Pietarsaari Region
Accommodation and Travel Stats

April 2020

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Pietarsaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,100
62 %
icon: finland 1,000
61 %
icon: foreign 76
76 %
Visitors icon
Visitors
icon: star 470
69 %
icon: finland 400
71 %
icon: foreign 65
48 %
Accommodation Sales icon
Accommodation Sales
icon: star 56,700 €
72 %
Average prices:
Night
51.10 €
17.50 €
Room
84.50 €
12.00 €
RevPAR
7.70 €
18.40 €
Capacity icon
Capacity
icon: establishment 8.0
11 %
icon: room 260
5 %
icon: bed 460
5 %
utilization icon
Utilization
icon: room 0.09
66 %
Weather icon
Weather
icon: temperature 1.5 °C
0.9 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,100 registered bed nights

In April 2020, 1,100 bed nights were recorded in Pietarsaari Region (-62.3 %), of which 1,000 nights were spent by domestic visitors and 76 nights by foreigners. Domestic bed nights decreased 61 percent and foreign bed nights decreased 76 percent. In total, bed nights decreased 62 percent from last year's April.

720 nights (-65.7 %) were spend by leisure visitors and 380 nights (-53.6 %) by business visitors.

Between January and April, 6,200 bed nights (-25.8 %) were recorded for domestic visitors and 1,400 (-32.6 %) for foreigners in Pietarsaari Region, in total 7,600 (-27.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Pietarsaari Region out of total bed nights was 0.6 % (+0.4 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.5 %.

470 tourists arrived to accommodation

Arrivals to registered accommodation decreased 69 percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 2.6 nights (+0.66) and foreigners 1.2 nights (-1.4).

Ferry arrivals from different harbors

Accommodation sales 56,700 euro

Registered accommodation sales in April were 56,700 euro (-145,000).

Registered January-April sales were 509,000 euro and they decreased 249,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 85 € -12.4 % 88 € -5.0 %
Bed Night (Registered) 51 € -25.4 % 67 € -7.8 %
Revpar (Registered) 7.7 € -70.5 % 18 € -25.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-1)
260 rooms (-14)
460 beds (-24)

Room utilization 9.1 % (-18)
Unsold rooms 230

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pietarsaari region + keyword"

Google searches for "pietarsaari region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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