Pietarsaari Region
Accommodation and Travel Stats

December 2021

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Pietarsaari Region: Tourism in a nutshell

Registered Accommodation
icon: star 2,500
114 %
icon: finland 2,100
118 %
icon: foreign 440
96 %
Top 3 (Reg.):
Poland
42
Sweden
33
58 %
Japan
32
Registered Accommodation
icon: star 1,300
121 %
icon: finland 1,100
118 %
icon: foreign 220
139 %
Top 3 (Reg.):
Estonia
17
89 %
Sweden
15
114 %
Poland
8.0
Registered Accommodation
icon: star 173,000 €
106 %
Average prices:
Night
69.00 €
2.50 €
Room
93.00 €
4.80 €
RevPAR
23.50 €
12.80 €
Registered Accommodation
icon: establishment 8.0
0 %
icon: room 250
1 %
icon: bed 450
2 %
Registered Accommodation
icon: room 25 %
107 %
Registered Accommodation
icon: star 1.9
3 %
icon: finland 1.8
0 %
icon: foreign 2.0
18 %

Paid bed nights

Registered bed nights increased 114 percent

In December 2021, 2,500 registered bed nights were recorded in Pietarsaari Region (+113.9 %), of which 2,100 nights were spent by domestic visitors and 440 nights by foreigners. Registered domestic bed nights increased 118 percent and registered foreign bed nights increased 96 percent. In total, registered bed nights increased 114 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Poland (42 nights).

1,400 nights (+205.1 %) were spend by leisure visitors and 1,100 nights (+52.9 %) by business visitors.

Between January and December, 39,100 registered bed nights (+20.7 %) were recorded for domestic visitors and 7,800 (+13.5 %) for foreigners in Pietarsaari Region, in total 47,000 (+19.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of Pietarsaari Region out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Length of stay was 1.9 nights in registered accommodation

Length of stay in registered accommodation decreased three percent compared to earlier year. In Pietarsaari Region, length of stay in December was on average 1.9 nights and in Finland 2.2 nights (-5.9 %).

During December, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.8 nights (-4.0 %) and foreigners 2.0 nights (+7.4 %).

1,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 121 percent compared to earlier year. Of all registered arrivals, 83.5 percent were domestic, and 16.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.8 nights (+0.0) and foreigners 2.0 nights (-0.43).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

410 air travelers (Kokkola)

The airport received a total of 410 passengers, which means air passenger arrivals increased 640 percent.

Of local passengers, 3.9 % arrived from abroad, thus the share of domestic passengers was 96.1 %.

In addition, there were 370 passengers departing the airport (+1,090.3 %), therefore the total number of trips via the airport was 780 (+802.3 %).

Arriving passengers (excl. transfers) (Kokkola)

Arriving passengers from (Kokkola)

Passengers on transfers from (Kokkola)

Departing passengers to (Kokkola)

Ferry arrivals from different harbors

Accommodation sales 173,000 euro

Registered accommodation sales in December were 173,000 euro (+89,100).

Registered January-December sales were 3.1 million euro and they increased 567,000 euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 93 € 5.5 % 94 € 1.1 %
Bed Night (Registered) 69 € -3.5 % 66 € 2.6 %
Revpar (Registered) 24 € 118.8 % 30 € 22.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
250 rooms (-2)
450 beds (-7)

Room utilization 25.3 % (+13)
Unsold rooms 190

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finavia, Statistics Finland

Visit Pietarsaari - Jakobstad Oy Ab
Strengbergsgatan 1
68600 PIETARSAARI

More information available at the dashboard

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