Oulu
Accommodation and Travel Stats

June 2020

Oulu: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 10,500
79 %
icon: finland 9,900
76 %
icon: foreign 540
93 %
Top 3:
Denmark
163
10 %
United States
92
74 %
Sweden
91
92 %
Visitors icon
Visitors (May)
icon: star 3,900
87 %
icon: finland 3,700
86 %
icon: foreign 154
96 %
Top 3:
United States
66
66 %
Estonia
24
74 %
Sweden
18
98 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 467,000
85 %
Average prices:
Night
44.50 €
19.90 €
Room
87.30 €
15.90 €
RevPAR
29.70 €
34.90 €
Capacity icon
Capacity (May)
icon: establishment 5.0
64 %
icon: room 470
70 %
icon: bed 1,000
68 %
Tax Free icon
Tax Free (January)
icon: star 16 %
Russia
1 %
China
65 %
Japan
27 %
Weather icon
Weather (May)
icon: temperature 16.5 °C
1.9 °C
icon: rainfall 29 mm
45 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

10,500 registered bed nights (May)

In May 2020, 10,500 bed nights were recorded in Oulu (-78.9 %), of which 9,900 nights were spent by domestic visitors and 540 nights by foreigners. Domestic bed nights decreased 76 percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 79 percent from last year's May.

Most foreign bed nights were recorded for travelers from Denmark (163 nights).

4,800 nights (-79.1 %) were spend by leisure visitors and 5,600 nights (-78.7 %) by business visitors.

Between January and May, 122,000 bed nights (-42.1 %) were recorded for domestic visitors and 20,600 (-46.1 %) for foreigners in Oulu, in total 142,000 (-42.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 3.4 percent (May)

Total of 305,000 bed nights (-80.7 %) were recorded in the whole country, of which 285,000 nights (-74.4 %) were spent by domestic visitors and 20,000 nights (-95.7 %) by foreigners.

The market share of Oulu out of total bed nights was 3.4 % (+0.3 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 2.7 %.

3,900 tourists arrived to accommodation (May)

Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Oulu on average 2.7 nights (+1.1) and foreigners 3.5 nights (+1.5).

2,800 international congress guests in 2019

The number of international congress quests decreased 35 percent from the previous year.

There was a total of 34 congresses organized (-9.0) in 2019.

1,900 air travelers (May)

The airport received a total of 1,900 passengers, which means air passenger arrivals decreased 97 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,100 passengers departing the airport (-96.2 %), therefore the total number of trips via the airport was 3,900 (-96.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Non-Registered) 92 € 19.6 %  81 € 3.5 %
Adr (Registered) 87 € -15.4 %  107 € 6.7 %
Revpar (Non-Registered) 48 € 13.0 %  46 € 6.2 %
Bed Night (Registered) 45 € -30.9 %  60 € -4.2 %
Revpar (Registered) 30 € -54.1 %  57 € -9.7 %

Tax free sales -15.7 % (January)

Tax free sales decreased 16 percent from the previous year.

(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

5.0 accommodation establishments (-9)
470 rooms (-1,100)
1,000 beds (-2,200)

Room utilization 34.0 % (-29)
(for establishments in use)
Unsold rooms 310

Airbnb and HomeAway

280 accommodation establishments (-20)
240 apartments (-21)
390 rooms (-28)

Apartment utilization 51.9 % (-3.0)
(for apartments in use)
Unsold apartments 115

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.66/10 (+0.2).

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

BusinessOulu
Yrttipellontie 6, 90230 Oulu
08 558 558 10, info@businessoulu.com, businessoulu.com

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