Oulu Region
Accommodation and Travel Stats
September 2020
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Oulu Region: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
57,000
52,100
4,900
31,700
30,300
1,400
3.2 mill. €
23
1,800
3,900
60 %
44 %
11.6 °C
102 mm
57,000 registered bed nights
In September 2020, 57,000 registered bed nights were recorded in Oulu Region (-1.1 %), of which 52,100 nights were spent by domestic visitors and 4,900 nights by foreigners. Registered domestic bed nights increased four percent and registered foreign bed nights decreased 35 percent. In total, registered bed nights decreased one percent from last year's September.
26,300 nights (-8.4 %) were spend by leisure visitors and 30,700 nights (+6.2 %) by business visitors.
Between January and September, 384,000 registered bed nights (-19.3 %) were recorded for domestic visitors and 56,000 (-40.2 %) for foreigners in Oulu Region, in total 440,000 (-22.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
31,700 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.15) and foreigners 3.6 nights (+1.8).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.2 million euro
Registered accommodation sales in September were 3.2 million euro (-502,000).
Registered January-September sales were 22.0 million euro and they decreased 10.2 million euro from the previous year.
Average prices
|
September 2020
Amount |
Change |
jan-September 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 96 € | -9.5 % | 99 € | -1.9 % |
| Revpar (Registered) | 57 € | -23.7 % | 54 € | -14.8 % |
| Bed Night (Registered) | 56 € | -12.6 % | 50 € | -11.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
23 accommodation establishments (+0)
1,800 rooms (+230)
3,900 beds (+450)
Room utilization 59.5 % (-11)
Unsold rooms 750
Bed utilization 43.6 % (-6.7)
Registered room utilization for establishments
Global Google searches for "oulu region"
Global Google searches for "oulu region + keyword"
Google searches for "oulu region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard