Oulu Region
Accommodation and Travel Stats

October 2019

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Oulu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 54,500
9 %
icon: finland 49,300
6 %
icon: foreign 5,200
32 %
Visitors icon
Visitors
icon: star 32,500
8 %
icon: finland 29,800
6 %
icon: foreign 2,800
28 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.4 mill. €
11 %
Average prices:
Night
62.80 €
1.30 €
Room
105.10 €
8.10 €
RevPAR
71.70 €
7.70 €
Capacity icon
Capacity
icon: establishment 19
10 %
icon: room 1,500
15 %
icon: bed 3,200
13 %
Weather icon
Weather
icon: temperature 2.2 °C
2.1 °C
icon: rainfall 68 mm
24 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

54,500 registered bed nights

In October 2019, 54,500 bed nights were recorded in Oulu Region (-9.0 %), of which 49,300 nights were spent by domestic visitors and 5,200 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 32 percent. In total, bed nights decreased nine percent from last year's October.

26,300 nights (-4.4 %) were spend by leisure visitors and 28,200 nights (-12.8 %) by business visitors.

Between January and October, 525,000 bed nights (+0.4 %) were recorded for domestic visitors and 98,800 (+4.4 %) for foreigners in Oulu Region, in total 624,000 (+1.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.3 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Oulu Region out of total bed nights was 3.3 % (-0.6 percentage points), out of domestic bed nights 4.0 % and foreign bed nights 1.2 %.

32,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (+0.0) and foreigners 1.9 nights (-0.1).

Ferry arrivals from different harbors

Accommodation sales 3.4 million euro

Registered accommodation sales in October were 3.4 million euro (-417,000).

Registered January-October sales were 35.6 million euro and they decreased 1.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 105 € 8.3 % 101 € 3.9 %
Revpar (Registered) 72 € 12.1 %  64 € 7.3 %
Bed Night (Registered) 63 € -2.1 % 57 € -3.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-2)
1,500 rooms (-260)
3,200 beds (-490)

Room utilization 68.2 % (+2.3)
Unsold rooms 490
Bed utilization 52.4 % (+2.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu region + keyword"

Google searches for "oulu region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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