Pirkanmaa
Accommodation and Travel Stats

September 2020

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 90,700
30 %
icon: finland 84,400
21 %
icon: foreign 6,300
73 %
Visitors icon
Visitors
icon: star 54,800
33 %
icon: finland 53,000
26 %
icon: foreign 1,800
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.0 mill. €
48 %
Average prices:
Night
54.70 €
18.30 €
Room
94.20 €
19.10 €
RevPAR
33.80 €
32.70 €
Capacity icon
Capacity
icon: establishment 75
1 %
icon: room 4,900
6 %
icon: bed 11,600
7 %
utilization icon
Utilization
icon: room 36 %
39 %
icon: bed 25 %
36 %
Weather icon
Weather
icon: temperature 12.6 °C
2.6 °C
icon: rainfall 43 mm
8 mm

90,700 registered bed nights

In September 2020, 90,700 registered bed nights were recorded in Pirkanmaa (-30.0 %), of which 84,400 nights were spent by domestic visitors and 6,300 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 73 percent. In total, registered bed nights decreased 30 percent from last year's September.

59,500 nights (-11.6 %) were spend by leisure visitors and 31,200 nights (-49.8 %) by business visitors.

Between January and September, 754,000 registered bed nights (-30.5 %) were recorded for domestic visitors and 65,500 (-61.9 %) for foreigners in Pirkanmaa, in total 820,000 (-34.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.3 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 7.3 % (+0.2 percentage points), out of domestic bed nights 7.4 % and foreign bed nights 6.8 %.

54,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.6 nights (+0.12) and foreigners 3.5 nights (+1.0).

Ferry arrivals from different harbors

Accommodation sales 5.0 million euro

Registered accommodation sales in September were 5.0 million euro (-4.5 million).

Registered January-September sales were 43.3 million euro and they decreased 28.6 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 94 € -16.9 % 100 € -4.7 %
Bed Night (Registered) 55 € -25.1 % 53 € -7.6 %
Revpar (Registered) 34 € -49.2 % 42 € -26.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

75 accommodation establishments (+1)
4,900 rooms (+270)
11,600 beds (+780)

Room utilization 35.9 % (-23)
Unsold rooms 3,100
Bed utilization 25.4 % (-14)

Registered room utilization for establishments

Global Google searches for "pirkanmaa + keyword"

Google searches for "pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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