Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 11 percent (November)
In November 2021, 43,200 registered bed nights were recorded in Oulu (+11.3 %), of which 39,900 nights were spent by domestic visitors and 3,300 nights by foreigners. Registered domestic bed nights increased 18 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights increased 11 percent from last year's November.
Most foreign registered bed nights were recorded for travelers from Germany (630 nights).
21,100 nights (+50.0 %) were spend by leisure visitors and 22,100 nights (-10.7 %) by business visitors.
Between January and November, 464,000 registered bed nights (+21.3 %) were recorded for domestic visitors and 31,100 (-52.3 %) for foreigners in Oulu, in total 495,000 (+10.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Registered bed nights comparison between regions
26,500 tourists arrived to registered accommodation (November)
Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 94.5 percent were domestic, and 5.5 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (-0.44) and foreigners 2.3 nights (-6.2).
21,000 air travelers
The airport received a total of 21,000 passengers, which means air passenger arrivals increased 270 percent.
Of local passengers, 5.3 % arrived from abroad, thus the share of domestic passengers was 94.7 %.
In addition, there were 20,100 passengers departing the airport (+288.2 %), therefore the total number of trips via the airport was 41,100 (+279.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
|Adr (Non-Registered)||93 €||-12.2 %||89 €||-4.7 %|
|Revpar (Non-Registered)||51 €||-5.3 %||47 €||-12.2 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
320 accommodation establishments (+32)
280 apartments (+29)
430 rooms (+41)
Apartment utilization 54.3 % (+3.9)
Unsold apartments 126
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (November)
Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.45/10 (-0.17).