Accommodation and Travel Stats
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
65,100 bed nights in paid accommodation
Total of 65,100 bed nights (-13.5 %) were recorded in paid accommodation in Oulu in August 2020. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 80 % and non-registered 20 %.
Between January and August, the number of paid bed nights was 401,000 (-26.4 %). Share of registered was 77 % and non-registered 23 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
52,300 registered bed nights
In August 2020, 52,300 registered bed nights were recorded in Oulu (-10.6 %), of which 46,300 nights were spent by domestic visitors and 6,000 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights decreased 50 percent. In total, registered bed nights decreased 11 percent from last year's August.
34,100 nights (+1.2 %) were spend by leisure visitors and 18,200 nights (-26.6 %) by business visitors.
Between January and August, 262,000 registered bed nights (-28.6 %) were recorded for domestic visitors and 47,700 (-40.4 %) for foreigners in Oulu, in total 310,000 (-30.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Registered bed nights comparison between regions
31,700 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (0.0) and foreigners 2.5 nights (+0.64).
11,600 air travelers
The airport received a total of 11,600 passengers, which means air passenger arrivals decreased 71 percent.
Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.
In addition, there were 12,100 passengers departing the airport (-71.0 %), therefore the total number of trips via the airport was 23,600 (-70.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.9 million euro
Total accommodation sales in August were 2.9 million euro (-809,000). The share of Airbnb and Vrbo was 10.1 percent. Therefore, registered accommodation sales were 2.6 million euro (-765,000) and non-registered sales 298,000 euro (-43,900).
Total January-August sales were 18.1 million euro and they decreased 9.7 million euro from the previous year.
|Adr (Registered)||98 €||-6.4 %||103 €||0.6 %|
|Adr (Non-Registered)||94 €||16.0 %||88 €||7.1 %|
|Revpar (Registered)||61 €||-22.0 %||59 €||-11.5 %|
|Revpar (Non-Registered)||60 €||3.3 %||49 €||-1.9 %|
|Bed Night (Registered)||51 €||-13.2 %||52 €||-10.2 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
11 accommodation establishments (-2)
1,300 rooms (-26)
2,800 beds (-81)
Room utilization 62.1 % (-12)
Unsold rooms 510
Bed utilization 52.1 % (-8.0)
Airbnb and Vrbo
280 accommodation establishments (-26)
240 apartments (-28)
400 rooms (-38)
Apartment utilization 64.0 % (-7.9)
Unsold apartments 85
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in August was 8.46/10 (-0.15).