Oulu Region
Accommodation and Travel Stats
February 2020
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Oulu Region: Tourism in a nutshell
56,100
48,600
7,600
35,600
31,300
4,300
3.5 mill. €
18
1,500
3,100
0.72
0.59
-3.6 °C
50 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased two percent
In February 2020, 56,100 bed nights were recorded in Oulu Region (+2.5 %), of which 48,600 nights were spent by domestic visitors and 7,600 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased two percent. In total, bed nights increased two percent from last year's February.
Most foreign bed nights were recorded for travelers from Germany (1,000 nights).
29,400 nights (-1.1 %) were spend by leisure visitors and 26,700 nights (+6.7 %) by business visitors.
Between January and February, 88,500 bed nights (+7.2 %) were recorded for domestic visitors and 18,100 (+1.1 %) for foreigners in Oulu Region, in total 107,000 (+6.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
35,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased five percent compared to earlier year. Of all arrivals, 88.0 percent were domestic, and 12.0 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Oulu Region on average 1.6 nights (+0.11) and foreigners 1.8 nights (+0.16).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.5 million euro
Registered accommodation sales in February were 3.5 million euro (+61,400).
Registered January-February sales were 6.5 million euro and they increased 302,000 euro from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 111 € | 10.0 % | 106 € | 9.9 % |
| Revpar (Registered) | 80 € | 20.7 % | 72 € | 26.3 % |
| Bed Night (Registered) | 63 € | -0.7 % | 61 € | -1.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
18 accommodation establishments (-2)
1,500 rooms (-220)
3,100 beds (-470)
Room utilization 72.5 % (+6.4)
Unsold rooms 420
Bed utilization 58.9 % (+6.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu region"
Global Google searches for "oulu region + keyword"
Google searches for "oulu region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard