Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered bed nights increased four percent
In November 2019, 118,000 bed nights were recorded in Pirkanmaa (+3.8 %), of which 103,000 nights were spent by domestic visitors and 15,200 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased seven percent. In total, bed nights increased four percent from last year's November.
Most foreign bed nights were recorded for travelers from Sweden (1,800 nights).
60,200 nights (+2.4 %) were spend by leisure visitors and 58,300 nights (+5.3 %) by business visitors.
Between January and November, 1.3 million bed nights (+6.0 %) were recorded for domestic visitors and 210,000 (-10.8 %) for foreigners in Pirkanmaa, in total 1.5 million (+3.3 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
81,900 tourists arrived to accommodation
Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.04) and foreigners 2.1 nights (+0.09).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.4 million euro
Registered accommodation sales in November were 8.4 million euro (+707,000).
Registered January-November sales were 89.2 million euro and they increased 5.3 million euro from the previous year.
|Adr (Registered)||107 €||3.7 %||105 €||4.3 %|
|Bed Night (Registered)||71 €||5.2 %||59 €||2.9 %|
|Revpar (Registered)||64 €||13.1 %||58 €||7.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
65 accommodation establishments (-2)
4,300 rooms (-154)
9,900 beds (-340)
Room utilization 60.2 % (+5.0)
Unsold rooms 1,700
Bed utilization 40.7 % (+3.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "pirkanmaa"
Global Google searches for "pirkanmaa + keyword"
Google searches for "pirkanmaa" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland