Pirkanmaa
Accommodation and Travel Stats
January 2019
Notice
This is a non-premium report and will only show data up to 12 months from now.
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Pirkanmaa: Tourism in a nutshell
93,400
78,500
14,900
62,800
55,200
7,700
6.1 mill.
66
4,400
10,100
Temperature
Rainfall
Registered bed nights increased four percent
In January 2019, 93,400 bed nights were recorded in Pirkanmaa (+4.1 %), of which 78,500 nights were spent by domestic visitors and 14,900 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased three percent. In total, bed nights increased four percent from last year's January.
Most foreign bed nights were recorded for travelers from Russia (2,200 nights).
47,200 nights (-1.1 %) were spend by leisure visitors and 46,100 nights (+10.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 6.0 percent
Total of 1.5 million bed nights (+1.1 %) were recorded in the whole country, of which 869,000 nights (+1.5 %) were spent by domestic visitors and 675,000 nights (+0.6 %) by foreigners.
The market share of Pirkanmaa out of total bed nights was 6.0 % (+0.2 percentage points), out of domestic bed nights 9.0 % and foreign bed nights 2.2 %.
62,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 87.8 percent were domestic, and 12.2 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.05) and foreigners 1.9 nights (-0.37).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.1 million euro
Registered accommodation sales in January were 6.1 million euro (+1.1 million).
Average prices
| January 2019 Amount |
Change | |
|---|---|---|
| Adr (Registered) | 102 € | 13.9 % |
| Bed Night (Registered) | 65 € | 16.2 % |
| Revpar (Registered) | 45 € | 21.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
66 accommodation establishments (+2)
4,400 rooms (+0)
10,100 beds (+126)
Room utilization 44.3 % (+2.7)
Unsold rooms 2,500
Bed utilization 20.9 % (-8.5)
Registered room utilization
Sources: Statistics Finland