Pirkanmaa
Accommodation and Travel Stats

January 2018

text/custom_text_green.html

Pirkanmaa: Tourism in a nutshell

Registered Accommodation
icon: star 89,600
2 %
icon: finland 74,400
7 %
icon: foreign 15,300
34 %
Registered Accommodation
icon: star 57,100
4 %
icon: finland 50,500
7 %
icon: foreign 6,600
30 %
Registered Accommodation
icon: star 5.0 mill. €
1 %
Average prices:
Night
56.00 €
0.70 €
Room
89.50 €
1.90 €
RevPAR
37.20 €
0.40 €
Registered Accommodation
icon: establishment 65
0 %
icon: room 4,400
2 %
icon: bed 10,000
2 %
Registered Accommodation
icon: room 42 %
1 %
icon: bed 29 %
3 %
Registered Accommodation
icon: star 1.6
2 %
icon: finland 1.5
0 %
icon: foreign 2.3
3 %

Paid bed nights

89,600 registered bed nights

In January 2018, 89,600 registered bed nights were recorded in Pirkanmaa (-2.1 %), of which 74,400 nights were spent by domestic visitors and 15,300 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights increased 34 percent. In total, registered bed nights decreased two percent from last year's January.

47,800 nights (-14.9 %) were spend by leisure visitors and 41,900 nights (+18.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.9 percent

Total of 1.5 million registered bed nights (+3.5 %) were recorded in the whole country, of which 856,000 nights (+0.8 %) were spent by domestic visitors and 671,000 nights (+7.2 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 5.9 % (-0.3 percentage points), out of domestic bed nights 8.7 % and foreign bed nights 2.3 %.

Length of stay increased two percent in registered accommodation

Length of stay in registered accommodation increased two percent compared to earlier year. In Pirkanmaa, length of stay in January was on average 1.6 nights and in Finland 2.0 nights (-0.3 %).

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights and foreigners 2.3 nights .

57,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all registered arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (-0.01) and foreigners 2.3 nights (+0.08).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 5.0 million euro

Registered accommodation sales in January were 5.0 million euro (-43,100).

Average prices

= change at least 10 %
January 2018
Amount
Change
Adr (Registered) 90 € -2.0 %
Bed Night (Registered) 56 € 1.3 %
Revpar (Registered) 37 € -1.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

65 accommodation establishments (+0)
4,400 rooms (+84)
10,000 beds (+220)

Room utilization 41.5 % (+0.4)
Unsold rooms 2,600
Bed utilization 29.4 % (-0.8)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Finland

More information available at the dashboard

Navigate

previous
next