Pajala
Accommodation and Travel Stats

December 2019

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Pajala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,600
21 %
icon: sweden 1,200
18 %
icon: foreign 3,400
47 %
Visitors icon
Visitors
icon: star 1,500
8 %
icon: sweden 530
23 %
icon: foreign 930
42 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.4 mill. SEK
17 %
Average prices:
Night
516.50 SEK
19.30 SEK
Room
1,025.40 SEK
13.70 SEK
RevPAR
535.10 SEK
45.10 SEK
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 145
5 %
icon: bed 330
0 %
Weather icon
Weather
icon: temperature -6.1 °C
4.7 °C
icon: rainfall 42 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 21 percent

In December 2019, 4,600 bed nights were recorded in Pajala (+21.1 %), of which 1,200 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights decreased 18 percent and foreign bed nights increased 47 percent. In total, bed nights increased 21 percent from last year's December.

1,800 rooms (+40.8 %) were booked by leisure visitors and 520 rooms (-24.1 %) by business visitors.

Between January and December, 23,300 bed nights (+11.5 %) were recorded for domestic visitors and 34,200 (+50.4 %) for foreigners in Pajala, in total 57,500 (+31.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Pajala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.0 % and foreign bed nights 0.4 %.

1,500 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 36.5 percent were domestic, and 63.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Pajala on average 2.3 nights (+0.14) and foreigners 3.7 nights (+0.11).

Ferry arrivals from different harbors

Accommodation sales 2.4 million SEK

Registered accommodation sales in December were 2.4 million SEK (+343,000).

Registered January-December sales were 27.2 million SEK and they increased 8.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,000 SEK -1.3 % 1,100 SEK 9.9 %
Revpar (Registered) 540 SEK 9.2 % 530 SEK 27.5 %
Bed Night (Registered) 520 SEK -3.6 % 470 SEK 8.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
145 rooms (+7)
330 beds (+0)

Room utilization 52.2 % (+5.0)
Unsold rooms 69
Bed utilization 46.0 % (+7.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pajala + keyword"

Google searches for "pajala" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

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