Pirkanmaa
Accommodation and Travel Stats

December 2018

Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 101,000
12 %
icon: finland 87,800
10 %
icon: foreign 13,700
20 %
Visitors icon
Visitors
icon: star 67,600
9 %
icon: finland 61,600
9 %
icon: foreign 5,900
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.2 mill.
9 %
Average prices:
Night
51.60 €
1.00 €
Room
94.10 €
2.70 €
RevPAR
41.20 €
4.30 €
Capacity icon
Capacity
icon: establishment 67
2 %
icon: room 4,500
1 %
icon: bed 10,200
0 %
Weather icon
Weather
icon: temperature -2.5 °C
2.0 °C
icon: rainfall 27 mm
48 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In December 2018, 101,000 bed nights were recorded in Pirkanmaa (+11.6 %), of which 87,800 nights were spent by domestic visitors and 13,700 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased 20 percent. In total, bed nights increased 12 percent from last year's December.

68,900 nights (+19.7 %) were spend by leisure visitors and 32,600 nights (-2.4 %) by business visitors.

Between January and December, 1.3 million bed nights (-1.4 %) were recorded for domestic visitors and 250,000 (+7.7 %) for foreigners in Pirkanmaa, in total 1.6 million (-0.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.8 percent

Total of 1.8 million bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Pirkanmaa out of total bed nights was 5.8 % (+0.4 percentage points), out of domestic bed nights 9.1 % and foreign bed nights 1.7 %.

67,600 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.4 nights (+0.02) and foreigners 2.3 nights (+0.12).

Ferry arrivals from different harbors

Accommodation sales 5.2 million euro

Registered accommodation sales in December were 5.2 million euro (+453,000).

Registered January-December sales were 89.1 million euro and they increased 4.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Registered) 94 € 2.9 % 100 € 3.8 %
Bed Night (Registered) 52 € -1.9 % 57 € 4.7 %
Revpar (Registered) 41 € 11.6 %  53 € 4.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

67 accommodation establishments (+1)
4,500 rooms (-55)
10,200 beds (+31)

Room utilization 43.8 % (+3.4)
Unsold rooms 2,500
Bed utilization 34.3 % (+3.2)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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