Parainen
Accommodation and Travel Stats

June 2021

Parainen: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 3,900
160 %
icon: finland 3,600
158 %
icon: foreign 270
187 %
Visitors icon
Visitors (May)
icon: star 2,200
246 %
icon: finland 2,100
278 %
icon: foreign 81
8 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 168,000 €
238 %
Average prices:
Night
43.10 €
9.90 €
Room
84.70 €
20.80 €
RevPAR
16.40 €
10.70 €
Capacity icon
Capacity (May)
icon: establishment 18
6 %
icon: room 360
15 %
icon: bed 1,200
6 %
utilization icon
Utilization (May)
icon: room 19 %
116 %
icon: bed 11 %
141 %
Weather icon
Weather
icon: temperature 16.5 °C
1.1 °C
icon: rainfall 19 mm
8 mm

Registered bed nights increased 160 percent (May)

In May 2021, 3,900 registered bed nights were recorded in Parainen (+159.9 %), of which 3,600 nights were spent by domestic visitors and 270 nights by foreigners. Registered domestic bed nights increased 158 percent and registered foreign bed nights increased 187 percent. In total, registered bed nights increased 160 percent from last year's May.

3,200 nights (+178.8 %) were spend by leisure visitors and 690 nights (+97.4 %) by business visitors.

Between January and May, 8,800 registered bed nights (+81.2 %) were recorded for domestic visitors and 500 (-85.3 %) for foreigners in Parainen, in total 9,300 (+12.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Parainen out of total registered bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

2,200 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 250 percent compared to earlier year. Of all registered arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Parainen on average 1.7 nights (-0.8) and foreigners 3.3 nights (+2.1).

Ferry arrivals from different harbors

Accommodation sales 168,000 euro (May)

Registered accommodation sales in May were 168,000 euro (+118,000).

Registered January-May sales were 370,000 euro and they increased 106,000 euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Registered) 85 € 32.6 % 73 € 14.3 %
Bed Night (Registered) 43 € 30.0 % 40 € 24.7 %
Revpar (Registered) 16 € 185.7 % 10 € 25.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

18 accommodation establishments (+1)
360 rooms (+48)
1,200 beds (+63)

Room utilization 19.4 % (+10)
Unsold rooms 290
Bed utilization 10.6 % (+6.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "parainen + keyword"

Google searches for "parainen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Skärgårdsstaden Pargas / Saaristokaupunki Parainen
Rantatie 28, 21600 Parainen
+358 (0)400 117123 , visit@parainen.fi , visitparainen.fi

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