Pori Region
Accommodation and Travel Stats

February 2020

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Pori Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,700
3 %
icon: finland 10,400
5 %
icon: foreign 2,400
61 %
Top 3:
United Kingdom
370
825 %
Russia
340
532 %
Hungary
270
1,814 %
Visitors icon
Visitors
icon: star 8,100
2 %
icon: finland 7,500
1 %
icon: foreign 670
10 %
Top 3:
Russia
103
348 %
Sweden
90
22 %
Estonia
62
15 %
Accommodation Sales icon
Accommodation Sales
icon: star 769,000 €
6 %
Average prices:
Night
60.40 €
5.80 €
Room
91.00 €
3.40 €
RevPAR
31.20 €
1.80 €
Capacity icon
Capacity
icon: establishment 22
4 %
icon: room 850
1 %
icon: bed 2,000
1 %
utilization icon
Utilization
icon: room 0.34
2 %
icon: bed 0.22
3 %
Weather icon
Weather
icon: temperature 0.4 °C
1.3 °C
icon: rainfall 78 mm
32 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In February 2020, 12,700 bed nights were recorded in Pori Region (+3.0 %), of which 10,400 nights were spent by domestic visitors and 2,400 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights increased 61 percent. In total, bed nights increased three percent from last year's February.

Most foreign bed nights were recorded for travelers from United Kingdom (370 nights).

5,300 nights (-11.2 %) were spend by leisure visitors and 7,500 nights (+16.1 %) by business visitors.

Between January and February, 19,600 bed nights (-5.4 %) were recorded for domestic visitors and 4,000 (+37.2 %) for foreigners in Pori Region, in total 23,600 (-0.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Pori Region out of total bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.4 %.

8,100 tourists arrived to accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Pori Region on average 1.4 nights (-0.08) and foreigners 3.6 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 769,000 euro

Registered accommodation sales in February were 769,000 euro (-48,800).

Registered January-February sales were 1.5 million euro and they decreased 76,100 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 91 € -3.6 % 90 € -2.6 %
Bed Night (Registered) 60 € -8.7 % 62 € -4.8 %
Revpar (Registered) 31 € -5.3 % 29 € -5.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (-1)
850 rooms (+11)
2,000 beds (-12)

Room utilization 34.3 % (-0.6)
Unsold rooms 560
Bed utilization 21.6 % (+0.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pori region + keyword"

Google searches for "pori region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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