Oulu
Accommodation and Travel Stats

January 2021

Oulu: Tourism in a nutshell

Total
icon: new 34,900
39 %
Registered Accommodation
icon: star 27,600
41 %
icon: finland 25,300
31 %
icon: foreign 2,300
77 %
Non-registered Accommodation
icon: star 7,300
35 %
Top 3 (Reg.):
Poland
920
477 %
Slovenia
290
242 %
Austria
270
294 %
Total
icon: new 18,400
46 %
Registered Accommodation
icon: star 14,900
48 %
icon: finland 14,300
39 %
icon: foreign 670
87 %
Non-registered Accommodation
icon: star 3,500
35 %
Top 3 (Reg.):
Austria
158
351 %
United States
104
68 %
Sweden
93
78 %
Total
icon: new 1.6 mill.
48 %
Registered Accommodation
icon: star 1.4 mill. €
48 %
Average prices:
Night
51.50 €
9.10 €
Room
89.50 €
13.00 €
RevPAR
31.80 €
37.70 €
Non-registered Accommodation
icon: star 153,000
48 %
Average prices:
Adr
81.90 €
0.90 €
RevPAR
32.10 €
10.20 €
Registered Accommodation
icon: establishment 12
9 %
icon: room 1,500
15 %
icon: bed 3,100
14 %
Non-registered Accommodation
icon: establishment 310
4 %
icon: room 420
7 %
Registered Accommodation
icon: room 36 %
48 %
icon: bed 27 %
49 %
Non-registered Accommodation
icon: entire place 39 %
23 %
Registered Accommodation
icon: star 1.8
14 %
icon: finland 1.8
14 %
icon: foreign 3.4
83 %

Paid bed nights

27,600 registered bed nights

In January 2021, 27,600 registered bed nights were recorded in Oulu (-40.6 %), of which 25,300 nights were spent by domestic visitors and 2,300 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 41 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Poland (920 nights).

13,800 nights (-37.7 %) were spend by leisure visitors and 13,800 nights (-43.2 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Bed nights target market monitoring

Market share 4.0 percent

Total of 685,000 registered bed nights (-59.0 %) were recorded in the whole country, of which 633,000 nights (-33.9 %) were spent by domestic visitors and 51,900 nights (-92.7 %) by foreigners.

The market share of Oulu out of total registered bed nights was 4.0 % (+1.3 percentage points), out of domestic bed nights 4.0 % and foreign bed nights 4.4 %.

Comparison of registered bed nights between regions

Forecast of paid bed nights

Length of stay increased 14 percent in registered accommodation

Length of stay in registered accommodation increased 14 percent compared to earlier year. In Oulu, length of stay in January was on average 1.8 nights and in Finland 2.2 nights (+12.1 %).

During January, domestic visitors stayed in registered accommodation in Oulu on average 1.8 nights and foreigners 3.4 nights .

14,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Oulu on average 1.8 nights (+0.22) and foreigners 3.4 nights (+1.6).

5,300 air travelers

The airport received a total of 5,300 passengers, which means air passenger arrivals decreased 86 percent.

Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.

In addition, there were 5,900 passengers departing the airport (-85.7 %), therefore the total number of trips via the airport was 11,200 (-85.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.6 million euro

Total accommodation sales in January were 1.6 million euro (-1.5 million). The share of Airbnb and Vrbo was 9.7 percent. Therefore, registered accommodation sales were 1.4 million euro (-1.4 million) and non-registered sales 153,000 euro (-76,400).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 89 € -12.7 %
Adr (Non-Registered) 82 € -1.0 %
Bed Night (Registered) 51 € -15.0 %
Revpar (Non-Registered) 32 € -24.2 %
Revpar (Registered) 32 € -54.2 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
1,500 rooms (+194)
3,100 beds (+390)

Room utilization 35.6 % (-32)
Unsold rooms 960
Bed utilization 26.7 % (-25)

Airbnb and Vrbo

310 accommodation establishments (-14)
260 apartments (-13)
420 rooms (-30)

Apartment utilization 39.2 % (-12)
Unsold apartments 157

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

The number of Sustainable Travel Finland -companies in Oulu is 7*

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

Navigate

previous
next