Pori Region
Accommodation and Travel Stats

December 2020

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Pori Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,500
37 %
icon: finland 6,200
33 %
icon: foreign 270
73 %
Visitors icon
Visitors
icon: star 3,800
42 %
icon: finland 3,700
41 %
icon: foreign 91
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 353,000 €
42 %
Average prices:
Night
54.40 €
4.30 €
Room
95.90 €
4.70 €
RevPAR
18.90 €
7.40 €
Capacity icon
Capacity
icon: establishment 18
22 %
icon: room 830
3 %
icon: bed 1,900
7 %
utilization icon
Utilization
icon: room 20 %
32 %
icon: bed 14 %
26 %
Weather icon
Weather
icon: temperature 1.7 °C
0.2 °C
icon: rainfall 53 mm
9 mm

6,500 registered bed nights

In December 2020, 6,500 registered bed nights were recorded in Pori Region (-37.1 %), of which 6,200 nights were spent by domestic visitors and 270 nights by foreigners. Registered domestic bed nights decreased 33 percent and registered foreign bed nights decreased 73 percent. In total, registered bed nights decreased 37 percent from last year's December.

3,500 nights (-28.4 %) were spend by leisure visitors and 3,000 nights (-45.0 %) by business visitors.

Between January and December, 204,000 registered bed nights (-12.7 %) were recorded for domestic visitors and 14,600 (-45.3 %) for foreigners in Pori Region, in total 218,000 (-16.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Pori Region out of total registered bed nights was 0.8 % (+0.3 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.4 %.

3,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Pori Region on average 1.7 nights (+0.19) and foreigners 3.0 nights (+0.09).

Ferry arrivals from different harbors

Accommodation sales 353,000 euro

Registered accommodation sales in December were 353,000 euro (-253,000).

Registered January-December sales were 10.5 million euro and they decreased 4.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 96 € 5.2 % 99 € -1.1 %
Bed Night (Registered) 54 € -7.4 % 48 € -15.4 %
Revpar (Registered) 19 € -28.0 % 35 € -16.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (-5)
830 rooms (-26)
1,900 beds (-137)

Room utilization 19.7 % (-9.1)
Unsold rooms 660
Bed utilization 13.5 % (-4.7)

Registered room utilization for establishments

Global Google searches for "pori region + keyword"

Google searches for "pori region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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