Pirkanmaa
Accommodation and Travel Stats

April 2021

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 42,100
251 %
icon: finland 40,600
262 %
icon: foreign 1,500
100 %
Top 3:
Estonia
510
9 %
Germany
162
8,000 %
Sweden
104
3,367 %
Visitors icon
Visitors
icon: star 23,800
353 %
icon: finland 23,200
355 %
icon: foreign 580
285 %
Top 3:
Estonia
136
81 %
Germany
91
9,000 %
Sweden
58
2,800 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
231 %
Average prices:
Night
50.70 €
3.10 €
Room
88.60 €
8.70 €
RevPAR
21.90 €
11.40 €
Capacity icon
Capacity
icon: establishment 62
27 %
icon: room 3,600
62 %
icon: bed 8,400
44 %
utilization icon
Utilization
icon: room 25 %
89 %
icon: bed 17 %
149 %
Weather icon
Weather
icon: temperature 3.8 °C
0.4 °C
icon: rainfall 34 mm
0 mm

Registered bed nights increased 250 percent

In April 2021, 42,100 registered bed nights were recorded in Pirkanmaa (+251.3 %), of which 40,600 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights increased 260 percent and registered foreign bed nights increased 100 percent. In total, registered bed nights increased 250 percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Estonia (510 nights).

28,800 nights (+424.7 %) were spend by leisure visitors and 13,300 nights (+104.8 %) by business visitors.

Between January and April, 197,000 registered bed nights (-23.9 %) were recorded for domestic visitors and 8,100 (-79.3 %) for foreigners in Pirkanmaa, in total 205,000 (-31.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.4 percent

Total of 780,000 registered bed nights (+310.4 %) were recorded in the whole country, of which 727,000 nights (+319.5 %) were spent by domestic visitors and 53,100 nights (+216.0 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 5.4 % (-0.9 percentage points), out of domestic bed nights 5.6 % and foreign bed nights 2.9 %.

23,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 350 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.8 nights (-0.45) and foreigners 2.6 nights (-2.4).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Registered accommodation sales in April were 2.1 million euro (+1.5 million).

Registered January-April sales were 9.8 million euro and they decreased 8.5 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 89 € 10.9 % 94 € -7.2 %
Bed Night (Registered) 51 € -5.7 % 48 € -22.1 %
Revpar (Registered) 22 € 109.1 % 25 € -39.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

62 accommodation establishments (+13)
3,600 rooms (+1,400)
8,400 beds (+2,600)

Room utilization 24.7 % (+12)
Unsold rooms 2,700
Bed utilization 17.4 % (+10)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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