Pirkanmaa
Accommodation and Travel Stats

April 2020

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,000
89 %
icon: finland 11,200
89 %
icon: foreign 760
94 %
Top 3:
Estonia
460
47 %
Latvia
87
73 %
Russia
56
93 %
Visitors icon
Visitors
icon: star 5,200
93 %
icon: finland 5,100
93 %
icon: foreign 150
97 %
Top 3:
Estonia
75
82 %
United States
27
88 %
Latvia
9.0
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 645,000 €
90 %
Average prices:
Night
53.80 €
3.80 €
Room
79.90 €
18.90 €
RevPAR
10.50 €
38.80 €
Capacity icon
Capacity
icon: establishment 49
27 %
icon: room 2,200
50 %
icon: bed 5,800
42 %
utilization icon
Utilization
icon: room 0.13
74 %
icon: bed 0.07
81 %
Weather icon
Weather
icon: temperature 3.4 °C
2.4 °C
icon: rainfall 34 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,000 registered bed nights

In April 2020, 12,000 bed nights were recorded in Pirkanmaa (-89.4 %), of which 11,200 nights were spent by domestic visitors and 760 nights by foreigners. Domestic bed nights decreased 89 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 89 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (460 nights).

5,500 nights (-91.7 %) were spend by leisure visitors and 6,500 nights (-86.0 %) by business visitors.

Between January and April, 259,000 bed nights (-33.4 %) were recorded for domestic visitors and 39,300 (-29.7 %) for foreigners in Pirkanmaa, in total 299,000 (-32.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.3 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 6.3 % (-0.8 percentage points), out of domestic bed nights 6.5 % and foreign bed nights 4.5 %.

5,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 93 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Pirkanmaa on average 2.2 nights (+0.75) and foreigners 5.1 nights (+3.0).

Ferry arrivals from different harbors

Accommodation sales 645,000 euro

Registered accommodation sales in April were 645,000 euro (-5.8 million).

Registered January-April sales were 18.4 million euro and they decreased 8.4 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 80 € -19.1 % 101 € -0.9 %
Bed Night (Registered) 54 € -6.5 % 61 € 2.2 %
Revpar (Registered) 10 € -78.7 % 41 € -19.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

49 accommodation establishments (-18)
2,200 rooms (-2,200)
5,800 beds (-4,300)

Room utilization 13.1 % (-37)
Unsold rooms 1,900
Bed utilization 7.0 % (-30)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pirkanmaa + keyword"

Google searches for "pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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