Oulu
Accommodation and Travel Stats
March 2024
Oulu: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
63,100
47,300
41,100
6,200
15,900
39,500
32,000
28,800
3,200
7,600
4.1 mill. €
3.7 mill. €
386,000 €
12
1,400
3,000
410
570
71 %
52 %
56 %
1.5
1.4
2.0
63,100 bed nights in paid accommodation (February)
Total of 63,100 bed nights (+7.7 %) were recorded in paid accommodation in Oulu in February 2024. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 75 % and non-registered 25 %.
Between January and February, the number of paid bed nights was 118,000 (+9.5 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased five percent (February)
In February 2024, 47,300 registered bed nights were recorded in Oulu (+4.6 %), of which 41,100 nights were spent by domestic visitors and 6,200 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 33 percent. In total, registered bed nights increased five percent from last year's February.
Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).
23,400 nights (-6.4 %) were spend by leisure visitors and 23,900 nights (+18.1 %) by business visitors.
Between January and February, 77,100 registered bed nights (+5.1 %) were recorded for domestic visitors and 12,400 (+31.3 %) for foreigners in Oulu, in total 89,400 (+8.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
Forecast of bed nights in paid accommodation
In April 2024, the number of bed nights in paid accommodation is expected to increase by 24.9 % compared to the previous year in Oulu.
The number of bed nights is expected to increase by 9.2 % in the next six months compared to the previous year.
The forecast is based on a time series model (SARIMA), which is supplemented with exogenous (external) explanatory variables.
Forecast of paid bed nights
Length of stay was 1.5 nights in registered accommodation (February)
Length of stay in registered accommodation decreased less than one percent compared to earlier year. In Oulu, length of stay in February was on average 1.5 nights and in Finland 2.0 nights (-1.9 %).
During February, domestic visitors stayed in registered accommodation in Oulu on average 1.4 nights (-1.5 %) and foreigners 2.0 nights (+10.3 %).
32,000 tourists arrived to registered accommodation (February)
Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 90.1 percent were domestic, and 9.9 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Oulu on average 1.4 nights (-0.03) and foreigners 2.0 nights (+0.21).
24,300 air travelers
The airport received a total of 24,300 passengers, which means air passenger arrivals decreased 15 percent.
Of local passengers, 8.9 % arrived from abroad, thus the share of domestic passengers was 91.1 %.
In addition, there were 23,400 passengers departing the airport (-19.7 %), therefore the total number of trips via the airport was 47,700 (-17.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 4.1 million euro (February)
Total accommodation sales in February were 4.1 million euro (+350,000). The share of Airbnb and Vrbo was 9.4 percent. Therefore, registered accommodation sales were 3.7 million euro (+317,000) and non-registered sales 386,000 euro (+32,800).
Total January-February sales were 7.4 million euro and they increased 691,000 euro from the previous year.
Average prices
|
February 2024
Amount |
Change |
jan-February 2024
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 125 € | -0.3 % | 121 € | 0.3 % |
| Adr (Non-Registered) | 91 € | -9.3 % | 89 € | -9.7 % |
| Revpar (Registered) | 88 € | 3.1 % | 78 € | 4.6 % |
| Bed Night (Registered) | 78 € | 4.6 % | 75 € | 2.6 % |
| Revpar (Non-Registered) | 51 € | -9.4 % | 45 € | -12.2 % |
Total accommodation sales
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation (February)
12 accommodation establishments (+0)
1,400 rooms (+23)
3,000 beds (+34)
Room utilization 70.6 % (+2.3)
Unsold rooms 420
Bed utilization 51.8 % (+0.2)
Airbnb and Vrbo (February)
410 accommodation establishments (+71)
370 apartments (+65)
570 rooms (+99)
Apartment utilization 55.8 % (-0.08)
Unsold apartments 162
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The number of Sustainable Travel Finland -companies in Oulu is 7*
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team
* Sustainable Travel Finland
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
More information available at the dashboard