Pori
Accommodation and Travel Stats

April 2021

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 4,500
23 %
icon: finland 4,100
11 %
icon: foreign 370
70 %
Top 3:
Denmark
108
1,250 %
Germany
86
40 %
Sweden
32
60 %
Visitors icon
Visitors (March)
icon: star 2,400
31 %
icon: finland 2,300
27 %
icon: foreign 73
71 %
Top 3:
Germany
17
56 %
Sweden
7.0
77 %
Austria
6.0
200 %
Accommodation Sales icon
Accommodation Sales
icon: star 652,000 €
723 %
Average prices:
Night
51.60 €
2.70 €
Room
86.20 €
4.60 €
RevPAR
9.20 €
0.80 €
Capacity icon
Capacity
icon: room 3,200
654 %
icon: bed 8,400
654 %
utilization icon
Utilization
icon: room 0.11
3 %
Weather icon
Weather
icon: temperature 4.0 °C
0.1 °C
icon: rainfall 35 mm
9 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,500 registered bed nights (March)

In March 2021, 4,500 bed nights were recorded in Pori (-22.8 %), of which 4,100 nights were spent by domestic visitors and 370 nights by foreigners. Domestic bed nights decreased 11 percent and foreign bed nights decreased 70 percent. In total, bed nights decreased 23 percent from last year's March.

Most foreign bed nights were recorded for travelers from Denmark (108 nights).

2,100 nights (+1.2 %) were spend by leisure visitors and 2,500 nights (-35.6 %) by business visitors.

Between January and March, 16,400 bed nights (-25.6 %) were recorded for domestic visitors and 1,300 (-72.9 %) for foreigners in Pori, in total 17,700 (-34.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Pori out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.8 %.

2,400 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pori on average 1.8 nights (+0.33) and foreigners 5.0 nights (+0.29).

125 air travelers

The airport received a total of 125 passengers.

Of local passengers, 6.4 % arrived from abroad, thus the share of domestic passengers was 93.6 %.

In addition, there were 116 passengers departing the airport, therefore the total number of trips via the airport was 240.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 652,000 euro

Registered accommodation sales in April were 652,000 euro (+572,000).

Registered January-April sales were 1.7 million euro and they decreased 124,000 euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 86 € 5.6 % 92 € 1.3 %
Bed Night (Registered) 52 € 5.6 % 56 € -12.5 %
Revpar (Registered) 9.2 € 9.1 % 13 € -49.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3,200 rooms (+2,800)
8,400 beds (+7,300)

Room utilization 10.6 % (+0.35)
Unsold rooms 2,900

Registered room utilization for establishments

Visits to marketing website

There were a total of 16,100 user sessions at Pori marketing website in April. The share of visitors using a foreign language in their web browser was 13.1 percent out of all website visitors. The number of total user sessions increased 12 percent from last year's April.

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.33/10 (-0.08).

Hotel customer satisfaction by nationalities

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Sources: Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Google Analytics, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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