Oulu Region
Accommodation and Travel Stats

April 2020

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,600
85 %
icon: finland 7,300
84 %
icon: foreign 270
95 %
Top 3:
United States
61
74 %
Sweden
47
94 %
Switzerland
31
66 %
Visitors icon
Visitors
icon: star 2,600
92 %
icon: finland 2,500
92 %
icon: foreign 117
96 %
Top 3:
United States
48
68 %
Estonia
14
86 %
United Kingdom
12
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 331,000 €
89 %
Average prices:
Night
43.40 €
13.70 €
Room
85.80 €
13.40 €
RevPAR
14.80 €
39.10 €
Capacity icon
Capacity
icon: establishment 14
36 %
icon: room 920
48 %
icon: bed 2,000
47 %
utilization icon
Utilization
icon: room 0.17
68 %
icon: bed 0.11
74 %
Weather icon
Weather
icon: temperature 0.6 °C
3.0 °C
icon: rainfall 19 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

7,600 registered bed nights

In April 2020, 7,600 bed nights were recorded in Oulu Region (-84.9 %), of which 7,300 nights were spent by domestic visitors and 270 nights by foreigners. Domestic bed nights decreased 84 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased 85 percent from last year's April.

Most foreign bed nights were recorded for travelers from United States (61 nights).

4,000 nights (-85.3 %) were spend by leisure visitors and 3,700 nights (-84.4 %) by business visitors.

Between January and April, 124,000 bed nights (-31.8 %) were recorded for domestic visitors and 21,300 (-32.9 %) for foreigners in Oulu Region, in total 145,000 (-32.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.0 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Oulu Region out of total bed nights was 4.0 % (+0.8 percentage points), out of domestic bed nights 4.2 % and foreign bed nights 1.6 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 92 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Oulu Region on average 3.0 nights (+1.5) and foreigners 2.3 nights (+0.36).

Ferry arrivals from different harbors

Accommodation sales 331,000 euro

Registered accommodation sales in April were 331,000 euro (-2.6 million).

Registered January-April sales were 8.6 million euro and they decreased 4.2 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 86 € -13.5 % 106 € 8.0 %
Bed Night (Registered) 43 € -24.1 % 59 € -1.2 %
Revpar (Registered) 15 € -72.6 % 54 € -7.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (-8)
920 rooms (-860)
2,000 beds (-1,700)

Room utilization 17.2 % (-37)
Unsold rooms 760
Bed utilization 11.0 % (-32)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu region + keyword"

Google searches for "oulu region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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