Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
12,000 registered bed nights
In April 2020, 12,000 bed nights were recorded in Pirkanmaa (-89.4 %), of which 11,200 nights were spent by domestic visitors and 760 nights by foreigners. Domestic bed nights decreased 89 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 89 percent from last year's April.
Most foreign bed nights were recorded for travelers from Estonia (460 nights).
5,500 nights (-91.7 %) were spend by leisure visitors and 6,500 nights (-86.0 %) by business visitors.
Between January and April, 259,000 bed nights (-33.4 %) were recorded for domestic visitors and 39,300 (-29.7 %) for foreigners in Pirkanmaa, in total 299,000 (-32.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
5,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased 93 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Pirkanmaa on average 2.2 nights (+0.75) and foreigners 5.1 nights (+3.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 645,000 euro
Registered accommodation sales in April were 645,000 euro (-5.8 million).
Registered January-April sales were 18.4 million euro and they decreased 8.4 million euro from the previous year.
|Adr (Registered)||80 €||-19.1 %||101 €||-0.9 %|
|Bed Night (Registered)||54 €||-6.5 %||61 €||2.2 %|
|Revpar (Registered)||10 €||-78.7 %||41 €||-19.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
49 accommodation establishments (-18)
2,200 rooms (-2,200)
5,800 beds (-4,300)
Room utilization 13.1 % (-37)
Unsold rooms 1,900
Bed utilization 7.0 % (-30)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "pirkanmaa"
Global Google searches for "pirkanmaa + keyword"
Google searches for "pirkanmaa" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland