Pietarsaari Region
Accommodation and Travel Stats

June 2020

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Pietarsaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,300
27 %
icon: finland 3,200
27 %
icon: foreign 1,000
26 %
Top 3:
Latvia
250
769 %
Sweden
134
28 %
Lithuania
45
1,400 %
Visitors icon
Visitors
icon: star 2,500
12 %
icon: finland 2,100
7 %
icon: foreign 410
32 %
Top 3:
Latvia
17
112 %
Sweden
17
85 %
Lithuania
10
233 %
Accommodation Sales icon
Accommodation Sales
icon: star 231,000 €
37 %
Average prices:
Night
54.20 €
8.80 €
Room
96.50 €
3.70 €
RevPAR
23.20 €
13.90 €
Capacity icon
Capacity
icon: establishment 12
8 %
icon: room 320
5 %
icon: bed 670
3 %
utilization icon
Utilization
icon: room 24 %
40 %
Weather icon
Weather
icon: temperature 14.1 °C
1.6 °C

4,300 registered bed nights

In June 2020, 4,300 registered bed nights were recorded in Pietarsaari Region (-26.6 %), of which 3,200 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights decreased 27 percent and registered foreign bed nights decreased 26 percent. In total, registered bed nights decreased 27 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Latvia (250 nights).

2,200 nights (-48.7 %) were spend by leisure visitors and 2,100 nights (+36.6 %) by business visitors.

Between January and June, 10,800 registered bed nights (-34.5 %) were recorded for domestic visitors and 2,600 (-39.7 %) for foreigners in Pietarsaari Region, in total 13,400 (-35.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Pietarsaari Region out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 2.0 %.

2,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 84.1 percent were domestic, and 15.9 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.5 nights (-0.4) and foreigners 2.5 nights (+0.18).

Ferry arrivals from different harbors

Accommodation sales 231,000 euro

Registered accommodation sales in June were 231,000 euro (-135,000).

Registered January-June sales were 839,000 euro and they decreased 605,000 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 96 € 4.0 % 90 € -2.0 %
Bed Night (Registered) 54 € -13.9 % 63 € -9.8 %
Revpar (Registered) 23 € -37.3 % 18 € -37.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (-1)
320 rooms (-16)
670 beds (-21)

Room utilization 24.1 % (-16)
Unsold rooms 240

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pietarsaari region + keyword"

Google searches for "pietarsaari region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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