Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered bed nights increased 14 percent
In January 2020, 107,000 bed nights were recorded in Pirkanmaa (+14.2 %), of which 90,500 nights were spent by domestic visitors and 16,400 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights increased 10 percent. In total, bed nights increased 14 percent from last year's January.
59,500 nights (+25.5 %) were spend by leisure visitors and 47,400 nights (+2.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
69,900 tourists arrived to accommodation
Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 88.8 percent were domestic, and 11.2 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (+0.03) and foreigners 2.1 nights (+0.14).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.8 million euro
Registered accommodation sales in January were 6.8 million euro (+688,000).
|Adr (Registered)||101 €||-0.7 %|
|Bed Night (Registered)||64 €||-2.6 %|
|Revpar (Registered)||50 €||10.7 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
68 accommodation establishments (+1)
4,500 rooms (+100)
10,300 beds (+250)
Room utilization 49.7 % (+5.1)
Unsold rooms 2,300
Bed utilization 34.1 % (+3.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "pirkanmaa"
Global Google searches for "pirkanmaa + keyword"
Google searches for "pirkanmaa" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland