Parainen
Accommodation and Travel Stats

February 2021

Parainen: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 770
44 %
icon: finland 750
34 %
icon: foreign 14
98 %
Top 3:
Estonia
5.0
99 %
Czech Republic
4.0
Turkey
3.0
Visitors icon
Visitors (January)
icon: star 260
10 %
icon: finland 240
34 %
icon: foreign 13
87 %
Top 3:
Estonia
5.0
88 %
Czech Republic
4.0
Romania
2.0
100 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 24,100 €
49 %
Average prices:
Night
31.40 €
2.90 €
Room
59.20 €
2.00 €
RevPAR
4.40 €
4.50 €
Capacity icon
Capacity (January)
icon: establishment 10
11 %
icon: room 180
1 %
icon: bed 620
4 %
utilization icon
Utilization (January)
icon: room 0.07
49 %
icon: bed 0.04
Weather icon
Weather
icon: temperature -2.7 °C
5.6 °C
icon: rainfall 6 mm
53 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

770 registered bed nights (January)

In January 2021, 770 bed nights were recorded in Parainen (-44.4 %), of which 750 nights were spent by domestic visitors and 14 nights by foreigners. Domestic bed nights increased 34 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 44 percent from last year's January.

Most foreign bed nights were recorded for travelers from Estonia (5.0 nights).

640 nights (+39.1 %) were spend by leisure visitors and 132 nights (-85.7 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Parainen out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

260 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Parainen on average 3.1 nights (+0.02) and foreigners 1.1 nights (-7.0).

Ferry arrivals from different harbors

Accommodation sales 24,100 euro (January)

Registered accommodation sales in January were 24,100 euro (-23,200).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 59 € -3.2 %
Bed Night (Registered) 31 € -8.4 %
Revpar (Registered) 4.4 € -51.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

10 accommodation establishments (+1)
180 rooms (+2)
620 beds (+23)

Room utilization 7.4 % (-7.2)
Unsold rooms 167
Bed utilization 4.2 %

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "parainen + keyword"

Google searches for "parainen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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