Oulu Region
Accommodation and Travel Stats
June 2020
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Oulu Region: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
48,200
45,000
3,200
28,000
26,700
1,300
2.1 mill. €
24
1,600
3,500
49 %
39 %
16.5 °C
55 mm
48,200 registered bed nights
In June 2020, 48,200 registered bed nights were recorded in Oulu Region (-28.8 %), of which 45,000 nights were spent by domestic visitors and 3,200 nights by foreigners. Registered domestic bed nights decreased 20 percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 29 percent from last year's June.
35,300 nights (-17.9 %) were spend by leisure visitors and 12,900 nights (-47.8 %) by business visitors.
Between January and June, 184,000 registered bed nights (-35.3 %) were recorded for domestic visitors and 25,200 (-51.2 %) for foreigners in Oulu Region, in total 209,000 (-37.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
28,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 95.3 percent were domestic, and 4.7 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.08) and foreigners 2.5 nights (+0.81).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.1 million euro
Registered accommodation sales in June were 2.1 million euro (-1.5 million).
Registered January-June sales were 11.3 million euro and they decreased 8.5 million euro from the previous year.
Average prices
|
June 2020
Amount |
Change |
jan-June 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 90 € | -8.8 % | 101 € | 2.6 % |
| Revpar (Registered) | 44 € | -24.9 % | 49 € | -15.7 % |
| Bed Night (Registered) | 43 € | -18.0 % | 54 € | -8.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
24 accommodation establishments (-3)
1,600 rooms (-240)
3,500 beds (-500)
Room utilization 49.0 % (-10)
Unsold rooms 840
Bed utilization 38.9 % (-8.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu region"
Global Google searches for "oulu region + keyword"
Google searches for "oulu region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard