Oulu
Accommodation and Travel Stats
February 2020
Oulu: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
65,000
51,500
44,300
7,200
13,500
38,600
32,200
28,200
4,000
6,400
3.6 mill. €
3.3 mill. €
253,000 €
11
1,300
2,700
310
430
77 %
62 %
62 %
1.6
1.6
1.8
65,000 bed nights in paid accommodation
Total of 65,000 bed nights (+7.9 %) were recorded in paid accommodation in Oulu in February 2020. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 79 % and non-registered 21 %.
Between January and February, the number of paid bed nights was 123,000 (+9.1 %). Share of registered was 80 % and non-registered 20 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
51,500 registered bed nights
In February 2020, 51,500 registered bed nights were recorded in Oulu (+0.3 %), of which 44,300 nights were spent by domestic visitors and 7,200 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights decreased five percent. In total, registered bed nights increased less than one percent from last year's February.
26,300 nights (-5.2 %) were spend by leisure visitors and 25,200 nights (+6.9 %) by business visitors.
Between January and February, 80,900 registered bed nights (+5.2 %) were recorded for domestic visitors and 17,100 (-1.5 %) for foreigners in Oulu, in total 98,000 (+4.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
Forecast of paid bed nights
Length of stay increased nine percent in registered accommodation
Length of stay in registered accommodation increased nine percent compared to earlier year. In Oulu, length of stay in February was on average 1.6 nights and in Finland 2.0 nights (+2.0 %).
During February, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (+5.7 %) and foreigners 1.8 nights (+5.6 %).
32,200 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all registered arrivals, 87.6 percent were domestic, and 12.4 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (+0.13) and foreigners 1.8 nights (+0.17).
38,800 air travelers
The airport received a total of 38,800 passengers, which means air passenger arrivals decreased eight percent.
Of local passengers, 7.7 % arrived from abroad, thus the share of domestic passengers was 92.3 %.
In addition, there were 38,800 passengers departing the airport (-8.8 %), therefore the total number of trips via the airport was 77,600 (-8.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.6 million euro
Total accommodation sales in February were 3.6 million euro (+69,500). The share of Airbnb and Vrbo was 7.0 percent. Therefore, registered accommodation sales were 3.3 million euro (-15,400) and non-registered sales 253,000 euro (+84,900).
Total January-February sales were 6.6 million euro and they increased 311,000 euro from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 113 € | 10.2 % | 108 € | 10.3 % |
| Revpar (Registered) | 87 € | 20.3 % | 79 € | 26.7 % |
| Adr (Non-Registered) | 77 € | -3.8 % | 80 € | 0.6 % |
| Bed Night (Registered) | 65 € | -0.8 % | 63 € | -1.1 % |
| Revpar (Non-Registered) | 48 € | 10.1 % | 45 € | 9.4 % |
Total accommodation sales
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
11 accommodation establishments (-2)
1,300 rooms (-210)
2,700 beds (-450)
Room utilization 77.2 % (+6.5)
Unsold rooms 300
Bed utilization 61.8 % (+6.3)
Airbnb and Vrbo
310 accommodation establishments (+55)
260 apartments (+55)
430 rooms (+89)
Apartment utilization 61.7 % (+7.8)
Unsold apartments 101
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The number of Sustainable Travel Finland -companies in Oulu is 7*
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* Sustainable Travel Finland
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
More information available at the dashboard