Pirkanmaa
Accommodation and Travel Stats
March 2019
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Pirkanmaa: Tourism in a nutshell
122,000
106,000
16,100
81,400
73,400
7,900
7.6 mill.
65
4,500
10,100
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
122,000 registered bed nights
In March 2019, 122,000 bed nights were recorded in Pirkanmaa (-5.6 %), of which 106,000 nights were spent by domestic visitors and 16,100 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased eight percent. In total, bed nights decreased six percent from last year's March.
Most foreign bed nights were recorded for travelers from Sweden (1,700 nights).
68,000 nights (-9.9 %) were spend by leisure visitors and 54,500 nights (+0.2 %) by business visitors.
Between January and March, 288,000 bed nights (+1.1 %) were recorded for domestic visitors and 43,800 (-5.6 %) for foreigners in Pirkanmaa, in total 332,000 (+0.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 6.6 percent
Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.
The market share of Pirkanmaa out of total bed nights was 6.6 % (-0.2 percentage points), out of domestic bed nights 8.2 % and foreign bed nights 2.8 %.
81,400 tourists arrived to accommodation
Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.09) and foreigners 2.0 nights (-0.28).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.6 million euro
Registered accommodation sales in March were 7.6 million euro (+167,000).
Registered January-March sales were 20.2 million euro and they increased 1.8 million euro from the previous year.
Average prices
| March 2019 Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 103 € | 5.2 % | 103 € | 9.0 % |
| Bed Night (Registered) | 62 € | 8.3 % | 61 € | 9.5 % |
| Revpar (Registered) | 55 € | 3.5 % | 52 € | 10.8 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
65 accommodation establishments (-1)
4,500 rooms (-31)
10,100 beds (+39)
Room utilization 53.6 % (-0.8)
Unsold rooms 2,100
Bed utilization 19.9 % (-21)
Registered room utilization
Website's user sessions by language
Sources: Statistics Finland