Pirkanmaa
Accommodation and Travel Stats

January 2020

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Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 107,000
14 %
icon: finland 90,500
15 %
icon: foreign 16,400
10 %
Visitors icon
Visitors
icon: star 69,900
11 %
icon: finland 62,000
12 %
icon: foreign 7,900
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.8 mill. €
11 %
Average prices:
Night
63.60 €
1.70 €
Room
101.30 €
0.70 €
RevPAR
50.40 €
4.90 €
Capacity icon
Capacity
icon: establishment 68
1 %
icon: room 4,500
2 %
icon: bed 10,300
2 %
utilization icon
Utilization
icon: room 0.5
11 %
icon: bed 0.34
11 %
Weather icon
Weather
icon: temperature 0.9 °C
8.7 °C
icon: rainfall 52 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 14 percent

In January 2020, 107,000 bed nights were recorded in Pirkanmaa (+14.2 %), of which 90,500 nights were spent by domestic visitors and 16,400 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights increased 10 percent. In total, bed nights increased 14 percent from last year's January.

59,500 nights (+25.5 %) were spend by leisure visitors and 47,400 nights (+2.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 6.4 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 6.4 % (+0.3 percentage points), out of domestic bed nights 9.5 % and foreign bed nights 2.3 %.

69,900 tourists arrived to accommodation

Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 88.8 percent were domestic, and 11.2 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (+0.03) and foreigners 2.1 nights (+0.14).

Ferry arrivals from different harbors

Accommodation sales 6.8 million euro

Registered accommodation sales in January were 6.8 million euro (+688,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 101 € -0.7 %
Bed Night (Registered) 64 € -2.6 %
Revpar (Registered) 50 € 10.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

68 accommodation establishments (+1)
4,500 rooms (+100)
10,300 beds (+250)

Room utilization 49.7 % (+5.1)
Unsold rooms 2,300
Bed utilization 34.1 % (+3.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pirkanmaa + keyword"

Google searches for "pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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