Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 32 percent
In September 2021, 120,000 registered bed nights were recorded in Pirkanmaa (+32.5 %), of which 111,000 nights were spent by domestic visitors and 9,300 nights by foreigners. Registered domestic bed nights increased 31 percent and registered foreign bed nights increased 48 percent. In total, registered bed nights increased 32 percent from last year's September.
75,100 nights (+26.2 %) were spend by leisure visitors and 45,000 nights (+44.4 %) by business visitors.
Between January and September, 912,000 registered bed nights (+20.9 %) were recorded for domestic visitors and 46,100 (-29.5 %) for foreigners in Pirkanmaa, in total 958,000 (+16.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
69,500 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all registered arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.7 nights (+0.09) and foreigners 2.5 nights (-1.0).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.0 million euro
Registered accommodation sales in September were 8.0 million euro (+3.1 million).
Registered January-September sales were 48.6 million euro and they increased 5.4 million euro from the previous year.
|Adr (Registered)||111 €||18.2 %||104 €||4.3 %|
|Bed Night (Registered)||67 €||22.5 %||51 €||-3.8 %|
|Revpar (Registered)||57 €||69.6 %||45 €||6.1 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
74 accommodation establishments (-1)
4,700 rooms (-197)
11,700 beds (+127)
Room utilization 51.5 % (+16)
Unsold rooms 2,300
Bed utilization 33.5 % (+8.1)
Registered room utilization for establishments
Accommodation customer satisfaction by nationalities
Sources: Finnish Meteorological Institute, Statistics Finland