Oulu
Accommodation and Travel Stats

August 2020

Oulu: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 82,700
1 %
icon: finland 64,500
1 %
icon: foreign 18,200
6 %
Top 3:
Norway
15,800
89 %
Visitors icon
Visitors (July)
icon: star 46,800
4 %
icon: finland 42,100
6 %
icon: foreign 4,700
47 %
Top 3:
Norway
3,200
54 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.6 mill.
24 %
Average prices:
Night
55.10 €
3.20 €
Room
98.70 €
5.80 €
RevPAR
58.60 €
19.30 €
Capacity icon
Capacity
icon: room 1,400
1 %
icon: bed 2,900
1 %
Tax Free icon
Tax Free (January)
icon: star 16 %
Russia
1 %
China
65 %
Japan
27 %
Weather icon
Weather
icon: temperature 15.7 °C
1.3 °C
icon: rainfall 10 mm
55 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

82,700 registered bed nights (July)

In July 2020, 82,700 bed nights were recorded in Oulu (-0.7 %), of which 64,500 nights were spent by domestic visitors and 18,200 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights decreased six percent. In total, bed nights decreased one percent from last year's July.

Most foreign bed nights were recorded for travelers from Norway (15,800 nights).

70,200 nights (+11.5 %) were spend by leisure visitors and 12,600 nights (-38.4 %) by business visitors.

Between January and July, 216,000 bed nights (-32.7 %) were recorded for domestic visitors and 41,700 (-38.7 %) for foreigners in Oulu, in total 257,000 (-33.7 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 47,200 bed nights in August 2020.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 3.2 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Oulu out of total bed nights was 3.2 % (+0.7 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 12.9 %.

46,800 tourists arrived to accommodation (July)

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 90.0 percent were domestic, and 10.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.07) and foreigners 3.9 nights (+1.7).

2,800 international congress guests in 2019

The number of international congress quests decreased 35 percent from the previous year.

There was a total of 34 congresses organized (-9.0) in 2019.

11,600 air travelers

The airport received a total of 11,600 passengers, which means air passenger arrivals decreased 71 percent.

Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.

In addition, there were 12,100 passengers departing the airport (-70.9 %), therefore the total number of trips via the airport was 23,600 (-70.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.9 million euro

Total accommodation sales in August were 2.9 million euro (-856,000). The share of Airbnb and HomeAway was 10.2 percent. Therefore, registered accommodation sales were 2.6 million euro (-811,000) and non-registered sales 297,000 euro (-46,700).

Total January-August sales were 18.1 million euro and they decreased 9.8 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 99 € -5.6 % 103 € 0.6 %
Adr (Non-Registered) 94 € 15.2 %  88 € 5.2 %
Revpar (Non-Registered) 60 € 2.5 % 49 € -3.5 %
Revpar (Registered) 59 € -24.7 %  59 € -12.2 % 
Bed Night (Registered) 55 € -5.6 % 53 € -9.1 %

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 2.6 million in August 2020.

Tax free sales -15.7 % (January)

Tax free sales decreased 16 percent from the previous year.

(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,400 rooms (+18)
2,900 beds (+38)

Room utilization 59.4 % (-15)
Unsold rooms 560

Airbnb and HomeAway

290 accommodation establishments (-20)
240 apartments (-25)
400 rooms (-29)

Apartment utilization 63.9 % (-7.9)
Unsold apartments 86

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.46/10 (-0.29).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10, info@businessoulu.com, businessoulu.com

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