Pori
Accommodation and Travel Stats

September 2020

Pori: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,900
1 %
icon: finland 12,800
10 %
icon: foreign 1,100
49 %
Top 3:
Ukraine
280
13,800 %
Sweden
173
27 %
Estonia
131
35 %
Visitors icon
Visitors
icon: star 7,900
15 %
icon: finland 7,700
9 %
icon: foreign 220
73 %
Top 3:
Sweden
46
66 %
Estonia
46
12 %
Germany
28
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 877,000 €
2 %
Average prices:
Night
63.10 €
2.10 €
Room
97.20 €
3.60 €
RevPAR
41.90 €
2.80 €
Capacity icon
Capacity
icon: establishment 11
15 %
icon: room 700
10 %
icon: bed 1,700
8 %
Weather icon
Weather
icon: temperature 12.8 °C
0.3 °C
icon: rainfall 107 mm
24 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In September 2020, 13,900 bed nights were recorded in Pori (+0.8 %), of which 12,800 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased 49 percent. In total, bed nights increased one percent from last year's September.

Most foreign bed nights were recorded for travelers from Ukraine (280 nights).

6,800 nights (+4.2 %) were spend by leisure visitors and 7,100 nights (-2.2 %) by business visitors.

Between January and September, 144,000 bed nights (-12.0 %) were recorded for domestic visitors and 9,400 (-53.0 %) for foreigners in Pori, in total 153,000 (-16.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Pori out of total bed nights was 1.1 % (+0.4 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 1.3 %.

7,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 15 percent compared to earlier year. Of all arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Pori on average 1.7 nights (+0.29) and foreigners 5.0 nights (+2.4).

164 air travelers

The airport received a total of 164 passengers, which means air passenger arrivals decreased 80 percent.

Of local passengers, 9.8 % arrived from abroad, thus the share of domestic passengers was 90.2 %.

In addition, there were 200 passengers departing the airport (-86.9 %), therefore the total number of trips via the airport was 360 (-84.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 877,000 euro

Registered accommodation sales in September were 877,000 euro (-22,000).

Registered January-September sales were 7.2 million euro and they decreased 3.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 97 € 3.9 % 102 € -1.7 %
Bed Night (Registered) 63 € -3.2 % 47 € -16.2 % 
Revpar (Registered) 42 € 7.1 % 43 € -14.6 % 

Tax free sales -60.2 % (January)

Tax free sales decreased 60 percent from the previous year.

(Russians -52.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-2)
700 rooms (-77)
1,700 beds (-143)

Room utilization 43.1 % (+1.3)
Unsold rooms 400
Bed utilization 26.2 % (+2.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "pori + keyword"

Google searches for "pori" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.05/10 (-0.12).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

VISIT PORI OY
Matkailuneuvonta Itäpuisto 7, 28100 Pori
+358 (0)2 621 7900, info@visitpori.fi, visitpori.fi

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