Oulu Region
Accommodation and Travel Stats

April 2021

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,900
279 %
icon: finland 28,100
282 %
icon: foreign 810
198 %
Top 3:
United States
195
220 %
Sweden
107
128 %
Germany
99
800 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. €
320 %
Average prices:
Night
48.10 €
4.70 €
Room
89.40 €
3.60 €
RevPAR
27.40 €
12.70 €
Capacity icon
Capacity
icon: establishment 20
43 %
icon: room 1,700
83 %
icon: bed 3,500
78 %
utilization icon
Utilization
icon: room 31 %
78 %
icon: bed 24 %
120 %
Weather icon
Weather
icon: temperature 2.0 °C
1.4 °C
icon: rainfall 43 mm
24 mm

Registered bed nights increased 280 percent

In April 2021, 28,900 registered bed nights were recorded in Oulu Region (+279.3 %), of which 28,100 nights were spent by domestic visitors and 810 nights by foreigners. Registered domestic bed nights increased 280 percent and registered foreign bed nights increased 198 percent. In total, registered bed nights increased 280 percent from last year's April.

Most foreign registered bed nights were recorded for travelers from United States (195 nights).

17,600 nights (+345.8 %) were spend by leisure visitors and 11,300 nights (+207.6 %) by business visitors.

Between January and April, 122,000 registered bed nights (-1.4 %) were recorded for domestic visitors and 6,100 (-71.4 %) for foreigners in Oulu Region, in total 128,000 (-11.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.7 percent

Total of 780,000 registered bed nights (+310.4 %) were recorded in the whole country, of which 727,000 nights (+319.5 %) were spent by domestic visitors and 53,100 nights (+216.0 %) by foreigners.

The market share of Oulu Region out of total registered bed nights was 3.7 % (-0.3 percentage points), out of domestic bed nights 3.9 % and foreign bed nights 1.5 %.

17,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 580 percent compared to earlier year. Of all registered arrivals, 97.7 percent were domestic, and 2.3 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Oulu Region on average 1.6 nights (-1.3) and foreigners 2.0 nights (-0.35).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in April were 1.4 million euro (+1.1 million).

Registered January-April sales were 6.4 million euro and they decreased 2.2 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 89 € 4.2 % 91 € -14.0 %
Bed Night (Registered) 48 € 10.8 % 50 € -16.2 %
Revpar (Registered) 27 € 86.0 % 32 € -41.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+6)
1,700 rooms (+760)
3,500 beds (+1,500)

Room utilization 30.7 % (+13)
Unsold rooms 1,200
Bed utilization 24.2 % (+13)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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