Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
76,400 registered bed nights
In June 2020, 76,400 registered bed nights were recorded in Pirkanmaa (-52.9 %), of which 73,800 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights decreased 46 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 53 percent from last year's June.
60,100 nights (-45.2 %) were spend by leisure visitors and 16,300 nights (-69.0 %) by business visitors.
Between January and June, 351,000 registered bed nights (-44.2 %) were recorded for domestic visitors and 42,600 (-57.4 %) for foreigners in Pirkanmaa, in total 393,000 (-46.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
44,900 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 55 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.7 nights (+0.12) and foreigners 2.2 nights (-0.03).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.2 million euro
Registered accommodation sales in June were 3.2 million euro (-5.5 million).
Registered January-June sales were 22.5 million euro and they decreased 20.6 million euro from the previous year.
|Adr (Registered)||92 €||-12.2 %||99 €||-3.3 %|
|Bed Night (Registered)||42 €||-21.4 %||57 €||-3.2 %|
|Revpar (Registered)||39 €||-35.1 %||38 €||-27.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
68 accommodation establishments (-11)
3,500 rooms (-1,400)
8,900 beds (-2,700)
Room utilization 42.0 % (-15)
Unsold rooms 2,000
Bed utilization 29.2 % (-15)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "pirkanmaa"
Global Google searches for "pirkanmaa + keyword"
Google searches for "pirkanmaa" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland