Pielinen Karelia Region
Accommodation and Travel Stats

April 2021

Pielinen Karelia Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 11,700
55 %
icon: finland 11,600
73 %
icon: foreign 63
92 %
Top 3:
Greece
52
Austria
4.0
20 %
Germany
4.0
99 %
Visitors icon
Visitors (March)
icon: star 5,400
42 %
icon: finland 5,400
52 %
icon: foreign 11
96 %
Top 3:
Austria
4.0
20 %
Greece
4.0
Russia
3.0
97 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 651,000 €
73 %
Average prices:
Night
55.60 €
5.70 €
Room
119.80 €
18.90 €
RevPAR
46.80 €
17.20 €
Capacity icon
Capacity (March)
icon: establishment 18
6 %
icon: room 440
8 %
icon: bed 1,200
11 %
utilization icon
Utilization (March)
icon: room 0.39
33 %
icon: bed 0.31
45 %
Weather icon
Weather
icon: temperature 2.2 °C
1.2 °C
icon: rainfall 33 mm
3 mm

Registered bed nights increased 55 percent (March)

In March 2021, 11,700 bed nights were recorded in Pielinen Karelia Region (+55.4 %), of which 11,600 nights were spent by domestic visitors and 63 nights by foreigners. Domestic bed nights increased 73 percent and foreign bed nights decreased 92 percent. In total, bed nights increased 55 percent from last year's March.

Most foreign bed nights were recorded for travelers from Greece (52 nights).

10,800 nights (+71.0 %) were spend by leisure visitors and 900 nights (-25.7 %) by business visitors.

Between January and March, 30,100 bed nights (+26.7 %) were recorded for domestic visitors and 460 (-88.0 %) for foreigners in Pielinen Karelia Region, in total 30,600 (+10.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Pielinen Karelia Region out of total bed nights was 1.4 % (+0.6 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.1 %.

Bed nights comparison between regions

5,400 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased 42 percent compared to earlier year. Of all arrivals, 99.8 percent were domestic, and 0.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pielinen Karelia Region on average 2.2 nights (+0.26) and foreigners 5.7 nights (+2.6).

Ferry arrivals from different harbors

26,800 Russian travelers via eastern border (March)

A total of 26,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,800 (-80.4 %)
  • Nuijamaa: 7,900 (-86.5 %)
  • Imatra: 3,600 (-87.1 %)
  • Niirala: 5,200 (-64.3 %)
  • Vartius: 1,800 (-64.3 %)
  • Kuusamo: 101 (-80.9 %)
  • Salla: 62 (-95.6 %)
  • Raja-Jooseppi: 28 (-97.4 %)

Russian visa applications decreased 88 percent

There was a total of 1,100 visa applications to Finland made by the Russians. 38.5 percent were done at St. Petersburg's consulate.

Accommodation sales 1.0 million euro (March)

Total accommodation sales in March were 1.0 million euro (-34,200). The share of Airbnb and Vrbo was 35.8 percent. Therefore, registered accommodation sales were 651,000 euro (+275,000) and non-registered sales 362,000 euro (-309,000).

Total January-March sales were 2.7 million euro and they decreased 637,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 145 € -29.3 % 142 € -43.7 %
Adr (Registered) 120 € 18.8 % 118 € 11.3 %
Revpar (Non-Registered) 106 € -19.8 % 97 € -44.6 %
Bed Night (Registered) 56 € 11.3 % 55 € 11.6 %
Revpar (Registered) 47 € 58.0 % 45 € 24.4 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

18 accommodation establishments (+1)
440 rooms (+34)
1,200 beds (+119)

Room utilization 39.1 % (+9.7)
Unsold rooms 270
Bed utilization 31.4 % (+9.7)

Airbnb and Vrbo

157 accommodation establishments (-39)
132 apartments (-55)
320 rooms (-96)

Apartment utilization 73.3 % (+8.7)
Unsold apartments 35

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pielinen karelia region + keyword"

Google searches for "pielinen karelia region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

VisitKarelia Oy
Länsikatu 15, 3B-rakennus, 80110 JOENSUU
040 751 2744 , visitkarelia at visitkarelia.fi , visitkarelia.fi

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