Pirkanmaa
Accommodation and Travel Stats
April 2021
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Pirkanmaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
42,100
40,600
1,500
23,800
23,200
580
2.1 mill. €
62
3,600
8,400
25 %
17 %
3.8 °C
34 mm
Registered bed nights increased 250 percent
In April 2021, 42,100 registered bed nights were recorded in Pirkanmaa (+251.3 %), of which 40,600 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights increased 260 percent and registered foreign bed nights increased 100 percent. In total, registered bed nights increased 250 percent from last year's April.
Most foreign registered bed nights were recorded for travelers from Estonia (510 nights).
28,800 nights (+424.7 %) were spend by leisure visitors and 13,300 nights (+104.8 %) by business visitors.
Between January and April, 197,000 registered bed nights (-23.9 %) were recorded for domestic visitors and 8,100 (-79.3 %) for foreigners in Pirkanmaa, in total 205,000 (-31.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
23,800 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 350 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.8 nights (-0.45) and foreigners 2.6 nights (-2.4).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.1 million euro
Registered accommodation sales in April were 2.1 million euro (+1.5 million).
Registered January-April sales were 9.8 million euro and they decreased 8.5 million euro from the previous year.
Average prices
|
April 2021
Amount |
Change |
jan-April 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 89 € | 10.9 % | 94 € | -7.2 % |
| Bed Night (Registered) | 51 € | -5.7 % | 48 € | -22.1 % |
| Revpar (Registered) | 22 € | 109.1 % | 25 € | -39.7 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
62 accommodation establishments (+13)
3,600 rooms (+1,400)
8,400 beds (+2,600)
Room utilization 24.7 % (+12)
Unsold rooms 2,700
Bed utilization 17.4 % (+10)
Registered room utilization for establishments
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard