Oulu Region
Accommodation and Travel Stats

September 2021

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Oulu Region: Tourism in a nutshell

icon: star 57,200
0 %
icon: finland 53,600
3 %
icon: foreign 3,500
28 %
icon: star 36,600
16 %
icon: finland 34,800
15 %
icon: foreign 1,800
33 %
icon: star 3.5 mill. €
9 %
Average prices:
Night
60.90 €
4.80 €
Room
102.90 €
7.30 €
RevPAR
64.00 €
7.10 €
icon: establishment 23
0 %
icon: room 1,800
5 %
icon: bed 3,700
5 %
icon: room 62 %
5 %
icon: bed 45 %
4 %
icon: temperature 8.6 °C
3.0 °C
icon: rainfall 49 mm
52 mm

57,200 registered bed nights

In September 2021, 57,200 registered bed nights were recorded in Oulu Region (+0.3 %), of which 53,600 nights were spent by domestic visitors and 3,500 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights decreased 28 percent. In total, registered bed nights increased less than one percent from last year's September.

31,600 nights (+20.1 %) were spend by leisure visitors and 25,600 nights (-16.6 %) by business visitors.

Between January and September, 454,000 registered bed nights (+18.3 %) were recorded for domestic visitors and 27,600 (-50.7 %) for foreigners in Oulu Region, in total 482,000 (+9.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.6 percent

Total of 1.6 million registered bed nights (+29.2 %) were recorded in the whole country, of which 1.4 million nights (+21.8 %) were spent by domestic visitors and 204,000 nights (+121.3 %) by foreigners.

The market share of Oulu Region out of total registered bed nights was 3.6 % (-1.0 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 1.7 %.

36,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Oulu Region on average 1.5 nights (-0.18) and foreigners 1.9 nights (-1.7).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 3.5 million euro

Registered accommodation sales in September were 3.5 million euro (+283,000).

Registered January-September sales were 24.9 million euro and they increased 2.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 103 € 7.6 % 101 € 2.2 %
Revpar (Registered) 64 € 12.5 % 48 € -10.0 %
Bed Night (Registered) 61 € 8.5 % 52 € 3.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
1,800 rooms (-84)
3,700 beds (-176)

Room utilization 62.2 % (+2.7)
Unsold rooms 670
Bed utilization 45.3 % (+1.8)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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