Pirkanmaa
Accommodation and Travel Stats

November 2019

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 118,000
4 %
icon: finland 103,000
6 %
icon: foreign 15,200
7 %
Top 3:
Sweden
1,800
3 %
Germany
1,300
15 %
Estonia
1,100
6 %
Visitors icon
Visitors
icon: star 81,900
7 %
icon: finland 74,800
9 %
icon: foreign 7,200
11 %
Top 3:
Sweden
1,100
1 %
Germany
640
12 %
Russia
490
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.4 mill. €
9 %
Average prices:
Night
70.80 €
3.50 €
Room
107.10 €
3.80 €
RevPAR
64.50 €
7.50 €
Capacity icon
Capacity
icon: establishment 65
3 %
icon: room 4,300
3 %
icon: bed 9,900
3 %
Weather icon
Weather
icon: temperature 0.3 °C
1.8 °C
icon: rainfall 100 mm
86 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In November 2019, 118,000 bed nights were recorded in Pirkanmaa (+3.8 %), of which 103,000 nights were spent by domestic visitors and 15,200 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased seven percent. In total, bed nights increased four percent from last year's November.

Most foreign bed nights were recorded for travelers from Sweden (1,800 nights).

60,200 nights (+2.4 %) were spend by leisure visitors and 58,300 nights (+5.3 %) by business visitors.

Between January and November, 1.3 million bed nights (+6.0 %) were recorded for domestic visitors and 210,000 (-10.8 %) for foreigners in Pirkanmaa, in total 1.5 million (+3.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.6 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 7.6 % (-0.1 percentage points), out of domestic bed nights 9.3 % and foreign bed nights 3.3 %.

81,900 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.04) and foreigners 2.1 nights (+0.09).

Ferry arrivals from different harbors

Accommodation sales 8.4 million euro

Registered accommodation sales in November were 8.4 million euro (+707,000).

Registered January-November sales were 89.2 million euro and they increased 5.3 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 107 € 3.7 % 105 € 4.3 %
Bed Night (Registered) 71 € 5.2 % 59 € 2.9 %
Revpar (Registered) 64 € 13.1 %  58 € 7.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

65 accommodation establishments (-2)
4,300 rooms (-154)
9,900 beds (-340)

Room utilization 60.2 % (+5.0)
Unsold rooms 1,700
Bed utilization 40.7 % (+3.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pirkanmaa + keyword"

Google searches for "pirkanmaa" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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