Oulu
Accommodation and Travel Stats

December 2019

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Oulu: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 47,000
7 %
icon: finland 42,200
5 %
icon: foreign 4,800
26 %
Visitors icon
Visitors (November)
icon: star 30,300
9 %
icon: finland 27,500
8 %
icon: foreign 2,800
18 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 3.3 mill.
9 %
Average prices:
Night
69.40 €
1.20 €
Room
109.80 €
5.20 €
RevPAR
82.20 €
11.30 €
Capacity icon
Capacity (November)
icon: establishment 11
21 %
icon: room 1,300
18 %
icon: bed 2,800
17 %
Tax Free icon
Tax Free (November)
icon: star 42 %
Russia
37 %
China
50 %
Japan
88 %
Weather icon
Weather
icon: temperature -1.3 °C
2.5 °C
icon: rain 42 mm
2 mm

Temperature

Rainfall

47,000 registered bed nights (November)

In November 2019, 47,000 bed nights were recorded in Oulu (-7.5 %), of which 42,200 nights were spent by domestic visitors and 4,800 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased 26 percent. In total, bed nights decreased seven percent from last year's November.

Between January and November, 496,000 bed nights (-2.0 %) were recorded for domestic visitors and 96,600 (+4.4 %) for foreigners in Oulu, in total 593,000 (-1.0 %) nights.

22,700 nights (+1.3 %) were spend by leisure visitors and 24,300 nights (-14.4 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 3.0 percent (November)

Total of 1.6 million bed nights (+4.9 %) were recorded in the whole country, of which 1.1 million nights (+5.5 %) were spent by domestic visitors and 453,000 nights (+3.4 %) by foreigners.

The market share of Oulu out of total bed nights was 3.0 % (-0.4 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 1.1 %.

30,300 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all arrivals, 90.7 percent were domestic, and 9.3 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (+0.05) and foreigners 1.7 nights (-0.17).

4,300 international congress guests in 2018

The number of international congress quests increased 18 percent from the previous year.

There was a total of 43 congresses organized (-2.0) in 2018.

44,600 air travelers (November)

The airport received a total of 44,600 passengers, which means air passenger arrivals decreased seven percent.

Of local passengers, 6.9 % arrived from abroad, thus the share of domestic passengers was 93.1 %.

In addition, there were 45,500 passengers departing the airport (-8.8 %), therefore the total number of trips via the airport was 90,100.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.5 million euro (November)

Total accommodation sales in November were 3.5 million euro (-244,000). The share of Airbnb was 6.5 percent. Therefore, registered accommodation sales were 3.3 million euro (-324,000) and Airbnb sales 213,000 euro (+80,100).

Total January-November sales were 38.0 million euro and they decreased 1.0 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 110 € 5.0 % 103 € 3.5 %
Revpar (Registered) 82 € 15.9 %  70 € 9.3 %
Adr (Airbnb) 79 € 15.3 %  79 € 12.7 % 
Bed Night (Registered) 69 € -1.7 % 60 € -3.5 %
Revpar (Airbnb) 47 € 22.5 %  47 € 14.0 % 

Tax free sales -42.5 % (November)

Tax free sales decreased 42 percent from the previous year.

(Russians -36.7 %, Chinese -49.9 %, Japanese -88.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

11 accommodation establishments (-3)
1,300 rooms (-280)
2,800 beds (-570)

Room utilization 74.8 % (+7.0)
Unsold rooms 330

Airbnb

230 apartments (+38)
45 private rooms (+1)
5.0 shared rooms (+0)

Apartment utilization 59.9 % (+3.5)
Unsold apartments 93

Registered room utilization

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

BusinessOulu
Yrttipellontie 6, 90230 Oulu
08 558 558 10, info@businessoulu.com, businessoulu.com

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