Övertorneå
Accommodation and Travel Stats

December 2019

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Övertorneå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
8 %
icon: sweden 960
4 %
icon: foreign 560
14 %
Visitors icon
Visitors
icon: star 450
11 %
icon: sweden 250
6 %
icon: foreign 200
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 778,000 SEK
117 %
Average prices:
Night
512.90 SEK
295.30 SEK
Room
1,919.90 SEK
839.00 SEK
RevPAR
425.10 SEK
130.10 SEK
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 59
136 %
icon: bed 191
0 %
Weather icon
Weather
icon: temperature -4.8 °C
4.7 °C
icon: rainfall 62 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,500 registered bed nights

In December 2019, 1,500 bed nights were recorded in Övertorneå (-8.0 %), of which 960 nights were spent by domestic visitors and 560 nights by foreigners. Domestic bed nights decreased four percent and foreign bed nights decreased 14 percent. In total, bed nights decreased eight percent from last year's December.

330 rooms (+226.8 %) were booked by leisure visitors and 72 rooms (+156.5 %) by business visitors.

Between January and December, 19,300 bed nights (-10.9 %) were recorded for domestic visitors and 10,400 (-14.3 %) for foreigners in Övertorneå, in total 29,600 (-12.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.0 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Övertorneå out of total bed nights was 0.0 % (-0.0 percentage points), out of domestic bed nights 0.0 % and foreign bed nights 0.1 %.

450 tourists arrived to accommodation

Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all arrivals, 54.9 percent were domestic, and 45.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Övertorneå on average 3.9 nights (+0.08) and foreigners 2.7 nights (+0.09).

Ferry arrivals from different harbors

Accommodation sales 778,000 SEK

Registered accommodation sales in December were 778,000 SEK (+419,000).

Registered January-December sales were 9.3 million SEK and they increased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,900 SEK -30.4 % 2,000 SEK -40.7 %
Bed Night (Registered) 510 SEK 135.7 % 310 SEK 122.6 %
Revpar (Registered) 430 SEK -23.4 % 430 SEK -15.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
59 rooms (+34)
191 beds (+0)

Room utilization 22.1 % (+2.0)
Unsold rooms 46
Bed utilization 25.6 % (-5.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "övertorneå + keyword"

Google searches for "övertorneå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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