Oulu
Accommodation and Travel Stats

March 2020

Oulu: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 51,500
0 %
icon: finland 44,300
1 %
icon: foreign 7,200
5 %
Top 3:
Germany
990
20 %
Netherlands
760
10 %
Sweden
690
4 %
Visitors icon
Visitors (February)
icon: star 32,200
8 %
icon: finland 28,200
7 %
icon: foreign 4,000
14 %
Top 3:
Germany
650
21 %
Netherlands
540
24 %
Sweden
500
8 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 3.3 mill.
0 %
Average prices:
Night
64.70 €
0.50 €
Room
113.10 €
10.40 €
RevPAR
87.20 €
14.60 €
Capacity icon
Capacity (February)
icon: establishment 11
15 %
icon: room 1,300
14 %
icon: bed 2,700
14 %
Tax Free icon
Tax Free (January)
icon: star 16 %
Russia
1 %
China
65 %
Japan
27 %
Weather icon
Weather
icon: temperature -1.8 °C
1.9 °C
icon: rain 31 mm
18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

51,500 registered bed nights (February)

In February 2020, 51,500 bed nights were recorded in Oulu (+0.3 %), of which 44,300 nights were spent by domestic visitors and 7,200 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights decreased five percent. In total, bed nights increased less than one percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (990 nights).

26,300 nights (-5.2 %) were spend by leisure visitors and 25,200 nights (+6.9 %) by business visitors.

Between January and February, 80,900 bed nights (+5.2 %) were recorded for domestic visitors and 17,100 (-1.5 %) for foreigners in Oulu, in total 98,000 (+4.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 2.8 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Oulu out of total bed nights was 2.8 % (-0.2 percentage points), out of domestic bed nights 3.6 % and foreign bed nights 1.2 %.

32,200 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 87.6 percent were domestic, and 12.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (+0.13) and foreigners 1.8 nights (+0.17).

2,800 international congress guests in 2019

The number of international congress quests decreased 35 percent from the previous year.

There was a total of 34 congresses organized (-9.0) in 2019.

20,500 air travelers

The airport received a total of 20,500 passengers, which means air passenger arrivals decreased 56 percent.

Of local passengers, 12.3 % arrived from abroad, thus the share of domestic passengers was 87.7 %.

In addition, there were 17,200 passengers departing the airport (-63.1 %), therefore the total number of trips via the airport was 37,700.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.7 million euro (February)

Total accommodation sales in February were 3.7 million euro (+96,900). The share of Airbnb and HomeAway was 9.8 percent. Therefore, registered accommodation sales were 3.3 million euro (-15,300) and Airbnb and HomeAway sales 328,000 euro (+112,000).

Total January-February sales were 6.8 million euro and they increased 402,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 113 € 10.1 %  108 € 10.7 % 
Revpar (Registered) 87 € 20.0 %  78 € 26.6 % 
Adr (Airbnb & Homeaway) 85 € -19.4 %  89 € -11.8 % 
Bed Night (Registered) 65 € -0.8 % 63 € -1.1 %
Revpar (Airbnb & Homeaway) 57 € -1.0 % 55 € 5.6 %

Tax free sales -15.7 % (January)

Tax free sales decreased 16 percent from the previous year.

(Russians -1.1 %, Chinese -64.9 %, Japanese -26.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

11 accommodation establishments (-2)
1,300 rooms (-210)
2,700 beds (-450)

Room utilization 77.1 % (+6.4)
Unsold rooms 300

Airbnb and HomeAway

260 apartments (+56)
48 private rooms (+4)
5.0 shared rooms (-2)

Apartment utilization 66.6 % (+12)
Unsold apartments 88

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

BusinessOulu
Yrttipellontie 6, 90230 Oulu
08 558 558 10, info@businessoulu.com, businessoulu.com

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