Pietarsaari Region
Accommodation and Travel Stats

October 2019

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Pietarsaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,400
35 %
icon: finland 2,700
40 %
icon: foreign 630
1 %
Top 3:
Sweden
67
37 %
Italy
36
16 %
Germany
32
52 %
Visitors icon
Visitors
icon: star 1,800
7 %
icon: finland 1,500
10 %
icon: foreign 290
17 %
Top 3:
Sweden
40
44 %
Estonia
14
59 %
Germany
10
29 %
Accommodation Sales icon
Accommodation Sales
icon: star 247,000 €
33 %
Average prices:
Night
73.10 €
1.80 €
Room
92.00 €
5.30 €
RevPAR
30.60 €
13.60 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 260
1 %
icon: bed 470
1 %
Weather icon
Weather
icon: temperature 4.6 °C
1.6 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,400 registered bed nights

In October 2019, 3,400 bed nights were recorded in Pietarsaari Region (-34.6 %), of which 2,700 nights were spent by domestic visitors and 630 nights by foreigners. Domestic bed nights decreased 40 percent and foreign bed nights increased one percent. In total, bed nights decreased 35 percent from last year's October.

Most foreign bed nights were recorded for travelers from Sweden (67 nights).

2,100 nights (-1.2 %) were spend by leisure visitors and 1,200 nights (-58.7 %) by business visitors.

Between January and October, 31,000 bed nights (-1.3 %) were recorded for domestic visitors and 9,200 (+14.9 %) for foreigners in Pietarsaari Region, in total 40,200 (+1.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Pietarsaari Region out of total bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

1,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all arrivals, 84.3 percent were domestic, and 15.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.8 nights (-0.88) and foreigners 2.2 nights (-0.36).

Ferry arrivals from different harbors

Accommodation sales 247,000 euro

Registered accommodation sales in October were 247,000 euro (-122,000).

Registered January-October sales were 2.6 million euro and they increased 78,700 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 92 € 6.2 % 91 € 3.0 %
Bed Night (Registered) 73 € 2.5 % 66 € 1.1 %
Revpar (Registered) 31 € -30.7 %  29 € 1.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
260 rooms (-4)
470 beds (-5)

Room utilization 33.3 % (-18)
Unsold rooms 177

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pietarsaari region + keyword"

Google searches for "pietarsaari region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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