Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
120,000 bed nights in paid accommodation (July)
Total of 120,000 bed nights (+19.8 %) were recorded in paid accommodation in Oulu in July 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 82 % and non-registered 17 %.
Between January and July, the number of paid bed nights was 370,000 (+10.3 %). Share of registered was 79 % and non-registered 20 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 19 percent (July)
In July 2021, 98,800 registered bed nights were recorded in Oulu (+19.5 %), of which 91,900 nights were spent by domestic visitors and 6,900 nights by foreigners. Registered domestic bed nights increased 42 percent and registered foreign bed nights decreased 62 percent. In total, registered bed nights increased 19 percent from last year's July.
81,100 nights (+15.7 %) were spend by leisure visitors and 17,700 nights (+40.7 %) by business visitors.
Between January and July, 279,000 registered bed nights (+29.4 %) were recorded for domestic visitors and 14,900 (-64.1 %) for foreigners in Oulu, in total 294,000 (+14.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Registered bed nights comparison between regions
60,700 tourists arrived to registered accommodation (July)
Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 95.4 percent were domestic, and 4.6 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (+0.05) and foreigners 2.5 nights (-1.4).
15,000 air travelers
The airport received a total of 15,000 passengers, which means air passenger arrivals increased 29 percent.
Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.
In addition, there were 16,200 passengers departing the airport (+34.7 %), therefore the total number of trips via the airport was 31,200 (+32.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.5 million euro (July)
Total accommodation sales in July were 5.5 million euro (+1.7 million). The share of Airbnb and Vrbo was 10.1 percent. Therefore, registered accommodation sales were 5.0 million euro (+1.5 million) and non-registered sales 557,000 euro (+113,000).
Total January-July sales were 16.9 million euro and they increased 1.7 million euro from the previous year.
|Adr (Registered)||124 €||23.5 %||103 €||-0.7 %|
|Adr (Non-Registered)||102 €||-0.9 %||89 €||2.9 %|
|Revpar (Registered)||101 €||35.4 %||47 €||-20.5 %|
|Revpar (Non-Registered)||79 €||4.3 %||44 €||-6.2 %|
|Bed Night (Registered)||50 €||21.4 %||51 €||-1.8 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (July)
12 accommodation establishments (+2)
1,500 rooms (+158)
3,100 beds (+330)
Room utilization 81.2 % (+7.1)
Unsold rooms 280
Bed utilization 85.5 % (+8.4)
Airbnb and Vrbo
340 accommodation establishments (+43)
300 apartments (+47)
460 rooms (+47)
Apartment utilization 77.5 % (+3.9)
Unsold apartments 67
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (July)
Average customer satisfaction score on Booking.com given by accommodation customers in July was 8.71/10 (+0.14).