Accommodation and Travel Stats
Oulu: Tourism in a nutshell
27,600 registered bed nights (January)
In January 2021, 27,600 bed nights were recorded in Oulu (-40.6 %), of which 25,300 nights were spent by domestic visitors and 2,300 nights by foreigners. Domestic bed nights decreased 31 percent and foreign bed nights decreased 77 percent. In total, bed nights decreased 41 percent from last year's January.
Most foreign bed nights were recorded for travelers from Poland (920 nights).
13,800 nights (-37.7 %) were spend by leisure visitors and 13,800 nights (-43.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights target market monitoring
Bed nights comparison between regions
14,900 tourists arrived to accommodation (January)
Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Oulu on average 1.8 nights (+0.22) and foreigners 3.4 nights (+1.6).
6,100 air travelers
The airport received a total of 6,100 passengers, which means air passenger arrivals decreased 84 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 6,200 passengers departing the airport (-84.1 %), therefore the total number of trips via the airport was 12,300 (-84.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.8 million euro
Registered accommodation sales in February were 1.8 million euro (-1.5 million).
Registered January-February sales were 3.2 million euro and they decreased 2.9 million euro from the previous year.
|Adr (Registered)||99 €||-12.9 %||94 €||-12.7 %|
|Bed Night (Registered)||56 €||-12.9 %||54 €||-13.7 %|
|Revpar (Registered)||42 €||-51.9 %||37 €||-53.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,500 rooms (+180)
3,100 beds (+370)
Room utilization 42.6 % (-35)
Unsold rooms 860
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in January was 8.53/10 (-0.17).