Pori
Accommodation and Travel Stats

October 2020

Pori: Tourism in a nutshell

Bed Nights (September)

13,900

1 %

12,800

10 %

1,100

49 %

Top 3:

Ukraine

280

13,800 %

Sweden

173

27 %

Estonia

131

35 %

Visitors (September)

7,900

15 %

7,700

9 %

220

73 %

Top 3:

Sweden

66 %

Estonia

12 %

Germany

74 %

Accommodation Sales

648,000 €

31 %

Average prices:

Night

61.80 €

2.20 €

Room

89.30 €

3.10 €

RevPAR

29.90 €

9.30 €

Capacity

700

9 %

1,600

9 %

Weather

7.9 °C

2.2 °C

96 mm

49 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent (September)

In September 2020, 13,900 bed nights were recorded in Pori (+0.8 %), of which 12,800 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased 49 percent. In total, bed nights increased one percent from last year's September.

Most foreign bed nights were recorded for travelers from Ukraine (280 nights).

6,800 nights (+4.2 %) were spend by leisure visitors and 7,100 nights (-2.2 %) by business visitors.

Between January and September, 144,000 bed nights (-12.0 %) were recorded for domestic visitors and 9,400 (-53.0 %) for foreigners in Pori, in total 153,000 (-16.4 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 10,500 bed nights in October 2020.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent (September)

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Pori out of total bed nights was 1.1 % (+0.4 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 1.3 %.

7,900 tourists arrived to accommodation (September)

Arrivals to registered accommodation decreased 15 percent compared to earlier year. Of all arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pori on average 1.7 nights (+0.29) and foreigners 5.0 nights (+2.4).

163 air travelers

The airport received a total of 163 passengers, which means air passenger arrivals decreased 94 percent.

Of local passengers, 0.6 % arrived from abroad, thus the share of domestic passengers was 99.4 %.

In addition, there were 167 passengers departing the airport (-93.6 %), therefore the total number of trips via the airport was 330 (-93.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 648,000 euro

Registered accommodation sales in October were 648,000 euro (-289,000).

Registered January-October sales were 7.9 million euro and they decreased 3.4 million euro from the previous year.

Average prices

= change at least 10 %
	October 2020 Amount	Change	jan-October 2020 Amount	Change
Adr (Registered)	89 €	-3.4 %	101 €	-1.8 %
Bed Night (Registered)	62 €	-3.4 %	48 €	-15.4 %
Revpar (Registered)	30 €	-23.7 %	42 €	-15.5 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 648,000 in October 2020.

Tax free sales -60.2 % (January)

Tax free sales decreased 60 percent from the previous year.

(Russians -52.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

700 rooms (-72)
1,600 beds (-162)

Room utilization 33.5 % (-8.9)
Unsold rooms 470

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pori"

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.25/10 (-0.22).

Hotel customer satisfaction by nationalities

Sources: Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900, info@visitpori.fi, visitpori.fi

More information available in the dashboard

Pori Accommodation and Travel Stats