Other Southwest Finland
Accommodation and Travel Stats

February 2020

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Other Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,600
22 %
icon: finland 1,400
12 %
icon: foreign 140
63 %
Top 3:
Germany
31
52 %
Poland
23
71 %
Sweden
20
300 %
Visitors icon
Visitors
icon: star 640
44 %
icon: finland 580
40 %
icon: foreign 61
64 %
Top 3:
Germany
10
71 %
Poland
8.0
85 %
Sweden
7.0
75 %
Accommodation Sales icon
Accommodation Sales
icon: star 97,000 €
27 %
Average prices:
Night
61.80 €
4.70 €
Room
69.70 €
14.50 €
RevPAR
12.30 €
9.60 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 210
1 %
icon: bed 460
1 %
utilization icon
Utilization
icon: room 0.18
32 %
Weather icon
Weather
icon: rainfall 85 mm
36 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,600 registered bed nights

In February 2020, 1,600 bed nights were recorded in Other Southwest Finland (-21.6 %), of which 1,400 nights were spent by domestic visitors and 140 nights by foreigners. Domestic bed nights decreased 12 percent and foreign bed nights decreased 63 percent. In total, bed nights decreased 22 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (31 nights).

930 nights (+31.2 %) were spend by leisure visitors and 640 nights (-50.6 %) by business visitors.

Between January and February, 3,000 bed nights (-7.5 %) were recorded for domestic visitors and 270 (-63.3 %) for foreigners in Other Southwest Finland, in total 3,300 (-17.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Other Southwest Finland out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

640 tourists arrived to accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all arrivals, 90.5 percent were domestic, and 9.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Other Southwest Finland on average 2.5 nights (+0.78) and foreigners 2.3 nights (+0.1).

Ferry arrivals from different harbors

Accommodation sales 97,000 euro

Registered accommodation sales in February were 97,000 euro (-36,100).

Registered January-February sales were 195,000 euro and they decreased 40,400 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 70 € -17.2 % 68 € -11.4 %
Bed Night (Registered) 62 € -7.1 % 60 € 0.8 %
Revpar (Registered) 12 € -43.9 % 13 € -32.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
210 rooms (-2)
460 beds (-4)

Room utilization 17.6 % (-8.4)
Unsold rooms 174

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "other southwest finland + keyword"

Google searches for "other southwest finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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