Oulu
Accommodation and Travel Stats
August 2023
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
53,100
42,400
10,700
34,100
28,700
5,400
3.5 mill. €
11
1,400
3,000
67 %
51 %
71,100 bed nights in paid accommodation
Total of 71,100 bed nights (-2.6 %) were recorded in paid accommodation in Oulu in August 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 75 % and non-registered 25 %.
Between January and August, the number of paid bed nights was 530,000 (+7.7 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
53,100 registered bed nights
In August 2023, 53,100 registered bed nights were recorded in Oulu (-3.0 %), of which 42,400 nights were spent by domestic visitors and 10,700 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights increased three percent. In total, registered bed nights decreased three percent from last year's August.
34,300 nights (+3.2 %) were spend by leisure visitors and 18,800 nights (-12.6 %) by business visitors.
Between January and August, 348,000 registered bed nights (+9.2 %) were recorded for domestic visitors and 55,800 (-1.3 %) for foreigners in Oulu, in total 403,000 (+7.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
34,100 tourists arrived to registered accommodation
Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 84.2 percent were domestic, and 15.8 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.05) and foreigners 2.0 nights (-0.1).
19,800 air travelers
The airport received a total of 19,800 passengers, which means air passenger arrivals decreased 27 percent.
Of local passengers, 7.5 % arrived from abroad, thus the share of domestic passengers was 92.5 %.
In addition, there were 20,700 passengers departing the airport (-27.9 %), therefore the total number of trips via the airport was 40,500 (-27.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.9 million euro
Total accommodation sales in August were 3.9 million euro (-227,000). The share of Airbnb and Vrbo was 11.4 percent. Therefore, registered accommodation sales were 3.5 million euro (-201,000) and non-registered sales 452,000 euro (-26,100).
Total January-August sales were 30.4 million euro and they increased 3.9 million euro from the previous year.
Average prices
|
August 2023
Amount |
Change |
jan-August 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 113 € | -2.4 % | 119 € | 2.8 % |
| Adr (Non-Registered) | 95 € | -6.2 % | 97 € | 1.5 % |
| Revpar (Registered) | 76 € | -7.1 % | 78 € | 13.2 % |
| Bed Night (Registered) | 66 € | -2.5 % | 67 € | 6.8 % |
| Revpar (Non-Registered) | 54 € | -22.5 % | 56 € | -1.5 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
11 accommodation establishments (+0)
1,400 rooms (+15)
3,000 beds (+17)
Room utilization 67.3 % (-3.4)
Unsold rooms 470
Bed utilization 51.4 % (-2.3)
Airbnb and Vrbo
410 accommodation establishments (+41)
370 apartments (+46)
550 rooms (+52)
Apartment utilization 57.2 % (-12)
Unsold apartments 157
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Statistics Finland, Tak Research
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
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