Pori
Accommodation and Travel Stats

June 2021

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 12,700
250 %
icon: finland 12,100
258 %
icon: foreign 590
139 %
Visitors icon
Visitors (May)
icon: star 7,100
296 %
icon: finland 7,000
295 %
icon: foreign 147
374 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.9 mill. €
307 %
Average prices:
Night
36.60 €
12.70 €
Room
115.30 €
3.00 €
RevPAR
61.50 €
1.30 €
Capacity icon
Capacity
icon: room 2,500
316 %
icon: bed 6,700
316 %
utilization icon
Utilization
icon: room 53 %
5 %
Weather icon
Weather
icon: temperature 15.5 °C
2.9 °C
icon: rainfall 56 mm
11 mm

Registered bed nights increased 250 percent (May)

In May 2021, 12,700 registered bed nights were recorded in Pori (+250.3 %), of which 12,100 nights were spent by domestic visitors and 590 nights by foreigners. Registered domestic bed nights increased 260 percent and registered foreign bed nights increased 139 percent. In total, registered bed nights increased 250 percent from last year's May.

7,500 nights (+193.0 %) were spend by leisure visitors and 5,300 nights (+385.5 %) by business visitors.

Between January and May, 35,000 registered bed nights (+30.8 %) were recorded for domestic visitors and 2,400 (-54.6 %) for foreigners in Pori, in total 37,400 (+16.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Pori out of total registered bed nights was 1.5 % (+0.3 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.8 %.

7,100 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 300 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Pori on average 1.7 nights (-0.18) and foreigners 4.0 nights (-3.9).

118 air travelers

The airport received a total of 118 passengers.

Of local passengers, 6.8 % arrived from abroad, thus the share of domestic passengers was 93.2 %.

In addition, there were 128 passengers departing the airport, therefore the total number of trips via the airport was 250.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.9 million euro

Registered accommodation sales in June were 3.9 million euro (+2.9 million).

Registered January-June sales were 6.0 million euro and they increased 3.1 million euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Registered) 115 € 2.6 % 109 € 11.4 %
Revpar (Registered) 61 € -2.1 % 41 € 32.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,500 rooms (+1,900)
6,700 beds (+5,100)

Room utilization 53.3 % (-2.6)
Unsold rooms 1,200

Registered room utilization for establishments

Visits to marketing website

There were a total of 65,500 user sessions at Pori marketing website in June. The share of visitors using a foreign language in their web browser was 13.9 percent out of all website visitors. The number of total user sessions increased 26 percent from last year's June.

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.98/10 (-0.31).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Google Analytics, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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