Oulu Region
Accommodation and Travel Stats

February 2020

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 56,100
2 %
icon: finland 48,600
3 %
icon: foreign 7,600
2 %
Top 3:
Germany
1,000
20 %
Netherlands
770
10 %
United States
720
83 %
Visitors icon
Visitors
icon: star 35,600
5 %
icon: finland 31,300
4 %
icon: foreign 4,300
12 %
Top 3:
Germany
660
22 %
Netherlands
550
23 %
Sweden
500
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.5 mill. €
2 %
Average prices:
Night
63.10 €
0.40 €
Room
110.90 €
10.10 €
RevPAR
80.40 €
13.80 €
Capacity icon
Capacity
icon: establishment 18
10 %
icon: room 1,500
13 %
icon: bed 3,100
13 %
utilization icon
Utilization
icon: room 0.72
10 %
icon: bed 0.59
12 %
Weather icon
Weather
icon: temperature -3.6 °C
3.0 °C
icon: rainfall 50 mm
4 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In February 2020, 56,100 bed nights were recorded in Oulu Region (+2.5 %), of which 48,600 nights were spent by domestic visitors and 7,600 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased two percent. In total, bed nights increased two percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (1,000 nights).

29,400 nights (-1.1 %) were spend by leisure visitors and 26,700 nights (+6.7 %) by business visitors.

Between January and February, 88,500 bed nights (+7.2 %) were recorded for domestic visitors and 18,100 (+1.1 %) for foreigners in Oulu Region, in total 107,000 (+6.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.0 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Oulu Region out of total bed nights was 3.0 % (-0.1 percentage points), out of domestic bed nights 3.9 % and foreign bed nights 1.2 %.

35,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all arrivals, 88.0 percent were domestic, and 12.0 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Oulu Region on average 1.6 nights (+0.11) and foreigners 1.8 nights (+0.16).

Ferry arrivals from different harbors

Accommodation sales 3.5 million euro

Registered accommodation sales in February were 3.5 million euro (+61,400).

Registered January-February sales were 6.5 million euro and they increased 302,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 111 € 10.0 % 106 € 9.9 %
Revpar (Registered) 80 € 20.7 % 72 € 26.3 %
Bed Night (Registered) 63 € -0.7 % 61 € -1.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (-2)
1,500 rooms (-220)
3,100 beds (-470)

Room utilization 72.5 % (+6.4)
Unsold rooms 420
Bed utilization 58.9 % (+6.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu region + keyword"

Google searches for "oulu region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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