 243,000 euro

Registered accommodation sales in August were 243,000 euro (+48,800).

Registered January-August sales were 1.4 million euro and they increased 264,000 euro from the previous year.

Average prices

= change at least 10 %
August 2018
Amount
Change jan-August 2018
Amount
Change
Adr (Registered) 86 € 0.6 % 85 €
Revpar (Registered) 33 € 18.7 %  24 €
Bed Night (Registered) 33 € -21.0 %  37 € -6.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
240 rooms (+14)
560 beds (+24)

Room utilization 38.1 % (+5.8)
Unsold rooms 147

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other south ostrobothnia + keyword"

Google searches for "other south ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available in the dashboard

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