Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered bed nights increased 320 percent (April)
In April 2021, 26,300 bed nights were recorded in Oulu (+322.9 %), of which 25,600 nights were spent by domestic visitors and 730 nights by foreigners. Domestic bed nights increased 330 percent and foreign bed nights increased 240 percent. In total, bed nights increased 320 percent from last year's April.
Most foreign bed nights were recorded for travelers from United States (137 nights).
15,900 nights (+350.6 %) were spend by leisure visitors and 10,400 nights (+286.9 %) by business visitors.
Between January and April, 110,000 bed nights (-1.7 %) were recorded for domestic visitors and 5,500 (-72.5 %) for foreigners in Oulu, in total 115,000 (-12.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights target market monitoring
Bed nights comparison between regions
16,100 tourists arrived to accommodation (April)
Arrivals to registered accommodation increased 700 percent compared to earlier year. Of all arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (-1.5) and foreigners 2.1 nights (-0.72).
6,500 air travelers
The airport received a total of 6,500 passengers, which means air passenger arrivals increased 250 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 6,600 passengers departing the airport (+223.2 %), therefore the total number of trips via the airport was 13,200 (+235.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.1 million euro
Registered accommodation sales in May were 2.1 million euro (+1.6 million).
Registered January-May sales were 8.0 million euro and they decreased 553,000 euro from the previous year.
|Adr (Registered)||103 €||17.7 %||95 €||-11.3 %|
|Bed Night (Registered)||53 €||17.7 %||51 €||-13.9 %|
|Revpar (Registered)||33 €||9.8 %||34 €||-41.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,900 rooms (+1,400)
4,100 beds (+3,100)
Room utilization 32.1 % (-2.3)
Unsold rooms 1,300
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in May was 8.55/10 (-0.22).