Parainen
Accommodation and Travel Stats

April 2021

Parainen: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 1,500
28 %
icon: finland 1,400
81 %
icon: foreign 75
94 %
Visitors icon
Visitors (March)
icon: star 450
31 %
icon: finland 440
60 %
icon: foreign 11
84 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 54,700 €
12 %
Average prices:
Night
36.50 €
6.60 €
Room
58.00 €
6.90 €
RevPAR
10.00 €
1.10 €
Capacity icon
Capacity (March)
icon: establishment 9.0
0 %
icon: room 188
4 %
icon: bed 620
3 %
utilization icon
Utilization (March)
icon: room 0.17
1 %
icon: bed 0.08
27 %
Weather icon
Weather
icon: temperature 4.1 °C
0.7 °C
icon: rainfall 14 mm
0 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,500 registered bed nights (March)

In March 2021, 1,500 bed nights were recorded in Parainen (-27.8 %), of which 1,400 nights were spent by domestic visitors and 75 nights by foreigners. Domestic bed nights increased 81 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 28 percent from last year's March.

1,000 nights (+132.3 %) were spend by leisure visitors and 470 nights (-71.1 %) by business visitors.

Between January and March, 3,200 bed nights (+36.8 %) were recorded for domestic visitors and 156 (-94.9 %) for foreigners in Parainen, in total 3,400 (-37.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Parainen out of total bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

450 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased 31 percent compared to earlier year. Of all arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Parainen on average 3.3 nights (+0.38) and foreigners 6.8 nights (-12).

Ferry arrivals from different harbors

Accommodation sales 54,700 euro (March)

Registered accommodation sales in March were 54,700 euro (-7,200).

Registered January-March sales were 122,000 euro and they decreased 54,100 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 58 € -10.7 % 62 € -4.1 %
Bed Night (Registered) 36 € 22.3 % 36 € 10.6 %
Revpar (Registered) 10 € -9.6 % 7.7 € -29.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

9.0 accommodation establishments (+0)
188 rooms (+8)
620 beds (+18)

Room utilization 17.3 % (+0.2)
Unsold rooms 155
Bed utilization 8.1 % (-3.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "parainen + keyword"

Google searches for "parainen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Skärgårdsstaden Pargas / Saaristokaupunki Parainen
Rantatie 28, 21600 Parainen
+358 (0)400 117123 , visit@parainen.fi , visitparainen.fi

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