Pori
Accommodation and Travel Stats

November 2020

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 13,400
8 %
icon: finland 12,700
1 %
icon: foreign 750
58 %
Top 3:
Denmark
158
105 %
Estonia
116
3 %
Ukraine
92
513 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 705,000 €
25 %
Average prices:
Night
52.40 €
11.50 €
Room
95.90 €
3.40 €
RevPAR
35.20 €
4.00 €
Capacity icon
Capacity (October)
icon: establishment 11
15 %
icon: room 650
16 %
icon: bed 1,500
11 %
Weather icon
Weather
icon: temperature 5.1 °C
4.2 °C
icon: rainfall 73 mm
31 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

13,400 registered bed nights (October)

In October 2020, 13,400 bed nights were recorded in Pori (-8.2 %), of which 12,700 nights were spent by domestic visitors and 750 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights decreased 58 percent. In total, bed nights decreased eight percent from last year's October.

Most foreign bed nights were recorded for travelers from Denmark (158 nights).

8,000 nights (+19.0 %) were spend by leisure visitors and 5,500 nights (-31.3 %) by business visitors.

Between January and October, 156,000 bed nights (-11.2 %) were recorded for domestic visitors and 10,200 (-53.4 %) for foreigners in Pori, in total 167,000 (-15.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Pori out of total bed nights was 1.2 % (+0.3 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.9 %.

8,000 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased 17 percent compared to earlier year. Of all arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Pori on average 1.6 nights (+0.18) and foreigners 3.9 nights (+1.4).

163 air travelers (October)

The airport received a total of 163 passengers, which means air passenger arrivals decreased 94 percent.

Of local passengers, 0.6 % arrived from abroad, thus the share of domestic passengers was 99.4 %.

In addition, there were 167 passengers departing the airport (-93.6 %), therefore the total number of trips via the airport was 330 (-93.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 705,000 euro (October)

Registered accommodation sales in October were 705,000 euro (-232,000).

Registered January-October sales were 7.9 million euro and they decreased 3.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 96 € 3.7 % 102 € -1.3 %
Bed Night (Registered) 52 € -18.0 %  48 € -16.3 % 
Revpar (Registered) 35 € -10.3 %  43 € -14.2 % 

Tax free sales -60.2 % (January)

Tax free sales decreased 60 percent from the previous year.

(Russians -52.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

11 accommodation establishments (-2)
650 rooms (-122)
1,500 beds (-192)

Room utilization 36.7 % (-5.7)
Unsold rooms 410
Bed utilization 26.7 % (-0.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.25/10 (-0.22).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900, info@visitpori.fi, visitpori.fi

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