Accommodation and Travel Stats
Oulu: Tourism in a nutshell
82,700 registered bed nights (July)
In July 2020, 82,700 bed nights were recorded in Oulu (-0.7 %), of which 64,500 nights were spent by domestic visitors and 18,200 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights decreased six percent. In total, bed nights decreased one percent from last year's July.
Most foreign bed nights were recorded for travelers from Norway (15,800 nights).
70,200 nights (+11.5 %) were spend by leisure visitors and 12,600 nights (-38.4 %) by business visitors.
Between January and July, 216,000 bed nights (-32.7 %) were recorded for domestic visitors and 41,700 (-38.7 %) for foreigners in Oulu, in total 257,000 (-33.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 47,200 bed nights in August 2020.
Registered bed nights
Bed nights by country of arrival
Bed nights target market monitoring
46,800 tourists arrived to accommodation (July)
Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 90.0 percent were domestic, and 10.0 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.07) and foreigners 3.9 nights (+1.7).
2,800 international congress guests in 2019
The number of international congress quests decreased 35 percent from the previous year.
There was a total of 34 congresses organized (-9.0) in 2019.
11,600 air travelers
The airport received a total of 11,600 passengers, which means air passenger arrivals decreased 71 percent.
Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.
In addition, there were 12,100 passengers departing the airport (-70.9 %), therefore the total number of trips via the airport was 23,600 (-70.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.9 million euro
Total accommodation sales in August were 2.9 million euro (-856,000). The share of Airbnb and HomeAway was 10.2 percent. Therefore, registered accommodation sales were 2.6 million euro (-811,000) and non-registered sales 297,000 euro (-46,700).
Total January-August sales were 18.1 million euro and they decreased 9.8 million euro from the previous year.
|Adr (Registered)||99 €||-5.6 %||103 €||0.6 %|
|Adr (Non-Registered)||94 €||15.2 %||88 €||5.2 %|
|Revpar (Non-Registered)||60 €||2.5 %||49 €||-3.5 %|
|Revpar (Registered)||59 €||-24.7 %||59 €||-12.2 %|
|Bed Night (Registered)||55 €||-5.6 %||53 €||-9.1 %|
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 2.6 million in August 2020.
Tax free sales -15.7 % (January)
Tax free sales decreased 16 percent from the previous year.
(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,400 rooms (+18)
2,900 beds (+38)
Room utilization 59.4 % (-15)
Unsold rooms 560
Airbnb and HomeAway
290 accommodation establishments (-20)
240 apartments (-25)
400 rooms (-29)
Apartment utilization 63.9 % (-7.9)
Unsold apartments 86
Registered room utilization for establishments
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in August was 8.46/10 (-0.29).