Oulu
Accommodation and Travel Stats
January 2021
Oulu: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
34,900 bed nights in paid accommodation
Total of 34,900 bed nights (-39.5 %) were recorded in paid accommodation in Oulu in January 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 79 % and non-registered 21 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
27,600 registered bed nights
In January 2021, 27,600 registered bed nights were recorded in Oulu (-40.6 %), of which 25,300 nights were spent by domestic visitors and 2,300 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 41 percent from last year's January.
Most foreign registered bed nights were recorded for travelers from Poland (920 nights).
13,800 nights (-37.7 %) were spend by leisure visitors and 13,800 nights (-43.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
Forecast of paid bed nights
Length of stay increased 14 percent in registered accommodation
Length of stay in registered accommodation increased 14 percent compared to earlier year. In Oulu, length of stay in January was on average 1.8 nights and in Finland 2.2 nights (+12.1 %).
During January, domestic visitors stayed in registered accommodation in Oulu on average 1.8 nights and foreigners 3.4 nights .
14,900 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Oulu on average 1.8 nights (+0.22) and foreigners 3.4 nights (+1.6).
5,300 air travelers
The airport received a total of 5,300 passengers, which means air passenger arrivals decreased 86 percent.
Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.
In addition, there were 5,900 passengers departing the airport (-85.7 %), therefore the total number of trips via the airport was 11,200 (-85.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.6 million euro
Total accommodation sales in January were 1.6 million euro (-1.5 million). The share of Airbnb and Vrbo was 9.7 percent. Therefore, registered accommodation sales were 1.4 million euro (-1.4 million) and non-registered sales 153,000 euro (-76,400).
Average prices
January 2021
Amount |
Change | |
---|---|---|
Adr (Registered) | 89 € | -12.7 % |
Adr (Non-Registered) | 82 € | -1.0 % |
Bed Night (Registered) | 51 € | -15.0 % |
Revpar (Non-Registered) | 32 € | -24.2 % |
Revpar (Registered) | 32 € | -54.2 % |
Total accommodation sales
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
12 accommodation establishments (+1)
1,500 rooms (+194)
3,100 beds (+390)
Room utilization 35.6 % (-32)
Unsold rooms 960
Bed utilization 26.7 % (-25)
Airbnb and Vrbo
310 accommodation establishments (-14)
260 apartments (-13)
420 rooms (-30)
Apartment utilization 39.2 % (-12)
Unsold apartments 157
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
The number of Sustainable Travel Finland -companies in Oulu is 7*
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* Sustainable Travel Finland
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
,
businessoulu.com
More information available at the dashboard