Oulu Region
Accommodation and Travel Stats
April 2020
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Oulu Region: Tourism in a nutshell
7,600
7,300
270
2,600
2,500
117
331,000 €
14
920
2,000
0.17
0.11
0.6 °C
19 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
7,600 registered bed nights
In April 2020, 7,600 bed nights were recorded in Oulu Region (-84.9 %), of which 7,300 nights were spent by domestic visitors and 270 nights by foreigners. Domestic bed nights decreased 84 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased 85 percent from last year's April.
Most foreign bed nights were recorded for travelers from United States (61 nights).
4,000 nights (-85.3 %) were spend by leisure visitors and 3,700 nights (-84.4 %) by business visitors.
Between January and April, 124,000 bed nights (-31.8 %) were recorded for domestic visitors and 21,300 (-32.9 %) for foreigners in Oulu Region, in total 145,000 (-32.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased 92 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Oulu Region on average 3.0 nights (+1.5) and foreigners 2.3 nights (+0.36).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 331,000 euro
Registered accommodation sales in April were 331,000 euro (-2.6 million).
Registered January-April sales were 8.6 million euro and they decreased 4.2 million euro from the previous year.
Average prices
|
April 2020
Amount |
Change |
jan-April 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 86 € | -13.5 % | 106 € | 8.0 % |
| Bed Night (Registered) | 43 € | -24.1 % | 59 € | -1.2 % |
| Revpar (Registered) | 15 € | -72.6 % | 54 € | -7.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
14 accommodation establishments (-8)
920 rooms (-860)
2,000 beds (-1,700)
Room utilization 17.2 % (-37)
Unsold rooms 760
Bed utilization 11.0 % (-32)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu region"
Global Google searches for "oulu region + keyword"
Google searches for "oulu region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard