Accommodation and Travel Stats
Pirkanmaa: Tourism in a nutshell
Registered bed nights increased 12 percent
In December 2018, 101,000 bed nights were recorded in Pirkanmaa (+11.6 %), of which 87,800 nights were spent by domestic visitors and 13,700 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased 20 percent. In total, bed nights increased 12 percent from last year's December.
68,900 nights (+19.7 %) were spend by leisure visitors and 32,600 nights (-2.4 %) by business visitors.
Between January and December, 1.3 million bed nights (-1.4 %) were recorded for domestic visitors and 250,000 (+7.7 %) for foreigners in Pirkanmaa, in total 1.6 million (-0.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 5.8 percent
Total of 1.8 million bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.
The market share of Pirkanmaa out of total bed nights was 5.8 % (+0.4 percentage points), out of domestic bed nights 9.1 % and foreign bed nights 1.7 %.
67,600 tourists arrived to accommodation
Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (+0.02) and foreigners 2.3 nights (+0.12).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.2 million euro
Registered accommodation sales in December were 5.2 million euro (+453,000).
Registered January-December sales were 89.1 million euro and they increased 4.0 million euro from the previous year.
|Adr (Registered)||94 €||2.8 %||99 €||3.7 %|
|Bed Night (Registered)||52 €||-1.9 %||57 €||4.7 %|
|Revpar (Registered)||41 €||11.6 %||53 €||4.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
67 accommodation establishments (+1)
4,500 rooms (-55)
10,200 beds (+31)
Room utilization 43.8 % (+3.4)
Unsold rooms 2,500
Bed utilization 34.3 % (+3.2)
Registered room utilization
Website's user sessions by language
Sources: Statistics Finland