Pirkanmaa
Accommodation and Travel Stats

January 2018

Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 89,600
2 %
icon: finland 74,300
7 %
icon: foreign 15,300
35 %
Top 3:
Russia
3,100
58 %
Sweden
1,400
3 %
Germany
900
4 %
Visitors icon
Visitors
icon: star 57,100
4 %
icon: finland 50,500
7 %
icon: foreign 6,600
30 %
Top 3:
Russia
1,000
61 %
Sweden
840
1 %
Estonia
420
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.0 mill.
1 %
Average prices:
Night
56.00 €
0.70 €
Room
89.50 €
1.80 €
RevPAR
37.20 €
0.40 €
Capacity icon
Capacity
icon: establishment 64
0 %
icon: room 4,400
2 %
icon: bed 10,000
2 %
Weather icon
Weather
icon: temperature -3.8 °C
0.1 °C
icon: rainfall 52 mm
38 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

89,600 registered bed nights

In January 2018, 89,600 bed nights were recorded in Pirkanmaa (-2.1 %), of which 74,300 nights were spent by domestic visitors and 15,300 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 35 percent. In total, bed nights decreased two percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (3,100 nights).

47,800 nights (-15.0 %) were spend by leisure visitors and 41,900 nights (+18.5 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 5.9 percent

Total of 1.5 million bed nights (+3.5 %) were recorded in the whole country, of which 856,000 nights (+0.8 %) were spent by domestic visitors and 671,000 nights (+7.2 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 5.9 % (-0.3 percentage points), out of domestic bed nights 8.7 % and foreign bed nights 2.3 %.

57,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (-0.01) and foreigners 2.3 nights (+0.09).

Ferry arrivals from different harbors

Accommodation sales 5.0 million euro

Registered accommodation sales in January were 5.0 million euro (-42,900).

Average prices

= change at least 10 %
January 2018
Amount
Change
Adr (Registered) 89 € -2.0 %
Bed Night (Registered) 56 € 1.3 %
Revpar (Registered) 37 € -1.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

64 accommodation establishments (+0)
4,400 rooms (+82)
10,000 beds (+210)

Room utilization 41.6 % (+0.4)
Unsold rooms 2,600
Bed utilization 29.4 % (-0.8)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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