Pohjola Route - Oulu Region
Accommodation and Travel Stats

May 2023

Oulu Region: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (April)

77,500

4 %

71,600

4 %

5,900

1 %

Top 3:

Netherlands

1,200

505 %

Germany

1,100

79 %

Sweden

530

24 %

Arrivals (April)

44,000

5 %

41,700

6 %

2,300

13 %

Top 3:

Netherlands

410

649 %

Sweden

280

30 %

Germany

210

11 %

Accommodation Sales (April)

4.6 mill. €

2 %

Average prices:

Night

59.40 €

1.10 €

Room

112.70 €

7.30 €

RevPAR

48.70 €

1.50 €

Capacity (April)

2 %

3,100

3 %

3,400

1 %

Utilization (April)

43 %

9 %

45 %

3 %

77,500 registered bed nights (April)

In April 2023, 77,500 registered bed nights were recorded in Oulu Region (-4.1 %), of which 71,600 nights were spent by domestic visitors and 5,900 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights decreased one percent. In total, registered bed nights decreased four percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Netherlands (1,200 nights).

51,000 nights (+8.4 %) were spend by leisure visitors and 26,500 nights (-21.5 %) by business visitors.

Between January and April, 290,000 registered bed nights (+5.3 %) were recorded for domestic visitors and 39,900 (+27.5 %) for foreigners in Oulu Region, in total 330,000 (+7.6 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.1 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Oulu Region out of total registered bed nights was 5.1 % (-0.0 percentage points), out of domestic bed nights 5.6 % and foreign bed nights 2.3 %.

44,000 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.02) and foreigners 2.6 nights (-0.37).

25,400 air travelers (Oulu)

The airport received a total of 25,400 passengers, which means air passenger arrivals decreased 27 percent.

Of local passengers, 6.2 % arrived from abroad, thus the share of domestic passengers was 93.8 %.

In addition, there were 25,600 passengers departing the airport (-28.5 %), therefore the total number of trips via the airport was 50,900 (-27.5 %).

Arriving passengers (excl. transfers) (Oulu)

Arriving passengers from (Oulu)

Passengers on transfers from (Oulu)

Departing passengers to (Oulu)

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 4.6 million euro (April)

Registered accommodation sales in April were 4.6 million euro (-106,000).

Registered January-April sales were 20.7 million euro and they increased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
	April 2023 Amount	Change	jan-April 2023 Amount	Change
Adr (Registered)	113 €	6.9 %	117 €	8.9 %
Bed Night (Registered)	59 €	1.9 %	63 €	13.9 %
Revpar (Registered)	49 €	-2.9 %	55 €	18.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

44 accommodation establishments (-1)
3,100 rooms (+81)
3,400 beds (-49)

Room utilization 43.2 % (-4.4)
Unsold rooms 1,700
Bed utilization 45.4 % (-1.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu region"

Global Google searches for "oulu region + keyword"

Google searches for "oulu region" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Finavia, Statistics Finland

Visit Oulu

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Pohjola Route - Oulu Region Accommodation and Travel Stats