Oulu Region
Accommodation and Travel Stats

September 2020

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 57,000
1 %
icon: finland 52,100
4 %
icon: foreign 4,900
35 %
Visitors icon
Visitors
icon: star 31,700
12 %
icon: finland 30,300
5 %
icon: foreign 1,400
67 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. €
14 %
Average prices:
Night
56.10 €
8.10 €
Room
95.60 €
10.00 €
RevPAR
56.90 €
17.70 €
Capacity icon
Capacity
icon: establishment 23
0 %
icon: room 1,800
14 %
icon: bed 3,900
13 %
utilization icon
Utilization
icon: room 60 %
16 %
icon: bed 44 %
13 %
Weather icon
Weather
icon: temperature 11.6 °C
1.3 °C
icon: rainfall 102 mm
57 mm

57,000 registered bed nights

In September 2020, 57,000 registered bed nights were recorded in Oulu Region (-1.1 %), of which 52,100 nights were spent by domestic visitors and 4,900 nights by foreigners. Registered domestic bed nights increased four percent and registered foreign bed nights decreased 35 percent. In total, registered bed nights decreased one percent from last year's September.

26,300 nights (-8.4 %) were spend by leisure visitors and 30,700 nights (+6.2 %) by business visitors.

Between January and September, 384,000 registered bed nights (-19.3 %) were recorded for domestic visitors and 56,000 (-40.2 %) for foreigners in Oulu Region, in total 440,000 (-22.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.6 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Oulu Region out of total registered bed nights was 4.6 % (+1.4 percentage points), out of domestic bed nights 4.5 % and foreign bed nights 5.3 %.

31,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.15) and foreigners 3.6 nights (+1.8).

Ferry arrivals from different harbors

Accommodation sales 3.2 million euro

Registered accommodation sales in September were 3.2 million euro (-502,000).

Registered January-September sales were 22.0 million euro and they decreased 10.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 96 € -9.5 % 99 € -1.9 %
Revpar (Registered) 57 € -23.7 % 54 € -14.8 %
Bed Night (Registered) 56 € -12.6 % 50 € -11.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
1,800 rooms (+230)
3,900 beds (+450)

Room utilization 59.5 % (-11)
Unsold rooms 750
Bed utilization 43.6 % (-6.7)

Registered room utilization for establishments

Global Google searches for "oulu region + keyword"

Google searches for "oulu region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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