Other South Ostrobothnia
Accommodation and Travel Stats

July 2019

Other South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,500
15 %
icon: finland 12,700
14 %
icon: foreign 770
30 %
Top 3:
Ukraine
220
7 %
Sweden
129
31 %
Estonia
86
353 %
Visitors icon
Visitors
icon: star 6,700
7 %
icon: finland 6,500
8 %
icon: foreign 220
17 %
Top 3:
Sweden
66
2 %
Germany
31
63 %
United Kingdom
19
375 %
Accommodation Sales icon
Accommodation Sales
icon: star 334,000 €
2 %
Average prices:
Night
24.80 €
3.10 €
Room
82.70 €
5.00 €
RevPAR
37.10 €
3.40 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 260
0 %
icon: bed 610
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In July 2019, 13,500 bed nights were recorded in Other South Ostrobothnia (+14.8 %), of which 12,700 nights were spent by domestic visitors and 770 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights increased 30 percent. In total, bed nights increased 15 percent from last year's July.

Most foreign bed nights were recorded for travelers from Ukraine (220 nights).

11,600 nights (+5.5 %) were spend by leisure visitors and 1,800 nights (+158.0 %) by business visitors.

Between January and July, 34,100 bed nights (+14.1 %) were recorded for domestic visitors and 1,900 (+12.1 %) for foreigners in Other South Ostrobothnia, in total 36,000 (+14.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 3.3 million bed nights (+5.6 %) were recorded in the whole country, of which 2.5 million nights (+7.9 %) were spent by domestic visitors and 794,000 nights (-0.7 %) by foreigners.

The market share of Other South Ostrobothnia out of total bed nights was 0.4 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

6,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Other South Ostrobothnia on average 2.0 nights (+0.38) and foreigners 3.6 nights (+0.37).

Ferry arrivals from different harbors

Accommodation sales 334,000 euro

Registered accommodation sales in July were 334,000 euro (+7,200).

Registered January-July sales were 1.2 million euro and they increased 26,000 euro from the previous year.

Average prices

= change at least 10 %
July 2019
Amount
Change jan-July 2019
Amount
Change
Adr (Registered) 83 € -5.7 % 79 € -7.2 %
Revpar (Registered) 37 € 10.3 %  25 € 13.2 % 
Bed Night (Registered) 25 € -11.0 %  34 € -10.3 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
260 rooms (+0)
610 beds (-8)

Room utilization 44.8 % (+6.5)
Unsold rooms 146

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other south ostrobothnia + keyword"

Google searches for "other south ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available in the dashboard

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