Pajala
Accommodation and Travel Stats

September 2020

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Pajala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,400
25 %
icon: sweden 2,000
5 %
icon: foreign 340
72 %
Visitors icon
Visitors
icon: star 940
38 %
icon: sweden 830
20 %
icon: foreign 114
76 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. SEK
33 %
Average prices:
Night
503.60 SEK
63.90 SEK
Room
879.70 SEK
106.90 SEK
RevPAR
329.30 SEK
114.60 SEK
Capacity icon
Capacity
icon: establishment 12
9 %
icon: room 145
0 %
icon: bed 330
0 %
utilization icon
Utilization
icon: room 37 %
17 %
icon: bed 28 %
18 %
Weather icon
Weather
icon: temperature 7.4 °C
0.9 °C
icon: rainfall 33 mm
42 mm

2,400 registered bed nights

In September 2020, 2,400 registered bed nights were recorded in Pajala (-24.5 %), of which 2,000 nights were spent by domestic visitors and 340 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 25 percent from last year's September.

540 rooms (-38.5 %) were booked by leisure visitors and 810 rooms (-11.8 %) by business visitors.

Between January and September, 20,600 registered bed nights (+9.4 %) were recorded for domestic visitors and 15,700 (-46.3 %) for foreigners in Pajala, in total 36,200 (-24.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Pajala out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

940 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all registered arrivals, 87.9 percent were domestic, and 12.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pajala on average 2.5 nights (+0.6) and foreigners 3.0 nights (+0.46).

Ferry arrivals from different harbors

Accommodation sales 1.2 million SEK

Registered accommodation sales in September were 1.2 million SEK (-589,000).

Registered January-September sales were 15.6 million SEK and they decreased 6.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 880 SEK -10.8 % 1,000 SEK -5.7 %
Bed Night (Registered) 500 SEK -11.3 % 430 SEK -5.9 %
Revpar (Registered) 330 SEK -25.8 % 430 SEK -25.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
145 rooms (+0)
330 beds (+0)

Room utilization 37.4 % (-7.6)
Unsold rooms 91
Bed utilization 28.5 % (-6.2)

Registered room utilization for establishments

Global Google searches for "pajala + keyword"

Google searches for "pajala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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