Pirkanmaa
Accommodation and Travel Stats

June 2020

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 76,400
53 %
icon: finland 73,800
46 %
icon: foreign 2,600
90 %
Visitors icon
Visitors
icon: star 44,900
55 %
icon: finland 43,700
50 %
icon: foreign 1,200
89 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. €
63 %
Average prices:
Night
42.30 €
11.50 €
Room
92.00 €
12.80 €
RevPAR
38.60 €
20.90 €
Capacity icon
Capacity
icon: establishment 68
14 %
icon: room 3,500
29 %
icon: bed 8,900
23 %
utilization icon
Utilization
icon: room 42 %
26 %
icon: bed 29 %
33 %
Weather icon
Weather
icon: temperature 18.9 °C
2.4 °C
icon: rainfall 32 mm
4 mm

76,400 registered bed nights

In June 2020, 76,400 registered bed nights were recorded in Pirkanmaa (-52.9 %), of which 73,800 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights decreased 46 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 53 percent from last year's June.

60,100 nights (-45.2 %) were spend by leisure visitors and 16,300 nights (-69.0 %) by business visitors.

Between January and June, 351,000 registered bed nights (-44.2 %) were recorded for domestic visitors and 42,600 (-57.4 %) for foreigners in Pirkanmaa, in total 393,000 (-46.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.8 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 6.8 % (-0.3 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 5.1 %.

44,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 55 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.7 nights (+0.12) and foreigners 2.2 nights (-0.03).

Ferry arrivals from different harbors

Accommodation sales 3.2 million euro

Registered accommodation sales in June were 3.2 million euro (-5.5 million).

Registered January-June sales were 22.5 million euro and they decreased 20.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 92 € -12.2 % 99 € -3.3 %
Bed Night (Registered) 42 € -21.4 % 57 € -3.2 %
Revpar (Registered) 39 € -35.1 % 38 € -27.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

68 accommodation establishments (-11)
3,500 rooms (-1,400)
8,900 beds (-2,700)

Room utilization 42.0 % (-15)
Unsold rooms 2,000
Bed utilization 29.2 % (-15)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pirkanmaa + keyword"

Google searches for "pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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