Pirkanmaa
Accommodation and Travel Stats

March 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

For more information or subscription for the premium report, please contact us at premium@visitory.io

Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 122,000
6 %
icon: finland 106,000
5 %
icon: foreign 16,100
8 %
Top 3:
Sweden
1,700
21 %
Russia
1,400
19 %
Germany
1,200
33 %
Visitors icon
Visitors
icon: star 81,400
1 %
icon: finland 73,400
1 %
icon: foreign 7,900
4 %
Top 3:
Sweden
1,100
18 %
Germany
640
21 %
Russia
590
12 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.6 mill.
2 %
Average prices:
Night
61.80 €
4.80 €
Room
103.50 €
5.10 €
RevPAR
55.40 €
1.90 €
Capacity icon
Capacity
icon: establishment 65
2 %
icon: room 4,500
1 %
icon: bed 10,100
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

122,000 registered bed nights

In March 2019, 122,000 bed nights were recorded in Pirkanmaa (-5.6 %), of which 106,000 nights were spent by domestic visitors and 16,100 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased eight percent. In total, bed nights decreased six percent from last year's March.

Most foreign bed nights were recorded for travelers from Sweden (1,700 nights).

68,000 nights (-9.9 %) were spend by leisure visitors and 54,500 nights (+0.2 %) by business visitors.

Between January and March, 288,000 bed nights (+1.1 %) were recorded for domestic visitors and 43,800 (-5.6 %) for foreigners in Pirkanmaa, in total 332,000 (+0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.6 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 6.6 % (-0.2 percentage points), out of domestic bed nights 8.2 % and foreign bed nights 2.8 %.

81,400 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.09) and foreigners 2.0 nights (-0.28).

Ferry arrivals from different harbors

Accommodation sales 7.6 million euro

Registered accommodation sales in March were 7.6 million euro (+167,000).

Registered January-March sales were 20.2 million euro and they increased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 103 € 5.2 % 103 € 9.0 %
Bed Night (Registered) 62 € 8.3 % 61 € 9.5 %
Revpar (Registered) 55 € 3.5 % 52 € 10.8 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

65 accommodation establishments (-1)
4,500 rooms (-31)
10,100 beds (+39)

Room utilization 53.6 % (-0.8)
Unsold rooms 2,100
Bed utilization 19.9 % (-21)

Registered room utilization

Website's user sessions by language

Sources: Statistics Finland

Navigate

previous
next