Pietarsaari Region
Accommodation and Travel Stats

January 2020

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Pietarsaari Region: Tourism in a nutshell

Registered Accommodation
icon: star 2,100
6 %
icon: finland 1,700
5 %
icon: foreign 410
11 %
Registered Accommodation
icon: star 1,200
1 %
icon: finland 1,000
2 %
icon: foreign 193
7 %
Registered Accommodation
icon: star 147,000 €
16 %
Average prices:
Night
71.10 €
8.00 €
Room
88.30 €
6.40 €
RevPAR
20.80 €
0.00 €
Registered Accommodation
icon: establishment 8.0
11 %
icon: room 260
5 %
icon: bed 460
5 %
Registered Accommodation
icon: room 24 %
7 %
Registered Accommodation
icon: star 1.7
7 %
icon: finland 1.6
7 %
icon: foreign 2.1
4 %

Paid bed nights

2,100 registered bed nights

In January 2020, 2,100 registered bed nights were recorded in Pietarsaari Region (-6.0 %), of which 1,700 nights were spent by domestic visitors and 410 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased 11 percent. In total, registered bed nights decreased six percent from last year's January.

1,100 nights (+45.1 %) were spend by leisure visitors and 910 nights (-34.8 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Pietarsaari Region out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Length of stay was 1.7 nights in registered accommodation

Length of stay in registered accommodation decreased seven percent compared to earlier year. In Pietarsaari Region, length of stay in January was on average 1.7 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.6 nights and foreigners 2.1 nights .

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 84.4 percent were domestic, and 15.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.6 nights (-0.11) and foreigners 2.1 nights (-0.09).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1,700 air travelers (Kokkola)

The airport received a total of 1,700 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 0.5 % arrived from abroad, thus the share of domestic passengers was 99.5 %.

In addition, there were 1,900 passengers departing the airport (-12.2 %), therefore the total number of trips via the airport was 3,600 (-11.3 %).

Arriving passengers (excl. transfers) (Kokkola)

Arriving passengers from (Kokkola)

Passengers on transfers from (Kokkola)

Departing passengers to (Kokkola)

Ferry arrivals from different harbors

Accommodation sales 147,000 euro

Registered accommodation sales in January were 147,000 euro (-26,900).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 88 € -6.8 %
Bed Night (Registered) 71 € -10.2 %
Revpar (Registered) 21 € 0.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-1)
260 rooms (-14)
460 beds (-22)

Room utilization 23.5 % (+1.6)
Unsold rooms 196

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finavia, Statistics Finland

Visit Pietarsaari - Jakobstad Oy Ab
Strengbergsgatan 1
68600 PIETARSAARI

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