Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
58,800 bed nights in paid accommodation (May)
Total of 58,800 bed nights (+47.0 %) were recorded in paid accommodation in Oulu in May 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 76 % and non-registered 24 %.
Between January and May, the number of paid bed nights was 257,000 (+36.3 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 44 percent (May)
In May 2022, 44,600 registered bed nights were recorded in Oulu (+44.3 %), of which 39,700 nights were spent by domestic visitors and 4,900 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights increased 370 percent. In total, registered bed nights increased 44 percent from last year's May.
23,600 nights (+55.4 %) were spend by leisure visitors and 21,100 nights (+33.5 %) by business visitors.
Between January and May, 176,000 registered bed nights (+26.2 %) were recorded for domestic visitors and 18,400 (+180.3 %) for foreigners in Oulu, in total 195,000 (+33.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
27,100 tourists arrived to registered accommodation (May)
Arrivals to registered accommodation increased 52 percent compared to earlier year. Of all registered arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (-0.13) and foreigners 2.2 nights (+0.09).
34,500 air travelers (May)
The airport received a total of 34,500 passengers, which means air passenger arrivals increased 430 percent.
Of local passengers, 4.7 % arrived from abroad, thus the share of domestic passengers was 95.3 %.
In addition, there were 35,700 passengers departing the airport (+438.0 %), therefore the total number of trips via the airport was 70,300 (+433.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.7 million euro (May)
Total accommodation sales in May were 3.7 million euro (+1.7 million). The share of Airbnb and Vrbo was 9.1 percent. Therefore, registered accommodation sales were 3.4 million euro (+1.6 million) and non-registered sales 338,000 euro (+127,000).
Total January-May sales were 13.9 million euro and they increased 5.3 million euro from the previous year.
|Adr (Registered)||122 €||24.7 %||113 €||19.8 %|
|Adr (Non-Registered)||91 €||5.5 %||89 €||7.6 %|
|Revpar (Registered)||77 €||101.5 %||61 €||75.4 %|
|Bed Night (Registered)||76 €||30.8 %||64 €||22.0 %|
|Revpar (Non-Registered)||53 €||52.8 %||48 €||40.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (May)
11 accommodation establishments (-1)
1,400 rooms (-67)
2,900 beds (-124)
Room utilization 63.2 % (+24)
Unsold rooms 520
Bed utilization 44.5 % (+16)
Airbnb and Vrbo
320 accommodation establishments (-6)
280 apartments (-5)
420 rooms (-22)
Apartment utilization 58.4 % (+18)
Unsold apartments 114
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.55/10 (-0.06).