Pori
Accommodation and Travel Stats

March 2021

Pori: Tourism in a nutshell

Total
icon: new 6,600
23 %
Registered Accommodation
icon: star 4,500
23 %
icon: finland 4,100
11 %
icon: foreign 370
70 %
Non-registered Accommodation
icon: star 2,100
22 %
Total
icon: new 3,400
28 %
Registered Accommodation
icon: star 2,400
31 %
icon: finland 2,300
27 %
icon: foreign 73
71 %
Non-registered Accommodation
icon: star 1,000
22 %
Total
icon: new 370,000
22 %
Registered Accommodation
icon: star 285,000 €
22 %
Average prices:
Night
63.00 €
6.80 €
Room
99.70 €
5.90 €
RevPAR
17.60 €
2.60 €
Non-registered Accommodation
icon: star 85,700
22 %
Average prices:
Adr
145.50 €
58.40 €
RevPAR
57.10 €
20.80 €
Registered Accommodation
icon: establishment 11
15 %
icon: room 580
14 %
icon: bed 1,400
16 %
Non-registered Accommodation
icon: establishment 102
22 %
icon: room 166
20 %
Registered Accommodation
icon: room 18 %
18 %
icon: bed 10 %
13 %
Non-registered Accommodation
icon: entire place 39 %
6 %
Registered Accommodation
icon: star 1.9
11 %
icon: finland 1.8
23 %
icon: foreign 5.0
6 %

Paid bed nights

4,500 registered bed nights

In March 2021, 4,500 registered bed nights were recorded in Pori (-22.8 %), of which 4,100 nights were spent by domestic visitors and 370 nights by foreigners. Registered domestic bed nights decreased 11 percent and registered foreign bed nights decreased 70 percent. In total, registered bed nights decreased 23 percent from last year's March.

2,100 nights (+1.2 %) were spend by leisure visitors and 2,500 nights (-35.6 %) by business visitors.

Between January and March, 16,400 registered bed nights (-25.6 %) were recorded for domestic visitors and 1,300 (-72.9 %) for foreigners in Pori, in total 17,700 (-34.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 863,000 registered bed nights (-13.4 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,100 nights (-82.2 %) by foreigners.

The market share of Pori out of total registered bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.8 %.

Length of stay increased 11 percent in registered accommodation

Length of stay in registered accommodation increased 11 percent compared to earlier year. In Pori, length of stay in March was on average 1.9 nights and in Finland 2.7 nights (+16.1 %).

During March, domestic visitors stayed in registered accommodation in Pori on average 1.8 nights (+23.7 %) and foreigners 5.0 nights (+17.9 %).

2,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all registered arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Pori on average 1.8 nights (+0.33) and foreigners 5.0 nights (+0.29).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

108 air travelers

The airport received a total of 108 passengers, which means air passenger arrivals decreased 74 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 95 passengers departing the airport (-74.1 %), therefore the total number of trips via the airport was 200 (-74.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 370,000 euro

Total accommodation sales in March were 370,000 euro (-102,000). The share of Airbnb and Vrbo was 23.2 percent. Therefore, registered accommodation sales were 285,000 euro (-124,000) and non-registered sales 85,700 euro (+21,900).

Total January-March sales were 1.2 million euro and they decreased 659,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 146 € 67.0 % 118 € 50.9 %
Adr (Registered) 100 € 6.3 % 97 € 6.4 %
Bed Night (Registered) 63 € -9.8 % 58 € -9.3 %
Revpar (Non-Registered) 57 € 57.5 % 49 € 53.4 %
Revpar (Registered) 18 € -12.9 % 19 € -33.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-2)
580 rooms (-97)
1,400 beds (-260)

Room utilization 17.7 % (-3.9)
Unsold rooms 480
Bed utilization 10.5 % (-1.5)

Airbnb and Vrbo

102 accommodation establishments (-29)
94 apartments (-20)
166 rooms (-41)

Apartment utilization 39.2 % (-2.4)
Unsold apartments 57

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


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VISIT PORI OY
Yrjönkatu 13, 28100 Pori
+358 (0)2 621 7900 , info@visitpori.fi , visitpori.fi

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