Piteå
Accommodation and Travel Stats

September 2019

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Piteå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 20,500
18 %
icon: sweden 15,900
24 %
icon: foreign 4,600
16 %
Top 3:
Germany
1,800
184 %
Norway
1,100
44 %
Denmark
510
603 %
Visitors icon
Visitors
icon: star 8,300
11 %
icon: sweden 6,700
18 %
icon: foreign 1,600
35 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.6 mill. SEK
30 %
Average prices:
Night
369.70 SEK
59.80 SEK
Room
873.50 SEK
43.80 SEK
RevPAR
304.60 SEK
49.20 SEK
Capacity icon
Capacity
icon: establishment 25
0 %
icon: room 1,200
18 %
icon: bed 2,800
1 %
Weather icon
Weather
icon: temperature 8.3 °C
1.5 °C
icon: rainfall 60 mm
32 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

20,500 registered bed nights

In September 2019, 20,500 bed nights were recorded in Piteå (-18.2 %), of which 15,900 nights were spent by domestic visitors and 4,600 nights by foreigners. Domestic bed nights decreased 24 percent and foreign bed nights increased 16 percent. In total, bed nights decreased 18 percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (1,800 nights).

3,700 rooms (+3.3 %) were booked by leisure visitors and 5,000 rooms (-38.8 %) by business visitors.

Between January and September, 277,000 bed nights (-0.4 %) were recorded for domestic visitors and 144,000 (+17.9 %) for foreigners in Piteå, in total 421,000 (+5.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Piteå out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

8,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all arrivals, 80.7 percent were domestic, and 19.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Piteå on average 2.4 nights (-0.22) and foreigners 2.9 nights (-0.48).

Ferry arrivals from different harbors

Accommodation sales 7.6 million SEK

Registered accommodation sales in September were 7.6 million SEK (-3.2 million).

Registered January-September sales were 106.3 million SEK and they increased 23.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 870 SEK -4.8 % 1,100 SEK 2.3 %
Bed Night (Registered) 370 SEK -13.9 %  250 SEK 22.6 % 
Revpar (Registered) 300 SEK -13.9 %  420 SEK -2.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+0)
1,200 rooms (+179)
2,800 beds (+38)

Room utilization 34.9 % (-3.7)
Unsold rooms 780
Bed utilization 38.1 % (+7.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "piteå + keyword"

Google searches for "piteå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.79/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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