Porvoo
Accommodation and Travel Stats

June 2021

Porvoo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,200
49 %
icon: finland 10,600
67 %
icon: foreign 600
50 %
Top 3:
Netherlands
128
133 %
Lithuania
100
317 %
Germany
74
640 %
Visitors icon
Visitors
icon: star 8,000
79 %
icon: finland 7,800
82 %
icon: foreign 200
22 %
Top 3:
Sweden
32
88 %
Germany
18
200 %
Netherlands
17
70 %
Accommodation Sales icon
Accommodation Sales
icon: star 822,000 €
87 %
Average prices:
Night
73.30 €
15.00 €
Room
128.50 €
26.00 €
RevPAR
48.70 €
16.50 €
Capacity icon
Capacity
icon: establishment 12
20 %
icon: room 610
30 %
icon: bed 1,200
27 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 91,400 €
22 %
Daily Visitors
18,400 €
Overnight Visitors
73,000 €
Weather icon
Weather
icon: temperature 17.9 °C
0.0 °C
icon: rainfall 19 mm
105 mm

Registered bed nights increased 49 percent

In June 2021, 11,200 registered bed nights were recorded in Porvoo (+48.6 %), of which 10,600 nights were spent by domestic visitors and 600 nights by foreigners. Registered domestic bed nights increased 67 percent and registered foreign bed nights decreased 50 percent. In total, registered bed nights increased 49 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Netherlands (128 nights).

5,700 nights (+110.0 %) were spend by leisure visitors and 5,500 nights (+14.0 %) by business visitors.

Between January and June, 35,600 registered bed nights (+27.7 %) were recorded for domestic visitors and 7,300 (-23.1 %) for foreigners in Porvoo, in total 42,900 (+14.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Porvoo out of total registered bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.8 %.

8,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 79 percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Porvoo on average 1.4 nights (-0.11) and foreigners 3.0 nights (-4.3).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in June was 780 (+21.8 %). Out of them 380 were on a daytrip and 400 stayed at least for one night.

The cumulative number of foreign visitors between January and June was 4,200 (-72.9 %).

Total consumption of these visitors in Porvoo in June was 91,400 euro (117 per visitor). Overnight visitors spent 73,000 euro and day visitors 18,400 euro. Between January and June the consumption was 460,000 euro.

Accommodation sales 1.0 million euro

Total accommodation sales in June were 1.0 million euro (+380,000). The share of Airbnb and Vrbo was 21.2 percent. Therefore, registered accommodation sales were 822,000 euro (+382,000) and non-registered sales 221,000 euro (-2,000).

Total January-June sales were 4.3 million euro and they increased 1.3 million euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 164 € -2.8 % 171 € 28.3 %
Adr (Registered) 129 € 25.3 % 104 € 17.2 %
Revpar (Non-Registered) 98 € 3.7 % 90 € 48.9 %
Bed Night (Registered) 73 € 25.8 % 74 € 20.7 %
Revpar (Registered) 49 € 51.3 % 36 € 28.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+2)
610 rooms (+141)
1,200 beds (+260)

Room utilization 37.9 % (+6.5)
Unsold rooms 380
Bed utilization 31.0 % (+7.4)

Airbnb and Vrbo

144 accommodation establishments (-9)
129 apartments (-4)
230 rooms (-38)

Apartment utilization 59.8 % (+3.7)
Unsold apartments 52

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "porvoo + keyword"

Google searches for "porvoo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.42/10 (-0.27).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research

MATKAILUNEUVONTA
Läntinen Aleksanterinkatu 1
06100 Porvoo
Puh. 040 489 9801
tourist.office at porvoo.fi

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