Pieksämäki Region
Accommodation and Travel Stats

June 2020

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Pieksämäki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,100
51 %
icon: finland 3,000
48 %
icon: foreign 112
82 %
Visitors icon
Visitors
icon: star 1,100
25 %
icon: finland 1,000
15 %
icon: foreign 33
84 %
Accommodation Sales icon
Accommodation Sales
icon: star 102,000 €
19 %
Average prices:
Night
32.80 €
13.10 €
Room
162.50 €
75.30 €
RevPAR
37.10 €
14.40 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 153
39 %
icon: bed 540
26 %
utilization icon
Utilization
icon: room 23 %
12 %
icon: bed 18 %
14 %

3,100 registered bed nights

In June 2020, 3,100 registered bed nights were recorded in Pieksämäki Region (-51.1 %), of which 3,000 nights were spent by domestic visitors and 112 nights by foreigners. Registered domestic bed nights decreased 48 percent and registered foreign bed nights decreased 82 percent. In total, registered bed nights decreased 51 percent from last year's June.

2,200 nights (-60.5 %) were spend by leisure visitors and 950 nights (+6.0 %) by business visitors.

Between January and June, 6,400 registered bed nights (-60.9 %) were recorded for domestic visitors and 1,800 (-14.2 %) for foreigners in Pieksämäki Region, in total 8,100 (-55.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Pieksämäki Region out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

1,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all registered arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Pieksämäki Region on average 2.9 nights (-1.8) and foreigners 3.4 nights (+0.31).

Ferry arrivals from different harbors

Accommodation sales 102,000 euro

Registered accommodation sales in June were 102,000 euro (-23,200).

Registered January-June sales were 348,000 euro and they decreased 341,000 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 163 € 86.3 % 122 € 54.6 %
Revpar (Registered) 37 € 63.3 % 16 € -0.8 %
Bed Night (Registered) 33 € 66.8 % 43 € 13.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
153 rooms (-98)
540 beds (-186)

Room utilization 22.8 % (-3.2)
Unsold rooms 118
Bed utilization 17.5 % (+2.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pieksämäki region + keyword"

Google searches for "pieksämäki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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