Pori
Accommodation and Travel Stats

September 2022

Pori: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (August)

28,000

6 %

25,400

10 %

2,600

80 %

Top 3:

Germany

710

34 %

Sweden

310

115 %

United Kingdom

136

353 %

Visitors (August)

16,000

14 %

15,000

17 %

1,100

103 %

Top 3:

Germany

240

102 %

Sweden

173

111 %

Austria

917 %

Accommodation Sales (August)

1.6 mill. €

3 %

Average prices:

Night

57.00 €

4.70 €

Room

113.50 €

0.30 €

RevPAR

77.40 €

9.40 €

Capacity (August)

7 %

660

10 %

1,700

9 %

Utilization (August)

68 %

14 %

Weather (August)

17.7 °C

2.4 °C

110 mm

43 mm

28,000 registered bed nights (August)

In August 2022, 28,000 registered bed nights were recorded in Pori (-5.6 %), of which 25,400 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights increased 80 percent. In total, registered bed nights decreased six percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Germany (710 nights).

17,500 nights (-12.4 %) were spend by leisure visitors and 10,500 nights (+8.2 %) by business visitors.

Between January and August, 151,000 registered bed nights (-3.4 %) were recorded for domestic visitors and 12,100 (+122.9 %) for foreigners in Pori, in total 163,000 (+0.8 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Pori out of total registered bed nights was 1.2 % (-0.2 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 0.5 %.

16,000 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Pori on average 1.7 nights (+0.14) and foreigners 2.4 nights (-0.3).

340 air travelers (August)

The airport received a total of 340 passengers, which means air passenger arrivals increased 48 percent.

Of local passengers, 7.4 % arrived from abroad, thus the share of domestic passengers was 92.6 %.

In addition, there were 360 passengers departing the airport (+49.0 %), therefore the total number of trips via the airport was 700 (+48.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 1.6 million euro (August)

Registered accommodation sales in August were 1.6 million euro (+45,300).

Registered January-August sales were 9.8 million euro and they increased 2.0 million euro from the previous year.

Average prices

= change at least 10 %
	August 2022 Amount	Change	jan-August 2022 Amount	Change
Adr (Registered)	113 €	-0.2 %	120 €	6.8 %
Revpar (Registered)	77 €	13.8 %	67 €	35.9 %
Bed Night (Registered)	57 €	9.1 %	60 €	24.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

13 accommodation establishments (-1)
660 rooms (-70)
1,700 beds (-160)

Room utilization 68.2 % (+8.4)
Unsold rooms 210

Registered room utilization for establishments

Visits to marketing website

There were a total of 7,000 user sessions at Pori marketing website in September. The share of visitors using a foreign language in their web browser was 16.1 percent out of all website visitors. The number of total user sessions decreased 10 percent from last year's September.

Website's user sessions by language

Global Google searches for "pori"

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.36/10 (+0.39).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Google Analytics, Socialblade, Statistics Finland

VISIT PORI OY
Yrjönkatu 13, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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Pori Accommodation and Travel Stats