Pori
Accommodation and Travel Stats

January 2021

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,800
39 %
icon: finland 5,300
34 %
icon: foreign 490
67 %
Top 3:
Germany
84
45 %
Japan
79
193 %
Denmark
67
168 %
Visitors icon
Visitors
icon: star 3,300
47 %
icon: finland 3,100
46 %
icon: foreign 128
71 %
Top 3:
Sweden
28
58 %
Germany
19
69 %
Russia
12
59 %
Accommodation Sales icon
Accommodation Sales
icon: star 346,000 €
44 %
Average prices:
Night
59.80 €
5.20 €
Room
97.20 €
7.60 €
RevPAR
18.30 €
12.00 €
Capacity icon
Capacity
icon: establishment 11
15 %
icon: room 650
3 %
icon: bed 1,500
5 %
utilization icon
Utilization
icon: room 0.19
44 %
icon: bed 0.12
38 %
Weather icon
Weather
icon: temperature -4.1 °C
6.6 °C
icon: rainfall 35 mm
15 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,800 registered bed nights

In January 2021, 5,800 bed nights were recorded in Pori (-39.0 %), of which 5,300 nights were spent by domestic visitors and 490 nights by foreigners. Domestic bed nights decreased 34 percent and foreign bed nights decreased 67 percent. In total, bed nights decreased 39 percent from last year's January.

Most foreign bed nights were recorded for travelers from Germany (84 nights).

2,800 nights (-34.1 %) were spend by leisure visitors and 3,000 nights (-43.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Pori out of total bed nights was 0.8 % (+0.3 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.9 %.

3,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 47 percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pori on average 1.7 nights (+0.3) and foreigners 3.8 nights (+0.51).

72 air travelers

The airport received a total of 72 passengers, which means air passenger arrivals decreased 87 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 81 passengers departing the airport (-88.6 %), therefore the total number of trips via the airport was 153 (-87.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 346,000 euro

Registered accommodation sales in January were 346,000 euro (-270,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 97 € 8.4 %
Bed Night (Registered) 60 € -8.0 %
Revpar (Registered) 18 € -39.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-2)
650 rooms (-17)
1,500 beds (-73)

Room utilization 18.8 % (-15)
Unsold rooms 530
Bed utilization 11.8 % (-7.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.57/10 (+0.34).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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