Pirkanmaa
Accommodation and Travel Stats
August 2019
Notice
This is a non-premium report and don’t show the last 12 months data.
For more information or subscription for the premium report <click>, or contact us at <premium@visitory.io>
Pirkanmaa: Tourism in a nutshell
168,000
141,000
27,000
105,000
92,800
12,400
9.6 mill.
77
4,900
11,500
15.8 °C
54 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased three percent
In August 2019, 168,000 bed nights were recorded in Pirkanmaa (+3.0 %), of which 141,000 nights were spent by domestic visitors and 27,000 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased 12 percent. In total, bed nights increased three percent from last year's August.
Most foreign bed nights were recorded for travelers from Germany (3,000 nights).
113,000 nights (+12.9 %) were spend by leisure visitors and 54,600 nights (-12.8 %) by business visitors.
Between January and August, 978,000 bed nights (+6.4 %) were recorded for domestic visitors and 148,000 (-16.2 %) for foreigners in Pirkanmaa, in total 1.1 million (+2.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
105,000 tourists arrived to accommodation
Arrivals to registered accommodation increased three percent compared to earlier year. Of all arrivals, 88.2 percent were domestic, and 11.8 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (0.0) and foreigners 2.2 nights (+0.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 9.6 million euro
Registered accommodation sales in August were 9.6 million euro (+287,000).
Registered January-August sales were 62.4 million euro and they increased 3.5 million euro from the previous year.
Average prices
| August 2019 Amount |
Change |
jan-August 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 110 € | 4.1 % | 103 € | 5.5 % |
| Revpar (Registered) | 65 € | 4.6 % | 56 € | 6.4 % |
| Bed Night (Registered) | 57 € | 0.1 % | 55 € | 3.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
77 accommodation establishments (+1)
4,900 rooms (+99)
11,500 beds (+113)
Room utilization 59.1 % (+0.3)
Unsold rooms 2,000
Bed utilization 45.1 % (+1.5)
Registered room utilization for establishments
Website's user sessions by language
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland