Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered bed nights increased five percent
In October 2020, 51,400 bed nights were recorded in Oulu (+4.9 %), of which 43,300 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 72 percent. In total, bed nights increased five percent from last year's October.
21,500 nights (-8.7 %) were spend by leisure visitors and 29,900 nights (+17.4 %) by business visitors.
Between January and October, 349,000 bed nights (-23.2 %) were recorded for domestic visitors and 60,400 (-34.3 %) for foreigners in Oulu, in total 409,000 (-25.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights target market monitoring
24,100 tourists arrived to accommodation
Arrivals to registered accommodation decreased 19 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Oulu on average 1.9 nights (+0.22) and foreigners 11 nights (+9.6).
2,800 international congress guests in 2019
The number of international congress quests decreased 35 percent from the previous year.
There was a total of 34 congresses organized (-9.0) in 2019.
8,800 air travelers
The airport received a total of 8,800 passengers, which means air passenger arrivals decreased 83 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 9,000 passengers departing the airport (-82.6 %), therefore the total number of trips via the airport was 17,800 (-82.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.0 million euro
Total accommodation sales in October were 3.0 million euro (-380,000). The share of Airbnb and Vrbo was 9.6 percent. Therefore, registered accommodation sales were 2.7 million euro (-443,000) and non-registered sales 289,000 euro (+60,500).
Total January-October sales were 24.0 million euro and they decreased 10.9 million euro from the previous year.
|Adr (Non-Registered)||116 €||43.9 %||91 €||9.1 %|
|Adr (Registered)||97 €||-9.6 %||101 €||-2.0 %|
|Revpar (Non-Registered)||77 €||55.3 %||52 €||1.5 %|
|Revpar (Registered)||59 €||-23.2 %||59 €||-14.5 %|
|Bed Night (Registered)||53 €||-18.0 %||53 €||-11.0 %|
Tax free sales -15.7 % (January)
Tax free sales decreased 16 percent from the previous year.
(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
12 accommodation establishments (+1)
1,500 rooms (+168)
3,100 beds (+340)
Room utilization 61.1 % (-11)
Unsold rooms 580
Bed utilization 49.8 % (-4.5)
Airbnb and Vrbo
250 accommodation establishments (-53)
210 apartments (-52)
360 rooms (-51)
Apartment utilization 66.8 % (+4.9)
Unsold apartments 69
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.67/10 (+0.03).