Pirkanmaa
Accommodation and Travel Stats

January 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 93,400
4 %
icon: finland 78,500
6 %
icon: foreign 14,900
3 %
Top 3:
Russia
2,200
29 %
Sweden
1,400
2 %
Germany
1,300
47 %
Visitors icon
Visitors
icon: star 62,800
10 %
icon: finland 55,200
9 %
icon: foreign 7,700
16 %
Top 3:
Sweden
910
8 %
Russia
740
25 %
Germany
680
71 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.1 mill.
21 %
Average prices:
Night
65.00 €
9.10 €
Room
101.80 €
12.40 €
RevPAR
45.10 €
7.90 €
Capacity icon
Capacity
icon: establishment 66
3 %
icon: room 4,400
0 %
icon: bed 10,100
1 %

Temperature

Rainfall

Registered bed nights increased four percent

In January 2019, 93,400 bed nights were recorded in Pirkanmaa (+4.1 %), of which 78,500 nights were spent by domestic visitors and 14,900 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased three percent. In total, bed nights increased four percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (2,200 nights).

47,200 nights (-1.1 %) were spend by leisure visitors and 46,100 nights (+10.2 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 6.0 percent

Total of 1.5 million bed nights (+1.1 %) were recorded in the whole country, of which 869,000 nights (+1.5 %) were spent by domestic visitors and 675,000 nights (+0.6 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 6.0 % (+0.2 percentage points), out of domestic bed nights 9.0 % and foreign bed nights 2.2 %.

62,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 87.8 percent were domestic, and 12.2 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.05) and foreigners 1.9 nights (-0.37).

Ferry arrivals from different harbors

Accommodation sales 6.1 million euro

Registered accommodation sales in January were 6.1 million euro (+1.1 million).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Registered) 102 € 13.9 % 
Bed Night (Registered) 65 € 16.2 % 
Revpar (Registered) 45 € 21.1 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

66 accommodation establishments (+2)
4,400 rooms (+0)
10,100 beds (+126)

Room utilization 44.3 % (+2.7)
Unsold rooms 2,500
Bed utilization 20.9 % (-8.5)

Registered room utilization

Sources: Statistics Finland

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