Oulu Region
Accommodation and Travel Stats

August 2019

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 70,400
1 %
icon: finland 57,000
1 %
icon: foreign 13,300
1 %
Top 3:
Germany
2,300
12 %
Sweden
1,700
1 %
Norway
1,300
33 %
Visitors icon
Visitors
icon: star 43,600
1 %
icon: finland 36,100
2 %
icon: foreign 7,500
2 %
Top 3:
Germany
1,400
7 %
Sweden
990
3 %
Italy
470
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.9 mill.
2 %
Average prices:
Night
55.60 €
0.70 €
Room
101.70 €
10.00 €
RevPAR
70.70 €
14.50 €
Capacity icon
Capacity
icon: establishment 27
0 %
icon: room 1,700
11 %
icon: bed 3,600
8 %
Weather icon
Weather
icon: temperature 14.4 °C
1.9 °C
icon: rainfall 64 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In August 2019, 70,400 bed nights were recorded in Oulu Region (+0.8 %), of which 57,000 nights were spent by domestic visitors and 13,300 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights decreased one percent. In total, bed nights increased one percent from last year's August.

Most foreign bed nights were recorded for travelers from Germany (2,300 nights).

42,700 nights (-4.4 %) were spend by leisure visitors and 27,700 nights (+10.1 %) by business visitors.

Between January and August, 426,000 bed nights (+1.1 %) were recorded for domestic visitors and 86,000 (+13.3 %) for foreigners in Oulu Region, in total 512,000 (+3.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.9 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Oulu Region out of total bed nights was 2.9 % (-0.1 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 1.7 %.

43,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 82.9 percent were domestic, and 17.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Oulu Region on average 1.6 nights (+0.05) and foreigners 1.8 nights (-0.04).

Ferry arrivals from different harbors

Accommodation sales 3.9 million euro

Registered accommodation sales in August were 3.9 million euro (+81,500).

Registered January-August sales were 28.5 million euro and they decreased 261,000 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 102 € 10.9 %  100 € 3.2 %
Revpar (Registered) 71 € 25.8 %  62 € 6.5 %
Bed Night (Registered) 56 € 1.3 % 56 € -3.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+0)
1,700 rooms (-200)
3,600 beds (-330)

Room utilization 69.5 % (+8.2)
Unsold rooms 510
Bed utilization 53.7 % (+5.4)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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