Pietarsaari Region
Accommodation and Travel Stats

September 2020

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Pietarsaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,300
5 %
icon: finland 2,900
11 %
icon: foreign 440
51 %
Visitors icon
Visitors
icon: star 2,000
1 %
icon: finland 1,800
9 %
icon: foreign 260
33 %
Accommodation Sales icon
Accommodation Sales
icon: star 213,000 €
15 %
Average prices:
Night
63.90 €
7.20 €
Room
83.40 €
11.80 €
RevPAR
25.50 €
1.40 €
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 280
5 %
icon: bed 530
4 %
utilization icon
Utilization
icon: room 31 %
8 %
Weather icon
Weather
icon: temperature 12.4 °C
1.2 °C

3,300 registered bed nights

In September 2020, 3,300 registered bed nights were recorded in Pietarsaari Region (-5.3 %), of which 2,900 nights were spent by domestic visitors and 440 nights by foreigners. Registered domestic bed nights increased 11 percent and registered foreign bed nights decreased 51 percent. In total, registered bed nights decreased five percent from last year's September.

1,900 nights (-26.8 %) were spend by leisure visitors and 1,400 nights (+58.9 %) by business visitors.

Between January and September, 24,900 registered bed nights (-12.0 %) were recorded for domestic visitors and 5,900 (-31.3 %) for foreigners in Pietarsaari Region, in total 30,800 (-16.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Pietarsaari Region out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.5 %.

2,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 87.3 percent were domestic, and 12.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.6 nights (+0.03) and foreigners 1.7 nights (-0.64).

Ferry arrivals from different harbors

Accommodation sales 213,000 euro

Registered accommodation sales in September were 213,000 euro (-37,200).

Registered January-September sales were 1.8 million euro and they decreased 601,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 83 € -12.4 % 91 € -0.2 %
Bed Night (Registered) 64 € -10.1 % 58 € -10.3 %
Revpar (Registered) 26 € -5.3 % 23 € -19.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
280 rooms (-15)
530 beds (-23)

Room utilization 30.6 % (+2.3)
Unsold rooms 196

Registered room utilization for establishments

Global Google searches for "pietarsaari region + keyword"

Google searches for "pietarsaari region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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