Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased six percent
In January 2022, 54,200 registered bed nights were recorded in Pirkanmaa (+6.2 %), of which 50,900 nights were spent by domestic visitors and 3,300 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights increased 38 percent. In total, registered bed nights increased six percent from last year's January.
33,000 nights (-6.0 %) were spend by leisure visitors and 21,100 nights (+33.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
29,200 tourists arrived to registered accommodation
Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.8 nights (+0.1) and foreigners 2.6 nights (-0.05).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.8 million euro
Registered accommodation sales in January were 2.8 million euro (+341,000).
|Adr (Registered)||94 €||2.6 %|
|Bed Night (Registered)||52 €||7.2 %|
|Revpar (Registered)||22 €||-14.5 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
68 accommodation establishments (+6)
4,600 rooms (+1,000)
10,600 beds (+2,200)
Room utilization 23.1 % (-4.6)
Unsold rooms 3,500
Bed utilization 16.6 % (-3.8)
Registered room utilization for establishments
Sources: Finnish Meteorological Institute, Statistics Finland