Pori
Accommodation and Travel Stats

April 2022

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 11,900
163 %
icon: finland 10,200
146 %
icon: foreign 1,700
351 %
Top 3:
Germany
230
172 %
Sweden
169
428 %
South Korea
156
Visitors icon
Visitors (March)
icon: star 7,200
200 %
icon: finland 6,800
189 %
icon: foreign 470
545 %
Top 3:
Sweden
101
1,343 %
Germany
66
288 %
Netherlands
29
867 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 806,000 €
183 %
Average prices:
Night
68.00 €
4.90 €
Room
101.10 €
1.40 €
RevPAR
45.30 €
27.70 €
Capacity icon
Capacity (March)
icon: establishment 11
0 %
icon: room 570
1 %
icon: bed 1,400
0 %
utilization icon
Utilization (March)
icon: room 45 %
153 %
icon: bed 28 %
163 %
Weather icon
Weather
icon: temperature 3.5 °C
0.5 °C
icon: rainfall 30 mm
4 mm

Registered bed nights increased 163 percent (March)

In March 2022, 11,900 registered bed nights were recorded in Pori (+162.7 %), of which 10,200 nights were spent by domestic visitors and 1,700 nights by foreigners. Registered domestic bed nights increased 146 percent and registered foreign bed nights increased 350 percent. In total, registered bed nights increased 163 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Germany (230 nights).

5,400 nights (+160.4 %) were spend by leisure visitors and 6,500 nights (+164.6 %) by business visitors.

Between January and March, 22,800 registered bed nights (+38.8 %) were recorded for domestic visitors and 3,400 (+158.5 %) for foreigners in Pori, in total 26,100 (+47.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Pori out of total registered bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.4 %.

7,200 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 200 percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pori on average 1.5 nights (-0.27) and foreigners 3.5 nights (-1.5).

400 air travelers

The airport received a total of 400 passengers, which means air passenger arrivals increased 220 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 400 passengers departing the airport (+242.2 %), therefore the total number of trips via the airport was 800 (+231.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 95 € 16.8 % 97 € 6.5 %
Bed Night (Registered) 53 € 8.5 % 57 € -10.4 %
Revpar (Registered) 26 € 211.9 % 21 € -17.8 %

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Visits to marketing website

There were a total of 9,400 user sessions at Pori marketing website in April. The share of visitors using a foreign language in their web browser was 13.7 percent out of all website visitors. The number of total user sessions decreased 41 percent from last year's April.

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.54/10 (+0.21).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Google Analytics, Statistics Finland

VISIT PORI OY
Yrjönkatu 13, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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