Pietarsaari Region
Accommodation and Travel Stats

February 2020

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Pietarsaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,000
3 %
icon: finland 1,500
0 %
icon: foreign 450
11 %
Top 3:
Sweden
74
14 %
Italy
45
25 %
Netherlands
23
21 %
Visitors icon
Visitors
icon: star 1,100
10 %
icon: finland 870
12 %
icon: foreign 220
3 %
Top 3:
Sweden
35
22 %
Italy
16
45 %
Slovakia
4.0
Accommodation Sales icon
Accommodation Sales
icon: star 149,000 €
11 %
Average prices:
Night
75.70 €
6.70 €
Room
91.20 €
0.40 €
RevPAR
21.90 €
0.40 €
Capacity icon
Capacity
icon: establishment 8.0
11 %
icon: room 260
4 %
icon: bed 460
5 %
utilization icon
Utilization
icon: room 0.24
2 %
Weather icon
Weather
icon: temperature -0.2 °C
3.3 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,000 registered bed nights

In February 2020, 2,000 bed nights were recorded in Pietarsaari Region (-2.9 %), of which 1,500 nights were spent by domestic visitors and 450 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 11 percent. In total, bed nights decreased three percent from last year's February.

Most foreign bed nights were recorded for travelers from Sweden (74 nights).

1,300 nights (+45.1 %) were spend by leisure visitors and 630 nights (-43.0 %) by business visitors.

Between January and February, 3,200 bed nights (-2.6 %) were recorded for domestic visitors and 860 (-11.0 %) for foreigners in Pietarsaari Region, in total 4,000 (-4.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Pietarsaari Region out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 80.0 percent were domestic, and 20.0 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.7 nights (+0.21) and foreigners 2.1 nights (-0.34).

Ferry arrivals from different harbors

Accommodation sales 149,000 euro

Registered accommodation sales in February were 149,000 euro (-18,000).

Registered January-February sales were 295,000 euro and they decreased 44,900 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 91 € 0.4 % 90 € -3.1 %
Bed Night (Registered) 76 € -8.1 % 73 € -9.1 %
Revpar (Registered) 22 € -1.7 % 21 € -0.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-1)
260 rooms (-12)
460 beds (-25)

Room utilization 24.0 % (-0.5)
Unsold rooms 195

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pietarsaari region + keyword"

Google searches for "pietarsaari region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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