Oulu Region
Accommodation and Travel Stats
October 2019
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Oulu Region: Tourism in a nutshell
54,500
49,300
5,200
32,500
29,800
2,800
3.4 mill. €
19
1,500
3,200
2.2 °C
68 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
54,500 registered bed nights
In October 2019, 54,500 bed nights were recorded in Oulu Region (-9.0 %), of which 49,300 nights were spent by domestic visitors and 5,200 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 32 percent. In total, bed nights decreased nine percent from last year's October.
26,300 nights (-4.4 %) were spend by leisure visitors and 28,200 nights (-12.8 %) by business visitors.
Between January and October, 525,000 bed nights (+0.4 %) were recorded for domestic visitors and 98,800 (+4.4 %) for foreigners in Oulu Region, in total 624,000 (+1.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
32,500 tourists arrived to accommodation
Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.0) and foreigners 1.9 nights (-0.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.4 million euro
Registered accommodation sales in October were 3.4 million euro (-417,000).
Registered January-October sales were 35.6 million euro and they decreased 1.0 million euro from the previous year.
Average prices
| October 2019 Amount |
Change |
jan-October 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 105 € | 8.3 % | 101 € | 3.9 % |
| Revpar (Registered) | 72 € | 12.1 % | 64 € | 7.3 % |
| Bed Night (Registered) | 63 € | -2.1 % | 57 € | -3.8 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
19 accommodation establishments (-2)
1,500 rooms (-260)
3,200 beds (-490)
Room utilization 68.2 % (+2.3)
Unsold rooms 490
Bed utilization 52.4 % (+2.0)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu region"
Global Google searches for "oulu region + keyword"
Google searches for "oulu region" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available in the dashboard