Pieksämäki Region
Accommodation and Travel Stats

April 2021

Pieksämäki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 1,000
49 %
icon: finland 980
52 %
icon: foreign 24
27 %
Top 3:
France
24
Visitors icon
Visitors (March)
icon: star 280
6 %
icon: finland 260
15 %
icon: foreign 12
60 %
Top 3:
France
12
Accommodation Sales icon
Accommodation Sales (March)
icon: star 32,800 €
Average prices:
Night
32.50 €
Room
98.40 €
RevPAR
14.10 €
Capacity icon
Capacity (March)
icon: establishment 5.0
17 %
icon: room 78
39 %
icon: bed 240
48 %
utilization icon
Utilization (March)
icon: room 0.14
icon: bed 0.12

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 49 percent (March)

In March 2021, 1,000 bed nights were recorded in Pieksämäki Region (+48.6 %), of which 980 nights were spent by domestic visitors and 24 nights by foreigners. Domestic bed nights increased 52 percent and foreign bed nights decreased 27 percent. In total, bed nights increased 49 percent from last year's March.

Most foreign bed nights were recorded for travelers from France (24 nights).

550 nights (+202.2 %) were spend by leisure visitors and 460 nights (-7.9 %) by business visitors.

Between January and March, 2,800 bed nights (+9.4 %) were recorded for domestic visitors and 84 (-94.4 %) for foreigners in Pieksämäki Region, in total 2,900 (-28.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Pieksämäki Region out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

280 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pieksämäki Region on average 3.7 nights (+0.92) and foreigners 2.0 nights (+0.9).

Ferry arrivals from different harbors

Accommodation sales 32,800 euro (March)

Registered accommodation sales in March were 32,800 euro.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 98 € 111 €
Bed Night (Registered) 32 € 35 €
Revpar (Registered) 14 € 11 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

5.0 accommodation establishments (-1)
78 rooms (-49)
240 beds (-220)

Room utilization 14.3 %
Unsold rooms 67
Bed utilization 11.7 %

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pieksämäki region + keyword"

Google searches for "pieksämäki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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