Accommodation and Travel Stats
Pajala: Tourism in a nutshell
5,400 registered bed nights
In March 2020, 5,400 bed nights were recorded in Pajala (-9.5 %), of which 1,300 nights were spent by domestic visitors and 4,100 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 11 percent. In total, bed nights decreased 10 percent from last year's March.
1,900 rooms (-19.8 %) were booked by leisure visitors and 630 rooms (+11.5 %) by business visitors.
Between January and March, 4,200 bed nights (+9.8 %) were recorded for domestic visitors and 13,600 (+1.0 %) for foreigners in Pajala, in total 17,800 (+2.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
1,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all arrivals, 30.7 percent were domestic, and 69.3 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Pajala on average 2.7 nights (+0.76) and foreigners 3.7 nights (-0.08).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.6 million SEK
Registered accommodation sales in March were 2.6 million SEK (-593,000).
Registered January-March sales were 8.8 million SEK and they decreased 435,000 euro from the previous year.
|Adr (Registered)||1,000 SEK||-5.7 %||1,100 SEK||1.3 %|
|Revpar (Registered)||570 SEK||-18.8 %||670 SEK||-5.7 %|
|Bed Night (Registered)||470 SEK||-10.3 %||500 SEK||-7.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
10 accommodation establishments (+0)
145 rooms (+0)
330 beds (+0)
Room utilization 57.2 % (-9.2)
Unsold rooms 62
Bed utilization 53.8 % (-5.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "pajala"
Global Google searches for "pajala + keyword"
Google searches for "pajala" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute