Pori
Accommodation and Travel Stats

February 2024

Pori: Tourism in a nutshell

Total
icon: new 17,100
14 %
Registered Accommodation
icon: star 13,100
8 %
icon: finland 10,300
4 %
icon: foreign 2,800
28 %
Non-registered Accommodation
icon: star 4,000
39 %
Top 3 (Reg.):
Belgium
270
49 %
Germany
250
9 %
Sweden
240
104 %
Total
icon: new 9,000
8 %
Registered Accommodation
icon: star 7,100
1 %
icon: finland 6,600
1 %
icon: foreign 510
15 %
Non-registered Accommodation
icon: star 1,900
39 %
Top 3 (Reg.):
Sweden
86
19 %
Germany
75
4 %
Norway
33
136 %
Total
icon: new 1.0 mill.
20 %
Registered Accommodation
icon: star 884,000 €
20 %
Average prices:
Night
67.60 €
4.20 €
Room
97.50 €
1.60 €
RevPAR
48.20 €
10.50 €
Non-registered Accommodation
icon: star 135,000
20 %
Average prices:
Adr
118.20 €
15.30 €
RevPAR
45.80 €
13.80 €
Registered Accommodation
icon: establishment 13
7 %
icon: room 640
13 %
icon: bed 1,400
14 %
Non-registered Accommodation
icon: establishment 220
21 %
icon: room 380
26 %
Registered Accommodation
icon: room 50 %
26 %
icon: bed 32 %
22 %
Non-registered Accommodation
icon: entire place 39 %
24 %
Registered Accommodation
icon: star 1.8
7 %
icon: finland 1.6
3 %
icon: foreign 5.5
11 %

Paid bed nights

Forecast of bed nights in paid accommodation

In March 2024, the number of bed nights in paid accommodation is expected to increase by 15.4 % compared to the previous year in Pori.

The number of bed nights is expected to increase by 17.1 % in the next six months compared to the previous year.

Registered bed nights increased eight percent

In February 2024, 13,100 registered bed nights were recorded in Pori (+8.3 %), of which 10,300 nights were spent by domestic visitors and 2,800 nights by foreigners. Registered domestic bed nights increased four percent and registered foreign bed nights increased 28 percent. In total, registered bed nights increased eight percent from last year's February.

Most foreign registered bed nights were recorded for travelers from Belgium (270 nights).

6,700 nights (+10.0 %) were spend by leisure visitors and 6,300 nights (+6.5 %) by business visitors.

Between January and February, 19,400 registered bed nights (+5.4 %) were recorded for domestic visitors and 5,300 (+39.6 %) for foreigners in Pori, in total 24,700 (+11.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.2 million nights (+1.4 %) were spent by domestic visitors and 634,000 nights (+13.4 %) by foreigners.

The market share of Pori out of total registered bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.4 %.

Length of stay increased seven percent in registered accommodation

Length of stay in registered accommodation increased seven percent compared to earlier year. In Pori, length of stay in February was on average 1.8 nights and in Finland 2.0 nights (-1.9 %).

During February, domestic visitors stayed in registered accommodation in Pori on average 1.6 nights (+3.8 %) and foreigners 5.5 nights (+11.8 %).

7,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Pori on average 1.6 nights (+0.05) and foreigners 5.5 nights (+0.54).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

380 air travelers

The airport received a total of 380 passengers, which means air passenger arrivals decreased three percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 390 passengers departing the airport (-17.4 %), therefore the total number of trips via the airport was 770 (-11.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.0 million euro

Total accommodation sales in February were 1.0 million euro (+171,000). The share of Airbnb and Vrbo was 13.3 percent. Therefore, registered accommodation sales were 884,000 euro (+118,000) and non-registered sales 135,000 euro (+52,500).

Total January-February sales were 1.9 million euro and they increased 276,000 euro from the previous year.

Average prices

= change at least 10 %
February 2024
Amount
Change jan-February 2024
Amount
Change
Adr (Non-Registered) 118 € 14.9 % 118 € 18.0 %
Adr (Registered) 97 € 1.7 % 95 € -0.1 %
Bed Night (Registered) 68 € 6.6 % 68 € 2.4 %
Revpar (Registered) 48 € 27.7 % 45 € 23.9 %
Revpar (Non-Registered) 46 € 43.0 % 41 € 36.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (-1)
640 rooms (-93)
1,400 beds (-230)

Room utilization 49.5 % (+10)
Unsold rooms 320
Bed utilization 32.2 % (+5.9)

Airbnb and Vrbo

220 accommodation establishments (+37)
200 apartments (+39)
380 rooms (+79)

Apartment utilization 38.8 % (+7.6)
Unsold apartments 124

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


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VISIT PORI OY
Yrjönkatu 13, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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