Oulu
Accommodation and Travel Stats
December 2018
Oulu: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
68,200
55,900
41,900
14,000
12,300
41,200
35,400
28,100
7,300
5,900
3.1 mill. €
2.8 mill. €
238,000 €
13
1,500
3,300
300
420
61 %
53 %
60 %
1.6
1.5
1.9
68,200 bed nights in paid accommodation
Total of 68,200 bed nights (+12.6 %) were recorded in paid accommodation in Oulu in December 2018. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 82 % and non-registered 18 %.
Between January and December, the number of paid bed nights was 784,000 (+11.0 %). Share of registered was 83 % and non-registered 17 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased six percent
In December 2018, 55,900 registered bed nights were recorded in Oulu (+6.1 %), of which 41,900 nights were spent by domestic visitors and 14,000 nights by foreigners. Registered domestic bed nights increased two percent and registered foreign bed nights increased 22 percent. In total, registered bed nights increased six percent from last year's December.
36,800 nights (+4.5 %) were spend by leisure visitors and 19,100 nights (+9.3 %) by business visitors.
Between January and December, 548,000 registered bed nights (+2.8 %) were recorded for domestic visitors and 107,000 (+3.9 %) for foreigners in Oulu, in total 655,000 (+3.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
Forecast of paid bed nights
Length of stay increased four percent in registered accommodation
Length of stay in registered accommodation increased four percent compared to earlier year. In Oulu, length of stay in December was on average 1.6 nights and in Finland 2.0 nights (+1.4 %).
During December, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-4.5 %) and foreigners 1.9 nights (+5.4 %).
35,400 tourists arrived to registered accommodation
Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 79.5 percent were domestic, and 20.5 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (+0.05) and foreigners 1.9 nights (+0.04).
4,300 international congress guests in 2018
The number of international congress quests increased 18 percent from the previous year.
There was a total of 43 congresses organized (-2.0) in 2018.
42,600 air travelers
The airport received a total of 42,600 passengers, which means air passenger arrivals increased six percent.
Of local passengers, 7.3 % arrived from abroad, thus the share of domestic passengers was 92.7 %.
In addition, there were 41,900 passengers departing the airport (+5.9 %), therefore the total number of trips via the airport was 84,500 (+5.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.1 million euro
Total accommodation sales in December were 3.1 million euro (+103,000). The share of Airbnb and Vrbo was 7.8 percent. Therefore, registered accommodation sales were 2.8 million euro (+1,600) and non-registered sales 238,000 euro (+101,000).
Total January-December sales were 42.5 million euro and they increased 2.6 million euro from the previous year.
Average prices
|
December 2018
Amount |
Change |
jan-December 2018
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 91 € | -5.2 % | 99 € | 0.8 % |
| Adr (Non-Registered) | 79 € | 5.6 % | 75 € | 2.1 % |
| Revpar (Registered) | 56 € | 0.3 % | 64 € | 5.5 % |
| Bed Night (Registered) | 50 € | -5.7 % | 61 € | 0.7 % |
| Revpar (Non-Registered) | 48 € | 17.8 % | 45 € | 14.0 % |
Total accommodation sales
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
13 accommodation establishments (-1)
1,500 rooms (-73)
3,300 beds (-26)
Room utilization 61.3 % (+3.4)
Unsold rooms 600
Bed utilization 53.3 % (+1.2)
Airbnb and Vrbo
300 accommodation establishments (+92)
240 apartments (+91)
420 rooms (+127)
Apartment utilization 60.3 % (+6.2)
Unsold apartments 97
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The number of Sustainable Travel Finland -companies in Oulu is 7*
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* Sustainable Travel Finland
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
More information available at the dashboard