Pirkanmaa
Accommodation and Travel Stats

December 2017

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Pirkanmaa: Tourism in a nutshell

Registered Accommodation
icon: star 91,000
7 %
icon: finland 79,500
5 %
icon: foreign 11,500
23 %
Registered Accommodation
icon: star 61,800
8 %
icon: finland 56,500
7 %
icon: foreign 5,200
21 %
Registered Accommodation
icon: star 4.8 mill. €
6 %
Average prices:
Night
52.60 €
0.30 €
Room
91.50 €
0.10 €
RevPAR
36.90 €
1.40 €
Registered Accommodation
icon: establishment 67
4 %
icon: room 4,500
3 %
icon: bed 10,200
1 %
Registered Accommodation
icon: room 40 %
4 %
icon: bed 31 %
7 %
Registered Accommodation
icon: star 1.5
1 %
icon: finland 1.4
2 %
icon: foreign 2.2
2 %

Paid bed nights

Registered bed nights increased seven percent

In December 2017, 91,000 registered bed nights were recorded in Pirkanmaa (+6.8 %), of which 79,500 nights were spent by domestic visitors and 11,500 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights increased 23 percent. In total, registered bed nights increased seven percent from last year's December.

57,600 nights (+4.0 %) were spend by leisure visitors and 33,400 nights (+12.0 %) by business visitors.

Between January and December, 1.3 million registered bed nights (+6.5 %) were recorded for domestic visitors and 233,000 (+10.5 %) for foreigners in Pirkanmaa, in total 1.6 million (+7.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.3 percent

Total of 1.7 million registered bed nights (+12.0 %) were recorded in the whole country, of which 969,000 nights (+11.8 %) were spent by domestic visitors and 737,000 nights (+12.4 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 5.3 % (-0.3 percentage points), out of domestic bed nights 8.2 % and foreign bed nights 1.6 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Pirkanmaa, length of stay in December was on average 1.5 nights and in Finland 2.0 nights (+0.4 %).

During December, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.7 %) and foreigners 2.2 nights (+2.8 %).

61,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all registered arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (-0.03) and foreigners 2.2 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 4.8 million euro

Registered accommodation sales in December were 4.8 million euro (+283,000).

Registered January-December sales were 85.2 million euro and they increased 6.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2017
Amount
Change jan-December 2017
Amount
Change
Adr (Registered) 91 € -0.1 % 96 € 1.7 %
Bed Night (Registered) 53 € -0.5 % 54 € 1.4 %
Revpar (Registered) 37 € 4.0 % 51 € 8.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

67 accommodation establishments (-3)
4,500 rooms (+138)
10,200 beds (+61)

Room utilization 40.3 % (+1.6)
Unsold rooms 2,700
Bed utilization 31.0 % (+2.0)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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