Pohjois-Lappi
Accommodation and Travel Stats

November 2019

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Pohjois-Lappi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 37,000
6 %
icon: finland 14,800
6 %
icon: foreign 22,100
7 %
Top 3:
United Kingdom
3,700
10 %
China
2,400
106 %
Germany
1,800
37 %
Visitors icon
Visitors
icon: star 16,900
2 %
icon: finland 5,900
4 %
icon: foreign 11,000
5 %
Top 3:
United Kingdom
1,800
11 %
China
1,600
97 %
Norway
900
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.0 mill. €
26 %
Average prices:
Night
55.10 €
14.90 €
Room
93.10 €
32.40 €
RevPAR
27.80 €
11.30 €
Capacity icon
Capacity
icon: establishment 39
5 %
icon: room 2,400
3 %
icon: bed 6,600
2 %
Weather icon
Weather
icon: temperature -10.0 °C
8.5 °C
icon: rainfall 25 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

37,000 registered bed nights

In November 2019, 37,000 bed nights were recorded in Pohjois-Lappi (-6.3 %), of which 14,800 nights were spent by domestic visitors and 22,100 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased seven percent. In total, bed nights decreased six percent from last year's November.

Most foreign bed nights were recorded for travelers from United Kingdom (3,700 nights).

24,200 nights (-17.2 %) were spend by leisure visitors and 12,700 nights (+24.9 %) by business visitors.

Between January and November, 282,000 bed nights (+4.4 %) were recorded for domestic visitors and 331,000 (+10.7 %) for foreigners in Pohjois-Lappi, in total 614,000 (+7.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.4 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Pohjois-Lappi out of total bed nights was 2.4 % (-0.3 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 4.8 %.

16,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 35.0 percent were domestic, and 65.0 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Pohjois-Lappi on average 2.5 nights (-0.27) and foreigners 2.0 nights (-0.04).

Ferry arrivals from different harbors

Accommodation sales 2.0 million euro

Registered accommodation sales in November were 2.0 million euro (-724,000).

Registered January-November sales were 38.3 million euro and they increased 2.7 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 93 € -25.8 %  118 € 1.4 %
Bed Night (Registered) 55 € -21.2 %  62 € -0.2 %
Revpar (Registered) 28 € -28.9 %  49 € 1.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (+2)
2,400 rooms (+75)
6,600 beds (+100)

Room utilization 29.9 % (-1.3)
Unsold rooms 1,700
Bed utilization 18.8 % (-1.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pohjois-lappi + keyword"

Google searches for "pohjois-lappi" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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