Parainen
Accommodation and Travel Stats

September 2021

Parainen: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 13,200
4 %
icon: finland 11,600
4 %
icon: foreign 1,600
5 %
Visitors icon
Visitors (August)
icon: star 9,300
7 %
icon: finland 8,500
7 %
icon: foreign 800
1 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 560,000 €
11 %
Average prices:
Night
42.40 €
5.70 €
Room
99.70 €
1.30 €
RevPAR
46.20 €
3.80 €
Capacity icon
Capacity (August)
icon: establishment 20
5 %
icon: room 380
2 %
icon: bed 1,200
2 %
utilization icon
Utilization (August)
icon: room 46 %
8 %
icon: bed 27 %
2 %
Weather icon
Weather
icon: temperature 11.8 °C
2.4 °C
icon: rainfall 52 mm
6 mm

13,200 registered bed nights (August)

In August 2021, 13,200 registered bed nights were recorded in Parainen (-4.2 %), of which 11,600 nights were spent by domestic visitors and 1,600 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights decreased five percent. In total, registered bed nights decreased four percent from last year's August.

12,000 nights (-5.0 %) were spend by leisure visitors and 1,200 nights (+3.9 %) by business visitors.

Between January and August, 56,800 registered bed nights (+13.3 %) were recorded for domestic visitors and 3,600 (-49.0 %) for foreigners in Parainen, in total 60,400 (+5.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Parainen out of total registered bed nights was 0.6 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.6 %.

9,300 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all registered arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Parainen on average 1.4 nights (+0.05) and foreigners 2.0 nights (-0.07).

Ferry arrivals from different harbors

Accommodation sales 560,000 euro (August)

Registered accommodation sales in August were 560,000 euro (+53,300).

Registered January-August sales were 2.4 million euro and they increased 421,000 euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 100 € 1.3 % 101 € 9.1 %
Revpar (Registered) 46 € 9.1 % 32 € 14.0 %
Bed Night (Registered) 42 € 15.4 % 39 € 15.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

20 accommodation establishments (-1)
380 rooms (-6)
1,200 beds (-30)

Room utilization 46.3 % (+3.3)
Unsold rooms 200
Bed utilization 27.0 % (+0.6)

Registered room utilization for establishments

Global Google searches for "parainen + keyword"

Google searches for "parainen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Skärgårdsstaden Pargas / Saaristokaupunki Parainen
Rantatie 28, 21600 Parainen
+358 (0)400 117123 , visit@parainen.fi , visitparainen.fi

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