Oulu
Accommodation and Travel Stats
March 2019
Oulu: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
68,100
58,000
49,800
8,200
10,100
43,700
38,900
34,700
4,200
4,800
3.7 mill. €
3.6 mill. €
173,000 €
13
1,500
3,200
260
360
68 %
56 %
60 %
1.5
1.4
2.0
68,100 bed nights in paid accommodation
Total of 68,100 bed nights (+5.8 %) were recorded in paid accommodation in Oulu in March 2019. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 85 % and non-registered 15 %.
Between January and March, the number of paid bed nights was 181,000 (+4.4 %). Share of registered was 84 % and non-registered 16 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased four percent
In March 2019, 58,000 registered bed nights were recorded in Oulu (+4.1 %), of which 49,800 nights were spent by domestic visitors and 8,200 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights increased 48 percent. In total, registered bed nights increased four percent from last year's March.
28,200 nights (-7.1 %) were spend by leisure visitors and 29,800 nights (+17.7 %) by business visitors.
Between January and March, 127,000 registered bed nights (-1.1 %) were recorded for domestic visitors and 25,500 (+35.4 %) for foreigners in Oulu, in total 152,000 (+3.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
Forecast of paid bed nights
Length of stay increased four percent in registered accommodation
Length of stay in registered accommodation increased four percent compared to earlier year. In Oulu, length of stay in March was on average 1.5 nights and in Finland 2.0 nights (-2.4 %).
During March, domestic visitors stayed in registered accommodation in Oulu on average 1.4 nights (+1.3 %) and foreigners 2.0 nights (+3.4 %).
38,900 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Oulu on average 1.4 nights (+0.03) and foreigners 2.0 nights (+0.3).
2,800 international congress guests in 2019
The number of international congress quests decreased 35 percent from the previous year.
There was a total of 34 congresses organized (-9.0) in 2019.
46,800 air travelers
The airport received a total of 46,800 passengers, which means air passenger arrivals increased three percent.
Of local passengers, 8.1 % arrived from abroad, thus the share of domestic passengers was 91.9 %.
In addition, there were 46,700 passengers departing the airport (+4.6 %), therefore the total number of trips via the airport was 93,500 (+3.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.7 million euro
Total accommodation sales in March were 3.7 million euro (+409,000). The share of Airbnb and Vrbo was 4.6 percent. Therefore, registered accommodation sales were 3.6 million euro (+379,000) and non-registered sales 173,000 euro (+29,300).
Total January-March sales were 10.0 million euro and they increased 695,000 euro from the previous year.
Average prices
|
March 2019
Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 101 € | 3.1 % | 99 € | 0.5 % |
| Adr (Non-Registered) | 70 € | -1.2 % | 76 € | 4.8 % |
| Revpar (Registered) | 69 € | 9.8 % | 64 € | 6.3 % |
| Bed Night (Registered) | 61 € | 7.5 % | 63 € | 3.3 % |
| Revpar (Non-Registered) | 42 € | 13.5 % | 41 € | 4.1 % |
Total accommodation sales
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
13 accommodation establishments (-1)
1,500 rooms (-40)
3,200 beds (-24)
Room utilization 68.5 % (+4.2)
Unsold rooms 480
Bed utilization 56.3 % (+0.7)
Airbnb and Vrbo
260 accommodation establishments (+19)
210 apartments (+31)
360 rooms (+20)
Apartment utilization 60.4 % (+7.8)
Unsold apartments 85
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The number of Sustainable Travel Finland -companies in Oulu is 7*
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* Sustainable Travel Finland
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
More information available at the dashboard