Oulu
Accommodation and Travel Stats

October 2022

Oulu: Tourism in a nutshell

icon: star 43,700
18 %
icon: finland 40,100
19 %
icon: foreign 3,600
6 %
Top 3:
Germany
720
53 %
Sweden
690
28 %
Estonia
310
13 %
icon: star 25,700
23 %
icon: finland 24,200
24 %
icon: foreign 1,500
7 %
Top 3:
Sweden
320
16 %
Germany
310
0 %
Estonia
69
18 %
icon: star 2.9 mill. €
10 %
Average prices:
Night
65.30 €
5.30 €
Room
120.00 €
12.90 €
RevPAR
70.30 €
2.20 €
icon: establishment 11
8 %
icon: room 1,300
12 %
icon: bed 2,700
12 %
icon: room 59 %
8 %
icon: bed 48 %
7 %
icon: temperature 5.5 °C
0.1 °C
icon: rainfall 2 mm
86 mm
icon: Instagram followers 93
0 %
icon: Facebook followers 21
-1 %
icon: Twitter followers 6.0

43,700 registered bed nights

In October 2022, 43,700 registered bed nights were recorded in Oulu (-17.8 %), of which 40,100 nights were spent by domestic visitors and 3,600 nights by foreigners. Registered domestic bed nights decreased 19 percent and registered foreign bed nights increased six percent. In total, registered bed nights decreased 18 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (720 nights).

23,900 nights (-18.7 %) were spend by leisure visitors and 19,700 nights (-16.7 %) by business visitors.

Between January and October, 404,000 registered bed nights (-4.9 %) were recorded for domestic visitors and 65,500 (+134.9 %) for foreigners in Oulu, in total 469,000 (+3.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Bed nights target market monitoring

Market share 2.6 percent

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Oulu out of total registered bed nights was 2.6 % (-0.6 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 1.2 %.

Comparison of registered bed nights between regions

25,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Oulu on average 1.7 nights (+0.09) and foreigners 2.4 nights (+0.29).

35,200 air travelers

The airport received a total of 35,200 passengers, which means air passenger arrivals increased 55 percent.

Of local passengers, 10.6 % arrived from abroad, thus the share of domestic passengers was 89.4 %.

In addition, there were 36,600 passengers departing the airport (+53.2 %), therefore the total number of trips via the airport was 71,700 (+54.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro

Total accommodation sales in October were 3.3 million euro (-197,000). The share of Airbnb and Vrbo was 13.2 percent. Therefore, registered accommodation sales were 2.9 million euro (-334,000) and non-registered sales 434,000 euro (+137,000).

Total January-October sales were 34.3 million euro and they increased 7.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Registered) 120 € 12.1 % 116 € 11.7 %
Adr (Non-Registered) 101 € 10.8 % 98 € 9.6 %
Revpar (Registered) 70 € 3.2 % 71 € 33.9 %
Bed Night (Registered) 65 € 8.9 % 65 € 18.9 %
Revpar (Non-Registered) 65 € 26.9 % 60 € 30.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
1,300 rooms (-183)
2,700 beds (-360)

Room utilization 58.6 % (-5.0)
Unsold rooms 540
Bed utilization 47.8 % (-3.8)

Airbnb and Vrbo

330 accommodation establishments (+36)
280 apartments (+27)
450 rooms (+35)

Apartment utilization 64.1 % (+8.2)
Unsold apartments 100

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.55/10 (-0.06).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10 , info@businessoulu.com , businessoulu.com

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