Pajala
Accommodation and Travel Stats

September 2019

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Pajala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,100
21 %
icon: sweden 1,900
13 %
icon: foreign 1,200
36 %
Top 3:
Belgium
490
133 %
Germany
270
372 %
Finland
147
30 %
Visitors icon
Visitors
icon: star 1,500
20 %
icon: sweden 1,000
12 %
icon: foreign 480
40 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. SEK
28 %
Average prices:
Night
567.50 SEK
32.40 SEK
Room
986.60 SEK
71.20 SEK
RevPAR
444.00 SEK
103.60 SEK
Capacity icon
Capacity
icon: establishment 11
8 %
icon: room 145
5 %
icon: bed 330
0 %
Weather icon
Weather
icon: temperature 6.5 °C
0.7 °C
icon: rainfall 75 mm
34 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 21 percent

In September 2019, 3,100 bed nights were recorded in Pajala (+21.1 %), of which 1,900 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights increased 36 percent. In total, bed nights increased 21 percent from last year's September.

Most foreign bed nights were recorded for travelers from Belgium (490 nights).

890 rooms (+4.4 %) were booked by leisure visitors and 920 rooms (+37.9 %) by business visitors.

Between January and September, 18,800 bed nights (+14.3 %) were recorded for domestic visitors and 29,100 (+49.4 %) for foreigners in Pajala, in total 47,900 (+33.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Pajala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all arrivals, 68.2 percent were domestic, and 31.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pajala on average 1.9 nights (+0.02) and foreigners 2.5 nights (-0.08).

Ferry arrivals from different harbors

Accommodation sales 1.8 million SEK

Registered accommodation sales in September were 1.8 million SEK (+395,000).

Registered January-September sales were 21.9 million SEK and they increased 7.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 990 SEK 7.8 % 1,100 SEK 12.1 % 
Bed Night (Registered) 570 SEK 6.1 % 460 SEK 13.5 % 
Revpar (Registered) 440 SEK 30.4 %  570 SEK 31.7 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
145 rooms (+7)
330 beds (+0)

Room utilization 45.0 % (+7.8)
Unsold rooms 80
Bed utilization 34.7 % (+7.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pajala + keyword"

Google searches for "pajala" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

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