Oulu
Accommodation and Travel Stats

October 2020

Oulu: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 51,400
5 %
icon: finland 43,300
2 %
icon: foreign 8,100
72 %
Visitors icon
Visitors
icon: star 24,100
19 %
icon: finland 23,400
14 %
icon: foreign 710
72 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.7 mill. €
14 %
Average prices:
Night
53.10 €
11.60 €
Room
97.10 €
10.20 €
RevPAR
59.30 €
18.00 €
Capacity icon
Capacity
icon: establishment 12
9 %
icon: room 1,500
13 %
icon: bed 3,100
12 %
Weather icon
Weather
icon: temperature 6.2 °C
4.0 °C
icon: rainfall 112 mm
44 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In October 2020, 51,400 bed nights were recorded in Oulu (+4.9 %), of which 43,300 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 72 percent. In total, bed nights increased five percent from last year's October.

21,500 nights (-8.7 %) were spend by leisure visitors and 29,900 nights (+17.4 %) by business visitors.

Between January and October, 349,000 bed nights (-23.2 %) were recorded for domestic visitors and 60,400 (-34.3 %) for foreigners in Oulu, in total 409,000 (-25.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 4.5 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Oulu out of total bed nights was 4.5 % (+1.6 percentage points), out of domestic bed nights 4.1 % and foreign bed nights 10.2 %.

24,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 19 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Oulu on average 1.9 nights (+0.22) and foreigners 11 nights (+9.6).

2,800 international congress guests in 2019

The number of international congress quests decreased 35 percent from the previous year.

There was a total of 34 congresses organized (-9.0) in 2019.

8,800 air travelers

The airport received a total of 8,800 passengers, which means air passenger arrivals decreased 83 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 9,000 passengers departing the airport (-82.6 %), therefore the total number of trips via the airport was 17,800 (-82.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.0 million euro

Total accommodation sales in October were 3.0 million euro (-380,000). The share of Airbnb and Vrbo was 9.6 percent. Therefore, registered accommodation sales were 2.7 million euro (-443,000) and non-registered sales 289,000 euro (+60,500).

Total January-October sales were 24.0 million euro and they decreased 10.9 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 116 € 43.9 %  91 € 9.1 %
Adr (Registered) 97 € -9.6 % 101 € -2.0 %
Revpar (Non-Registered) 77 € 55.3 %  52 € 1.5 %
Revpar (Registered) 59 € -23.2 %  59 € -14.5 % 
Bed Night (Registered) 53 € -18.0 %  53 € -11.0 % 

Tax free sales -15.7 % (January)

Tax free sales decreased 16 percent from the previous year.

(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
1,500 rooms (+168)
3,100 beds (+340)

Room utilization 61.1 % (-11)
Unsold rooms 580
Bed utilization 49.8 % (-4.5)

Airbnb and Vrbo

250 accommodation establishments (-53)
210 apartments (-52)
360 rooms (-51)

Apartment utilization 66.8 % (+4.9)
Unsold apartments 69

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.67/10 (+0.03).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10, info@businessoulu.com, businessoulu.com

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