Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
90,700 registered bed nights
In September 2020, 90,700 registered bed nights were recorded in Pirkanmaa (-30.0 %), of which 84,400 nights were spent by domestic visitors and 6,300 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 73 percent. In total, registered bed nights decreased 30 percent from last year's September.
59,500 nights (-11.6 %) were spend by leisure visitors and 31,200 nights (-49.8 %) by business visitors.
Between January and September, 754,000 registered bed nights (-30.5 %) were recorded for domestic visitors and 65,500 (-61.9 %) for foreigners in Pirkanmaa, in total 820,000 (-34.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
54,800 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.6 nights (+0.12) and foreigners 3.5 nights (+1.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.0 million euro
Registered accommodation sales in September were 5.0 million euro (-4.5 million).
Registered January-September sales were 43.3 million euro and they decreased 28.6 million euro from the previous year.
|Adr (Registered)||94 €||-16.9 %||100 €||-4.7 %|
|Bed Night (Registered)||55 €||-25.1 %||53 €||-7.6 %|
|Revpar (Registered)||34 €||-49.2 %||42 €||-26.1 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
75 accommodation establishments (+1)
4,900 rooms (+270)
11,600 beds (+780)
Room utilization 35.9 % (-23)
Unsold rooms 3,100
Bed utilization 25.4 % (-14)
Registered room utilization for establishments
Global Google searches for "pirkanmaa"
Global Google searches for "pirkanmaa + keyword"
Google searches for "pirkanmaa" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland